Vip.Com Double Products Online Shopping Festival Clothing Orders Total Over 7 Million

In May 14th, we learned that in this double product online shopping festival, 1217 total brands of vip.com clothing were involved in the total number of products, with a total of more than 600 thousand items.

Among them, there are 663 women's clothing brands, 343 men's wear brands and 211 underwear brands.

The total number of orders exceeds 7 million, an increase of over 25% over the same period.

It is reported that in May 2nd, vip.com built Lily Lili VIP brand day - the exquisite business season, 24 hours of independent visitors, orders and customer unit prices have achieved significant year-on-year growth.

During the big Lily date, vip.com gave publicity and support to the promotion of resources, including the launch of the website, home page, sub channel preheating, the sale of resource bits, member SMS push, news media exposure and so on.

At the same time, Lily brand and OTD (vip.com intelligent marketing platform) cooperate to launch targeted placement, ROI (return on investment) exceeded expectations.

In April 29th, DAZZLE and d'zzit and vip.com made a great brand of the earth group, and achieved over expected growth in visitors, customer price and total orders within 24 hours.

On the basis of the brand establishment of the special brand under the local brand line, the website's overall page design uses different spokesperson's blockbuster to attract different crowds and seize the purchasing power.

Among them, seasonal three class category low price home page is displayed, and through the latest small flying elephant series products drainage, it presents the theme of high street and fun.

At the same time, vip.com preheated the sale of resources on the front page and sub channel of the station, through brand message push, official micro-blog dispatch and other channels to brand exposure, to the greatest extent, the brand achieved drainage.

It is understood that the Ministry of Commerce in April 28th -5 10, and the State Post Office, the China Consumer Association, the main business platform and postal courier companies to promote brand consumption, quality consumption as the goal of organizing and guiding the development of "double goods online shopping festival" activities.

Alibaba, Jingdong, suning.com, NetEase, Gome, vip.com, jumei.com, Xiao Hong Shu, COFCO buy net, fresh food and other 10 e-commerce platforms will participate in this "double goods online shopping festival".