Lululemon Is A Mobile Phone Brand.

Over the past few years, Nike and Adidas have been worried about why a less well-known Canadian brand lululemon can override them over the past few years and become the same as the "Hermes" in sports brands that have risen in recent years. According to the fourth quarter and full year performance data released by Lululemon (LULU.NASDAQ) yesterday (March 28th), its sales rose 18% to 929 million US dollars in the fourth quarter (up to January 28th), up 12% from the same period last year, far exceeding the 8.6% expected by the market.

Lululemon's good performance has made traditional sports brands, especially Nike, jealous. Only a few years later, these traditional sports brands need to take more than ten years to complete. Even in the global economic downturn and the fierce competition of global sports brands, lululemon still has nothing to do in terms of performance.

Lululemon's popularity in the world has long been popular. Celebrities such as "first daughter", "Wan Mei" and "Dakota Johnson" have won the favor. In China, there are yoghurt people, celebrities (Jet Li), Wang Ziwen and other celebrities. Their comfort and simplicity and the concept of healthy sports are recognized by people. Taking yoga as an example, it is easy to learn and do not occupy space to experience the health of the body. Moreover, the benefits of practicing yoga can not only control the body but also have good softness, promote mental activity and improve temper and mood.

In fact, the most important word is that the concept of lululemon health is popular. As a leader in technology brand, one plus mobile phone and lululemon have a very similar idea and growth experience, and the frequency of the new 1~2 machine can continue to bring better experience to users. It is precisely the design of products based on quality technology.

The authoritative technology media "The Verge" commented that the flagship phone of one generation plus 6: one plus 6 is the top Android flagship machine in terms of industrial design, mobile phone quality and screen expressiveness.

The Verge said when evaluating a 7Pro mobile phone, the aircraft's eye-catching design, excellent performance, super smooth screen experience and excellent multi-function camera system make it competitive with hundreds of dollars cheaper than its competitors.

They invariably recognize the advantages of one plus design, screen experience and mobile phone quality. It can be said that one plus has done its best in its own field, and that is why the cross-border cooperation between lululemon and Canada is not only dazzling, but also pleasing users with a healthy brand concept.

The two sides started the concept of "health" in the evening of June 23rd. They held a yoga special event at the Shanghai China Shipping Museum. They gathered 1000 yoga enthusiasts at the scene and followed the popular yoga instructor, Nino Mendes, to challenge the Guinness world record. In addition, participants also urged participants to open the "Zen mode" function to reduce external information interference and communicate with themselves.

The message they want to convey is simple: to deal with the relationship between people and mobile phones healthily, so as to get a better, more quality experience in technology and sports. If you are also a yoga enthusiast, I believe you are willing to try to relax yourself under the Zen mode and enjoy the freedom to control your body's experience and get the health of your body and heart. Not only is not kidnapped by technology, but more importantly, health is always there.