Another Clothing Giant Wants To Evacuate China? 2018 Revenue 76 Billion

The clothing market has developed rapidly in recent years, and has attracted a large number of foreign enterprises to enter the market.

Such a brand can be seen everywhere in the domestic market and has been widely welcomed by the market. This brand is UNIQLO.

In the shopping mall of second tier cities, we can see the existence of UNIQLO. With the modern design and the price is more close to the people, many young people love this brand for ten minutes.

It is such a brand that has been widely welcomed in the domestic market. It has recently released a list of major co operative foundries.

In addition to continuing the layout in the Chinese market, we hope to increase the layout of the Southeast Asian market and plan to cooperate in the Southeast Asian market.

With the rising labor costs, UNIQLO also has the idea of evacuating the Chinese market.

The reason why the Southeast Asian market is optimistic is also very simple, in order to pfer the factory to the Southeast Asian market with low labor cost.

However, the list of factories in China still occupies as much as half.

It can be seen that the domestic market still has a bright future in terms of factory stability and market potential.

In April 11th, UNIQLO announced its performance report ending the end of February 2019. From the report, the group's revenue and profits rose.

Revenue reached 76 billion yuan, up 6.8% over the same period last year.

In terms of operating profit, the amount reached 10 billion 357 million yuan, and in addition, the performance in overseas markets was excellent.

And the growth of domestic market revenue and profit has always been maintained at 20%, which is why UNIQLO is very optimistic about the domestic market.

In recent years, UNIQLO has become more and more dependent on the Chinese market.

Since 2018, the performance of UNIQLO has maintained a high growth rate, and sales in 2019 are expected to exceed 500 billion yen.

Moreover, in the 2018 fiscal year, UNIQLO's revenue in overseas markets also surpassed that of Japan. At present, UNIQLO's number of stores in China has been able to reach the number of Japanese stores.

Why does UNIQLO continue to be hot in the Chinese market?

This is closely related to UNIQLO's position in the market. UNIQLO started with the low price and entered the market.

Although it did not match the mainstream of the clothing market in Japan at that time, UNIQLO was "a big gun" in the market because of its uniqueness.

After 1998, UNIQLO grew rapidly and was widely sought after by consumers in the market. The number of clothes sold in the year was up to 2 million.

Later, the emergence of the Internet industry, so that the electricity supplier industry continues to grow and expand.

UNIQLO quickly seized the electricity supplier trend and became one of the first enterprises to enter the Internet in the world, occupying the leading position in the market.

As early as 2016, UNIQLO realized the online ordering and offline collection of digital forms.

It also introduced artificial intelligence and big data to forecast production and sales, so as to better grasp the market trend and update its products in time.

In this way, we not only dealt with the difficulties in inventory, but also made the whole management more systematic and competitive in the market.

As for the construction of the factory in Southeast Asia, whether it will affect the sales volume in the domestic market, we need to continue to pay attention to it.