A Number Of Garment Enterprises Reported A Quarterly Warning.

Affected by the slowdown in the total retail sales of shoes and hats and apparel, several clothing companies recently reported a quarterly profit warning, including La Natsu Bell's net profit plunging more than 90% over the same period and closing more than 1000 shops, becoming the most successful one.

La Natsu Bell net profit plummeted shut shop stop loss

According to the National Bureau of statistics, the growth of the total retail sales of footwear and clothing in the first quarter of this year increased by 3.3% compared with the same period last year, which is 5 percentage points lower than that of the total retail sales of social consumer goods in the same period. The per capita consumption of clothing and clothing increased by only 1.7%, the lowest growth rate in all consumer spending categories, and the proportion of clothing consumption per capita consumption expenditure fell to 8.1% from 8.6% in the first quarter of last year.

This group of unoptimistic data is directly reflected in the quarterly report of clothing enterprises this year.

Laribbell Q1 revenue of 2 billion 372 million yuan, down 6.94% compared with the same period last year, attributable to shareholders of listed companies net profit of 9 million 751 thousand yuan, compared with last year's 174 million yuan, a sharp decline of 94.4%; Taiping bird Q1 realized revenue of 1 billion 659 million yuan, down 4.46% compared to the same period last year, net profit fell 34.9% to 86 million 590 thousand yuan; Haolan's home net profit increased 6% to 1 billion 207 million yuan, revenue rose to 1 billion 207 million yuan over the same period last year, compared with the same period last year, the growth rate of the company slowed down significantly.

In the case of poor performance, the most simple and crude way is to close shop and stop the loss. As of March 2019, the number of outlets in La Natsu Bell stores was 7653, which decreased by 1887 from 9540 in the same period in 2018, with a decrease of 19.78%.

In the bulletin of the Taiping bird, we said that we constantly optimized the layout of the channel, focused on improving the profitability of the stores and improving the quality of the operation. During the reporting period, there were 54 new stores and 66 franchised stores in Taiping bird store, closing 20 stores, 186 stores and 86 fewer general stores.

There are also enterprises through optimizing the layout of the channel, although fewer stores, but the performance has risen.

In the first quarter of this year, there were 13 closed stores in the first quarter, but benefited from its independent design and research capabilities, perfect marketing network and supply chain management, the gross profit margin of its distribution channels was around 70%, which is at a higher level in the industry.

During the reporting period, operating income reached 584 million yuan, an increase of 13.53% over the same period, and net profit of 195 million yuan, up 32.58% from the same period last year.

Children's clothing has become a life-saving straw.

In contrast, in recent years, Semir clothing, which has shifted its focus to children's clothing, has been living very well. Its Q1 revenue is 4 billion 118 million yuan, a substantial increase of 63.90% over the same period last year, with a net profit of 347 million yuan, an increase of 11.06%, and its revenue growth is higher than market expectations.

Tianfeng securities analysis shows that Semir's brand, Barbara, has been constantly consolidated in the leading position of children's clothing industry. In 2018, it bought wholly European leading Middle and high-end children's clothing group KIDILIZ, and endogenetic extension continued to consolidate its long-term competitive advantage.

As KIDILIZ is still losing money, if the KIDILIZ is eliminated, the company's main business revenue growth will exceed 30%, and the net profit of its parent company will grow by more than 20%.

Nowadays, children's clothing has become a life-saving straw for all garment enterprises.

La Natsu Bell's brand performance almost all fell, only the children's wear brand 8 e M business income increased by 30.64% over the same period last year, maintaining a relatively fast growth rate; Taiping bird also accelerated the layout of the new brand of children's wear brand MiniPeace; ground fashion in the annual report also mentioned, after the men's brand, will enter into children's clothing, household clothes, pet clothing and other aspects, further enrich the brand coverage crowd, and has had the overseas brand acquisition investigation.

Some garment enterprises quarterly results

Net profit growth of revenue growth

La Natsu Bell 2 billion 372 million yuan -6.94% 9 million 751 thousand yuan -94.4%

584 million yuan, 13.53% yuan 195 million yuan 32.58%

Pacific bird 1 billion 659 million yuan -4.46% 86 million 590 thousand yuan -34.9%

Hai Lan's home is 6 billion 88 million yuan, 5.2% yuan 1 billion 207 million yuan and 6% yuan.

Semir costumes 4 billion 118 million yuan 63.90% 347 million yuan 11.06%