Noble Bird Reclaims "Return To Main Business": Abandoning The Diversification Of Sports Industry

Yesterday evening, the "bird of honor" released the 2018 annual general meeting. Material Science According to the announcement, the above materials show that the "noble bird" will convene the general meeting of shareholders in June 26th, and will adjust the medium and long term strategic plan to "return to the main industry" at the meeting. At the same time, the company will also adjust its business plan to strive to achieve profitability in 2019 by going through the 2018 performance deficit.

In fact, returning to the main business is also a helpless move for you after experiencing the test of 2018. In the announcement, the bird said frankly: 2018 is the most tested year in the history of the company's development. The cost of social financing has increased significantly, and the high interest expense has continued to dilute the company's profits.

The decline of market risk preference has greatly reduced the scale of financing of the whole private enterprises. The birds benefited from the state's support for the policies of private enterprises and the support of local governments. Although the difficulties faced were alleviated, there were still a small number of financial institutions borrowing loans, pressing loans or demanding additional credit items.

At the same time, brand As a small and medium-sized private enterprise, dealers in recent years have been suffering from financing difficulties and financing difficulties. Some dealers' own capital utilization rate has been reduced, resulting in a slowdown in the upgrading and upgrading of GUI bird terminal stores, and a decline in turnover rate of goods. This has affected the implementation of our company's brand business policy. Some dealers have also initiated the decision to spanfer channels or join other brand businesses to the company.

For the specific measures to "return to the main business", the birds revealed in the announcement that the birds are traditional. Gym shoes Take the initiative to embrace the Internet, take the initiative to embrace the Internet, take the strategic cooperation of Jingdong as an opportunity to strengthen cooperation with the Internet business platform, vigorously promote the multi brand efficient operation mode including new brands, strengthen brand operation, make the brand of the famous birds, increase the investment and promotion of AND1 and PRINCE brand, and focus on the introduction of new international brands, enhance the brand premium capability, and enter the middle and high-end market, and strive to expand the "noble bird" into a multi brand, multi market and multi-channel sporting goods company.

With regard to the decline in the turnover rate of goods, the company said that in the future, it will adjust the comprehensive ability of "retail operation", collectivize stock sharing, enhance the circulation speed of goods, and integrate the "retail commodity" integrated operation mode.