Manifen Received 100 Million Yuan In Remittance Shares And Set Up 42 Million Subsidiary Companies.

Shenzhen Hui Jie group Limited by Share Ltd (hereinafter referred to as "Hui Jie shares") announced in the evening of June 4th, the third session of the fourteenth meeting of the board of directors, passed the "proposal to increase investment to Jiangxi, a wholly owned subsidiary of the company."

According to the implementation measures of Shenzhen Hui Jie group Limited by Share Ltd management unit, the company will gradually transform its business units into subsidiaries. In order to solve the capital needs of Jiangxi mani Finn Garments Co., Ltd. ("Jiangxi Manni") as the main body of investment and daily operation, it has decided to increase investment in Jiangxi mani Finn, the total amount is not more than 150 million yuan, and authorize the chairman to decide on the progress of investment according to the restructuring progress of each business unit, Jiangxi Manni production and operation needs, and increase investment in capital accumulation. Jiangxi mani Finn's registered capital remains unchanged.

Today, in the evening, Hui Jie shares also announced the signing of the investment agreement with Jiangxi's Ganzhou International Business Management Center (hereinafter referred to as "Yi Pin business"), a wholly owned subsidiary of the company, Jiangxi, and the two sides will jointly invest in the establishment of "Jiangxi eaves Garments Co., Ltd." (hereinafter referred to as "Jiangxi eaves", the specific name is approved by the industry and Commerce).

According to the announcement, the registered capital of Jiangxi's Yves is planned to be 20 million yuan, and Jiangxi's will invest 42 million yuan in currency, including 14 million yuan in registered capital, 28 million yuan in capital reserve, and 70% stake; epin business invested 18 million yuan in currency, including 6 million yuan in the registered capital of the company, 12 million yuan in the company's capital reserves and a shareholding ratio of 30%. Both sides are funded by legal self financing, and Jiangxi eaves will be mainly engaged in the production, processing and marketing business of underwear, needles, textiles and shoes and hats.

Hui Jie shares said that after the establishment of Jiangxi eaves, the business and personnel of the company's Department of business will gradually be transferred to the company. Yipin business will undertake the loss and share profits of the target company together with Jiangxi's company in accordance with the law and investment agreement. At the same time, the transformation of the business unit into the company system will be conducive to the internal management of the Department, giving full play to the creativity of the team members and promoting the faster development of the brand.

According to public information, Hui Jie shares is a comprehensive underwear enterprise specializing in underwear ergonomics research, process technology research, brand planning and promotion, development and design, production and marketing, and the company was listed on the Shenzhen Stock Exchange in June 2015.

At present, Hui Jie shares owns eight main brands: "Manifen", "Lan Zhuoli", "Sang Fulan", "Qiao Baishi", "plus one product", "secret weapon" and "potato". It also has many brands including Manifen beauty dressing, Manifen cotton life, MW1, Manifen children, Manifen sports, home decoration, mobile phone, and so on. The products include women, men, children underwear, home, function, sports, thermal protection, swimsuit and accessories, ladies skin care products and beauty products.

Mi Hanjie, an analyst with GF Securities, believes that as a leading brand of domestic brand underwear, Hui Jie owns eight mature underwear brands, with wide channel layout and stable growth of brand performance. However, he also indicated that the different target markets of Hui Jie's brand positioning, especially the promotion and operation of multi brands, put forward higher requirements for the company's capital, personnel and management. If the company can not meet the needs of multi brand operation in the above links, the operation of the company will be adversely affected.

According to the financial report, in 2018, Hui Jie shares achieved 2 billion 350 million yuan in business revenue, an increase of 10.22% over the same period last year. Net profit attributable to shareholders of listed companies was 166 million yuan, down 25.48% from the same period last year.

According to sub brands, the main brands of Hui Jie shares grew evenly. The income of Yves, Lan Zhuoli, and Yi Shang Shang in 2018 increased by 12.3%, 10.1%, 11.3% and 12.2%, respectively, and the respective brands accounted for 64.5%, 14.5%, 10.6% and 7.7% respectively.

During the reporting period, the direct investment and distribution channels of Hui Jie share increased by 16 and 241 respectively, reaching 1300 and 1545. The revenue from direct sales and distribution increased by 10.5% and 17.7% respectively, reflecting the good growth of the direct channel and the distribution channel, and the distribution channel is still in the expansion stage.