Cancelled The Red Collar Group's Cool Special Intelligence, Intended IPO To Attack "The Clothing Custom First Stock"!

In May 24th, Qingdao cool intelligent Limited by Share Ltd ("cool special intelligence") disclosed the IPO prospectus, the company intends to enter the gem, the number of public offering of 0 shares, raising 418 million yuan, mainly for new factories, warehouses, big data and R & D centers.

Among them, the construction of Flexible Smart factory investment is 237 million yuan, the investment of mobile capital is 40 million yuan, the design capacity is 310 thousand sets of individualized customized suits and 310 thousand sets of personalized shirts, and the two types of customized clothing products planned for production are of obvious scale benefit after the completion of the construction project.

The total investment of intelligent logistics warehousing, big data and R & D Center complex is estimated to be 139 million yuan. Among them, construction investment is 105 million yuan (including construction cost 21 million 850 thousand yuan, software and hardware purchase and installation cost 79 million 389 thousand and 200 yuan, installation cost 3 million 969 thousand and 500 yuan); research and development cost is 34 million 584 thousand and 500 yuan (including personnel cost 26 million 344 thousand and 500 yuan, item).

The R & D investment is 8 million 240 thousand yuan.

The project will be located at No. 277 Zhujiang two road, Jimo. The construction land has been obtained by way of transfer, and the certificate of land use right has been obtained for construction land (Lu 2017, Jimo real estate No. 0000515). The land is an industrial land with a total area of about 32147 square meters.

Cool smart said that after the issue, the company's net assets will increase significantly, and in the early stage of raising funds, due to the scale effect of investment projects can not fully appear, the company's net assets yield will decrease in a short period of time. After the successful implementation of the project, the capacity of the company will be greatly improved. The capability of R & D and big data analysis will be optimized and upgraded, which will help the issuer to consolidate the existing customers, improve the production capacity to meet the new orders, and enhance the core competitiveness of the company. It is estimated that the input of raised capital will increase the company's revenue and profitability.

The prospectus shows that the custom business of cool smart is mainly divided into three parts, ODM OEM processing, personalized customization, and professional wear. The company's customized business includes cool blue Cotte Yolan, red collar RED COLLAR and Rui Pu R.PRINCE3 brand, and the professional wear brand is red collar.

In addition, the cool intelligence also "based on the rich experience of mass customization production, exporting to other enterprises to upgrade the overall solution", opened up consulting business.

In fact, cool agent controls human Zhang agent and its family. Zhang agent directly owns 35 million 827 thousand and 638 shares of cool intellectual stock, accounting for 19.90% of the company's share. Zhang Lanlan directly owns 24 million 542 thousand and 832 shares of cool intelligent company, accounting for 13.64% of the company's share. Zhang Yan directly owns 23 million 516 thousand and 17 shares of cool intellectual stock, accounting for 13.06% of the company's share. Zhang and his co operation partners hold 83 million 886 thousand and 487 shares of cool special intelligence shares, accounting for 46.60% of the company's share.

According to the financial report, in 2016 -2018, the revenue of cool smart business was 420 million yuan, 584 million yuan and 591 million yuan respectively, with net profit of 22 million 803 thousand and 500 yuan, 62 million 865 thousand and 900 yuan and 62 million 730 thousand and 200 yuan respectively.

During the reporting period, the number of employees in cool intelligence was 2838, 3060 and 2586 respectively. At the same time, with the rising trend of domestic labor costs, the monthly average wage of employees rose from 5215.50 yuan in 2016 to 5787.22 yuan in 2018.

Cool is mainly engaged in the production and sale of personalized custom garments, including men's and ladies' full range of all kinds of products, and provides the overall transformation plan and technical consultation service for digital custom factories to domestic related traditional manufacturing enterprises. The company's OBM private brand includes "CotteYolan", "red collar" and "Rui Pu" (collectively referred to as "own retail brand"). Among them, the main consumer groups of "CotteYolan" and "red collar" are customers who have demand for products such as formal clothing.

At present, cool smart has set up a customized network service platform for B clients and a mobile APP customized service platform for terminal consumers. At the same time, it has set up 5 direct customization experience stores in Qingdao and Beijing. At this stage, the focus of the company's development is to make further efforts to expand the production capacity of garment customization and solve existing capacity bottlenecks in order to meet the fast growing market demand on the basis of existing flexible manufacturing processes through new production lines. At the same time, through the implementation of SAP management system and intelligent warehousing logistics, big data and R & D Center complex project, we will further enhance the management level and efficiency, enhance the research and development strength, improve the technological process and further enhance the consumer's customized experience.

It is also understood that the real controller Zhang family of the cool smart company cancelled 13 companies, including the red collar group, in April 2019. Many of them have competition and related transactions with cool intelligence. These companies are almost all in a state of deficit, and the accumulated losses in the past 3 years are over 200 million yuan.

In 1995, Zhang founded the "red collar" brand in Qingdao and began to engage in the production and sale of garments. From 1995 to 2003, China's garment industry was developing rapidly, with more market opportunities and better overall profitability. The development of "red collar" has reached its peak.