Is The New Era Of Maternal And Infant Industry Coming? How To Increase Sales?

In recent years, with the implementation of the national two child policy and the increasing demand for maternal and infant care, as a livelihood project for the benefit of the country and the people, the maternal and child care industry has clearly shown the trend of integration in many fields, industries and regions.

However, in the face of development opportunities, the mother infant industry will face many challenges.

The maternal and child industry is very broad, so long as it is serving the "mother" and "baby", it can be called the mother infant industry.

Therefore, from pregnancy, pregnancy to production, and then after childbirth, as well as maternal care, care, every link has a large number of opportunities to be excavated.

However, the maternal and infant industry is also an industry which relies more on the growth of new population. If the birth rate and the number of newborns continue to decrease in the future, maternal and infant industries in China will inevitably have the phenomenon of "ice and fire" in most industries.

On the one hand, "ice" is due to a rigid index - the decrease of the new population.

On the other hand, the emergence of more and more maternal and infant enterprises and the entry of overseas maternal and infant enterprises have made this industry in short supply become panic.

In the fierce market competition environment, only the maternal and child industry can maintain rapid growth, after all, this is a "big cake" that has not yet been divided.

"Fire" is because, with the improvement of people's quality of life, more and more families pay more and more attention to the newborns, and their investment is increasing.

In recent years, nutriment is considered to be a good choice for mother child shop category extension.

"The gross profit rate of nutrition business will be relatively high. For example, we now focus on selling some infant and child nutrition brand, its gross profit margin is above 50%, while the other stores' gross profit is 30%.

But in contrast, it requires employees to have a certain understanding and accumulation of professional knowledge of baby care, daily health care and so on.

Industry said.

The combination of existing professional knowledge and nutritional products will bring more services to consumers and enhance the proportion of nutriment sales.

"On the one hand, it takes time and education for consumers to accept nutrition, so as to change their cognition.

On the other hand, at present, the degree of professionalism of store employees is limited, and there will always be cowardice and hesitation in the process of promotion. Even if consumers have purchase needs, there will be no professional explanation and no purchase will be made.