Big Hand Acquisition Of Naf Naf La Natsu Bell Can Borrow To Reverse Performance?

On the night of June 5th, the La Natsu Bell clothing Limited by Share Ltd of Shanghai (hereinafter referred to as "La Natsu Bell company") issued a notice that in June 4, 2019, the company received the registration document issued by the LaCha business registration office, namely, the Apparel II S RL Rl (hereinafter referred to as "LaCha Apparel"), which has been pferred to LaCha Fashion I Limited (hereinafter referred to as "Fashion"), and the acquisition of the stock option has been completed.

This means that LaCha Apparel and Naf Naf SAS will become a wholly owned subsidiary of La Natsu Bell company and will be included in the consolidated statement.

However, can La Natsu Bell borrow this acquisition to improve his performance?

It is worth noting that the delivery has been postponed for a while, and the industry believes it is caused by low performance.

Now that the acquisition has been completed, Naf Naf SAS is likely to bring growth to La Natsu Bell, but can it really be as La Natsu Bell wishes?

Can La Natsu Bell turn her Naf Naf SAS into her own performance?

In fact, after the acquisition of Naf Naf SAS, it should have been well managed, but it seems that La Natsu Bell has been out of her mind at present.

According to La Natsu Bell's quarterly report, revenue was 2 billion 372 million yuan during the period, down 6.94% compared to the same period last year, and net profit was 9 million 751 thousand yuan, down 94.40% compared with the same period last year.

From the earnings data, the company has been in decline since its A share listing, and even suffered losses in 2018.

High inventory and serious homogenization of products have been criticized by the industry, but La Natsu Bell has yet to find a way to quickly change the dilemma.

Everbright Securities Analysis team said that La Natsu Bell's rapid expansion strategy has reached the bottleneck stage.

Although Naf Naf SAS has been recruited to its command, how to manage and profit is still a difficult problem for La Natsu Bell.

Although there are still difficulties in the future, La Natsu Bell has been in the long run to review the acquisition.

It is understood that La Natsu Bell's acquisition of Naf Naf SAS began in April of 2018. La Natsu Bell has passed the joint consortium of sun's company and bought the Naf brand Naf SAS from the French apparel group Vivarte SAS, with a total paction price of 52 million euros, of which La Natsu Bell accounted for 40% and the price was 20 million 800 thousand euros.

After the acquisition of Naf Naf SAS40% stake, La Natsu Bell also had a desire for the remaining 60% stake, but the acquisition was not smooth.

In February 28, 2019, La Natsu Bell announced that the company will buy the French company's Naf Naf SAS 60% stake in the final date of delivery until July 1, 2019.

Although La Natsu Bell said the delay was due to the fact that the terms of the paction were not yet met, Bonedo thought it was the result of its low performance that led to the failure of the purchase and expressed concern about the completion of the acquisition.

Since then, La Natsu Bell issued a notice in May 22nd that it had signed an agreement with the third parties to complete the acquisition, and the loan was not more than 38 million euros.

In fact, in recent years, Naf Naf SAS itself has shown signs of weakness.

Statistics show that Naf Naf SAS was founded in France in 1973, mainly engaged in women's clothing products and accessories sales, is one of France's favorite brands of young people.

However, the performance of Naf Naf SAS has weakened since 2017, with a loss of about 51 million 260 thousand yuan in 2017 and a widening trend in 2018.

Why is "persistent" in the acquisition of poorly performing Naf Naf SAS?

La Natsu Bell said that he hoped that through investing in international clothing brands, he could enrich the brand portfolio and enhance the company's penetration and influence in the international fashion market. At the same time, this paction is conducive to sharing the resources of fashion design and terminal channels with the international brand, forming the complementarity and synergy between brands.

After the completion of the acquisition and operation reorganization, Naf Naf SAS can quickly develop the Chinese market through the marketing channels laid down by La Natsu Bell.