618 More, 1 Billion 100 Million Orders GMV Increased 300%

In the evening of June 18th, we published more than 618 overall data:

As of 19:40 p.m. on June 18th, the number of orders for many platforms was over 1 billion 80 million during the 618 period. The number of orders before 19 days 0 points exceeded 1 billion 100 million, and GMV grew by more than 300% over the same period.

618 at the time of 10 o'clock, a Chery car priced at 65 thousand and 800 yuan was launched. Only 999 yuan was paid for more than 700 thousand yuan within 8 hours, with an average of nearly 100 vehicles per hour. The new iPhone series maintains the highest performance price ratio of the whole network. It has completed nearly 300 thousand orders of payment, and its sales volume is nearly 2 billion. The 3C product orders in the sunk market grew faster than the second tier cities for the first time, and about 70% of the orders for fruit, food and other agricultural (sub) products came from the second line.

Since June 1st, there have been many combinations. brand A total of 10 billion cash is jointly subsidized by the company to make substantial profits for the 10000 products with the highest temperature in the whole network. Promotional products include apple series electronics, Dai Sen appliances, Bose and SONY headphones. "Based on platform and industry data, we select the most consumer recognized commodity and brand direct subsidy terminal price to maximize the benefit of 443 million 300 thousand consumers." Chen Qiu, vice president of AI Data Research Institute, told reporters.

Chen Qiu believes that in the past, the two strong pattern formed by "cat and dog war" evolved into 618 cats in 2019 and three points in the world. Traditional e-commerce platform has been launched on-line "low explosive group", the mode of purchase is adopted by the major electricity suppliers, which shows that the new electricity supplier mode has begun to bring a new round of upgrading to the entire electricity supplier industry. "We will remain open minded, always stand on the level of fair competition and innovate constantly, and healthy competition is absolutely good for consumers." Chen Qiu said.

618 the number of new promotions is much different from that of traditional electricity providers, which is quickly recognized by consumers. Data show that consumer demand is blowout on the day of the launch in June 1st, and sales in the first hour increased by more than 10 times over the same period last year. From the geographical point of view, more than 70% orders for many platforms come from the sinking market. The "spelling mode" and "billion subsidy" series activities have released and satisfied the real needs of Chinese consumers, which has promoted the upgrading of ordinary consumers' consumption and benefited the urban middle class.

It is reported that in order to fully protect the rights and interests of consumers, all the products that participate in the "10 billion subsidy" are equipped with independent auditing and channel locking mechanism to ensure genuine products. A lot of joint venture with PICC has launched the customized quality insurance, which has entered the public beta stage. PICC will compensate consumers for "fake one loss ten" at the first time. "A lot of efforts are being made to create a trust community that combines virtual reality with reality".

Below three lines, 7 orders were made to "sink king", 80/ contributed 8 to sales after 90.

During the 618 period, there were many nearly 7 orders from three cities and below cities. Under the "combination mode", Chery motor, air conditioning, electric razors, electric toothbrushes and the whole world's lowest price genuine Apple series are all welcomed by three or four line consumers.

618 on the day of a Chery car priced at 65 thousand and 800 yuan, only 999 yuan of intent gold was paid in excess of 700 thousand yuan within 8 hours. This is after 18 seconds crazy selling 400 national gods car, many more platforms to test again, "high quality parity brand car" mind. "Most of the purchases come from 456 line cities and villages, which are closer to the demand structure of Wuling Hongguang, but because of the electric green card, there are many people in the first tier cities who place their orders," said the head of the car.

In the early morning of June 17th, a lot of mobile phone subsidies were on the line, including all kinds of iPhone, including the popularity of mobile phones. The price dropped by 2811 yuan, which was 500 yuan to 1000 yuan compared with other electronic business platforms. Under this impetus, the platform iPhone products continue to appear hundreds of people at the same time, the 17 single spanaction more than 50 thousand single, 18 trading volume continues to enlarge, all new iPhone create a single day sales record. It is reported that many new products sold to 1 million 600 thousand of the three quarter of the new iPhone, which sold more than 300 thousand units during the 618 round of the current round. "Shanghai, Beijing and other first tier cities have a large number of purchases, but from the total perspective, more than 50% of them come from three cities and below cities," he said.

Chen Qiu said that during the 618 period, the frequency of shopping and the unit price of customers increased significantly. "Consumers will usually place orders in a short time. For example, after buying HUAWEI MateBook, they will continue to place products such as touch screen pen, protective sleeve, film and so on. The whole process will not exceed 10 minutes. This not only reflects the continuous improvement of users' trust in the platform, but also shows that the "de price" mechanism has achieved some success, which saves users a lot of time and cost.

"618 of the data, including the number of orders and user activity, all exceed the preset goals," said Wang Tao, chief analyst at AI data research institute. "In the category of low-frequency consumer goods such as home appliances, the platform users show an amazing aggregation effect, and many brands continue to urgently adjust their products to meet the needs of many consumers."

It is reported that with the increasing strength and coverage of the "ten billion cash subsidy", the group of 80/ after 90 has become the absolute main force of the multi product feast, which accounts for nearly 80% of the total consumption of the group. This is confirmed by the data disclosed in the "China Youth Development Report" released by the people's daily new media center in May 29th. The number of young people aged 16-35 years old accounted for 83% of the number of users who spelled more and more users. From the data of consumer behavior, the "group buying" which represented many representatives has become the first choice of online shopping for young people.

Young people's consumption presents four characteristics: quality, health, niche and sharing. Under the "tens of billions of cash subsidies", a lot of platforms, many kinds of net red electric toothbrushes and electric razors have all set a historical low price. For example, PHILPS HX9352 electric toothbrush sells for 679 yuan, and Braun (Braun) Series 7 electric razors only sell 730 yuan.

Sell 9 million customized products, and middle class consumption breeds "China's top brands".

In many ways, "middle class consumption" is becoming the core driver of the 618 major drivers. In order to further meet the demand of consumers for the top priced commodities, 3 hot spots in June 6th, including a 1888 yuan Dyson hair dryer and 729 yuan ReFa face lift, were all focused on a number of popular hot commodities.

Galanz, the tough guy "national brand", who beat LG and Samsung in the field of small household appliances, has accumulated hundreds of thousands of electric cars and so on. The two sides, who have reached strategic cooperation, said that the follow up will be aimed at the accurate development of the market segments as soon as possible, so as to benefit the largest number of consumers. It is reported that during the whole 618 period, more than 9 million customized products sold jointly with high quality production capacity were sold. At the same time, after studying the international famous brand supply chain, the platform related team found that a large number of subsidized bursting products were made in China, including a group of top ODM factories, and they contracted the whole chain work from design to production.

"The original 279 of the sweeping robot has been selling very well. We have received many new demands from the platform. We are now developing new models, using imported gyroscopes, changing the route from random to planning, and professional designers redesigning the beautiful outer shape." the first Shenzhen sales guard who attended the "new brand plan" told reporters that the new product will remain the lowest price in the whole network.

China has nearly 600 million of the middle class population, and the potential for consumption upgrading is enormous. The brand bonus of many international brands is based on the huge consumption capacity bonus of China's manufacturing and Chinese market. "At present, many teams have already established contacts with more than 50 related manufacturers. After preliminary assessment by the team, if factory direct supply is adopted, the price of some similar products is only 1/3 of the hot commodities."

Wang Tao said: "spelling a lot will further promote the C2M mode and release more dividends to the 443 million users of the platform, so as to create a long-lasting ultimate performance price ratio." A group of "new brand plan" team is looking for the Chinese power behind the international hot commodities according to the 618 data. It will rebuild the value chain from the source, help breed "the top domestic brands", and let the "high quality and low price" products become the mainstream of the platform.

7 the order of agricultural products came from the second tier cities, and the pattern of consumption in urban and rural areas changed greatly.

Consumers in the second tier cities are showing the two trends of "downward trend and upward trend". Their demand for the top commodities is strong, and it is also the largest consumer group of the cheap agricultural products with direct origin. "During the 618 period, one of the largest consumer highlights in the first and second line cities is agricultural products," said the director of the public game "a lot of orchard". A lot of data show that the "618 big promotion" fruit, food and other agricultural (sub) products orders, about 70% from the second line.

June, 7, 8, 9, three days is a month of many "Harvest Festival", Guangxi Taiwan mango, passion fruit, pitaya hearts on the line was hot snapped up by consumers. Businessmen said, "early preparations for seasonal fruit, this time Guangxi Tai mans picked from early June, for two or three months, and for this event alone, we have prepared tens of thousands of catties, totaling twenty thousand single commodities."

During the 618 period, the Hainan red heart papaya of 11.75 yuan and three Jin were sold to consumers at a cost less than the cost of combined billions of dollars with the platform merchants. The price of Zigui navel oranges was less than 3 yuan per catty; the "multi fruit orchard" was now picking up the "double peach wars", and 5 jin for 16.9 yuan; the fresh small potato 10 kg sold for 14.61 yuan; the Guangxi Beibu Gulf roasted sea duck egg 8.9 yuan 4.

"Consumers in the second tier cities are the largest consumer groups of straight price products from the producing areas, which are more affordable and fresher. Agricultural products entering the city and brand going to the countryside have formed obvious commodity convection on a large number of commodities, which has promoted the integration of urban and rural areas from the commodity level, thus promoting closer domestic unified market. Wang Tao said, "before the agricultural farmers support industries and cities, now a second tier urban residents consume more agricultural products through the electronic business platform, which is also a kind of consumption feedback."

Previously, the 2019 Q1 mobile Internet industry data research report released by Aurora data showed that more than 44.2% of the new users came from second tier cities, and showed a rising trend. The "sinking king" is known as a lot of competition, and is penetrating into a second tier consumer.

During the 618 period of this year, competitors launched the largest competition of "two elections" in the history of industry. Since April, there has been a threat from an e-commerce platform to platform businesses and partners, demanding to choose sides between the electronic business platforms, and further coercion brands to discredit them in public opinion.

"This 618, no matter from the consumer purchase quantity or the customer unit price, no matter from the brand participation degree or the recognition degree, all surpassed the anticipation. This achievement was achieved on the basis of a large number of large scale "two election one" unfair competition. Dada, co-founder, said, "though people try to disrupt the rules of competition, they are on our side."

"It is always the first starting point for all our actions that consumers can buy the most cost-effective products and maintain their interests in many platforms." Dada said that in addition to the three line below the consumer is highly sensitive to price, cost-effective is actually a second-line consumer real demand. Many businesses no longer regard the electricity supplier as a traffic business. The new shopping mode of "more benefits and more fun" reduces the business cost of the entire platform. Dada stressed that the platform will continue to carry out the direct subsidy mode of "10 billion subsidy", so that 443 million 300 thousand consumers can buy the most cost-effective products every day.