Pants Bank, Innovation To Protect Fast And Zero Inventory

"Since last visit, there has been a problem that has been bothering me. What is the business model of trousers banks?"

"Generally speaking, trousers bank is a product development mainly based on women's pants, but the mode is based on flexible production, which is what we call" quick response. "

A few days ago, the reporter once again met his office with his trousers bank, and continued to discuss the last topic.

Wu pointed to the brand LOGO and said: "speed is smart, seven days to deliver.

The difficulty of intelligence making is not in the production link of garment production. It is difficult to innovate in product, supply mode and service mode according to the demand characteristics of retail outlets.

For example, the size of clothing is divided into Y, A, B and C, each type has a number, that is, size, the 54 series, there are 3 to 5 specifications, 52 series, more.

This is the frustration of businesses trying to cover the crowd.

"Why is it so helpless?"

The reporter asked.

"The human body is vastly different. In common sense, a pair of shoes can not be worn by all people.

The more specifications, the bigger the inventory, and the better selling style will not be able to achieve zero inventory. "

Wu asked the cabinet.

In particular, clothing e-commerce, because it does not have experience, the return rate is frightening, and the size is not suitable for a very large proportion. Is there a product that can minimize the size problem?

A pair of shoes can be worn as far as possible for everyone, can this effectively reduce the problem of return due to size problems? "

"How do you consider this problem?"

The reporter asked.

"Take pants for example, people's waist and waist difference is a key problem. The same hip circumference, waist circumference is big and small. Theoretically speaking, using a hip to match three waistlines can cover more people. But in reality, because of the increase of size and size, it will cause more inventory. Few people in commercial brands do this. Crowd coverage and inventory is a contradiction and irreconcilable."

"Have you found a solution yet?"

Facing reporters' questioning, Wu's cabinet smiled bitterly: "at present, we have found a research direction. We can use the adjustable waist to solve the matching problem of the buttocks and waist, and have repeatedly manufactured many samples, which is not very satisfactory."

"Is it elastic?"

The reporter asked.

"No, elastic waist is suitable for relatively casual style, and it will have an impact on the print version. We want to adjust the waistline without affecting the version, to achieve a hip circumference to match multiple waistlines, thereby increasing the coverage of the product population."

Wu explains the cabinet.

"Have you been dead for a long time?"

The reporter laughed.

Wu's cabinet pointed to a large garment box and said, "well, the whole box of trousers is all right, but the official samples have been successfully manufactured."

"Are you not afraid to be drawn from your peers?"

The reporter asked.

"Drawing lessons from each other is a good thing. It shows that we all think of the problem of crowd coverage, which is good for reducing inventory and increasing resource utilization, let alone some peers who can not use this technology at all."

The reporter understands Wu's cabinet that it is easy to learn from others, and innovation is not easy. Business is like this. If we don't want to be eliminated, we must constantly innovate. So we need not worry about what we are learning from. We need to worry about our own creativity and determination.

"Adjusting the waist is what you call a product innovation, right?"

The reporter asked.

"Yes, a phased result, and will continue to introduce some products that can solve the pain problems in the actual sales process. Since it is a product, it must be the ultimate product, not only the style and style of the product, but also the business mode of functionality and hidden behind, and help in the promotion."

"How to promote understanding?"

The reporter asked.

"Marketing is nothing more than the hot spot of events and personages. From this year, the veteran of London Fashion Week and internationally renowned designer Paul Costello (Paul Costelloe brand, founded in 1979) will also join our R & D team. If customers need it, we can offer brand authorization to launch joint marketing activities or sales mode innovation with customers."

Wu's cabinet is the way.

"Back to the last topic, you will provide ODM services to customers based on the flexible platform of e-commerce platform. With my understanding, like 1688, this is now being done. How are your models different?"

In the past, we emphasized the production hardware, often neglected the front-end research and development links.

As for flexibility, it is essential to suspend production and so on. To enhance labor productivity alone, we must introduce the concept of component design, similar to the DIY manufacturing platform of automobiles.

Wu's Cabinet said: "we emphasize the soft construction of product production mode, not only the basic version database, the basic library of process design, but also the problems of customer demand, customer enterprise cornerstone and vision, brand concept, selling method, consumption crowd portrait and so on. We need to have the ability to seamlessly connect at the stage of customer planning, and not only the model of selecting samples, but only if you know more about customers, can you make better products and meet the needs of customers.

We call it the customer research system, followed by the product component system, which can be assembled based on our component library, and we are responsible for trial production to ensure the needs of standardized production.

"Then, based on the electronic business platform, what kind of services can you provide for your customers?

Our approach is still based on the fast reverse mode, which does not encourage customers to stock more, produce on demand, and produce at any time.

In the early stage, our production cost will be high, but with the accumulation of customers, the cost will be reduced.

The vast imagination of the Internet lies in collecting the fragmented demand and concentrating on production.

"What specific services are you planning to provide to your customers?"

Reporters couldn't help asking.

"Seven day delivery of the OEM fast response, part of the style of the electricity supplier for the generation, as well as the terminal shop oriented large-scale customization, these services will gradually promote."

"OEM fast and reverse, a replacement is well understood, how to explain the scale of production?"

Reporters expressed curiosity.

"Just now, the broad imagination of the Internet lies in collecting the fragmented demand and concentrating on production.

A small B retail store that works with the pants bank can display only a set of numbers in the store. If there is a consumer purchase, the store can place orders with us through the online order system. We will deliver products to the store within seven days or express it directly to consumers. The aim is to help terminal stores reduce inventory and achieve zero inventory.

We also intend to increase the sales radius of terminal stores by means of social software, and help terminal stores achieve touches, such as one click navigation, small programs near Tencent, and nearby shops.

Reporters believe that if the terminal store scale customization to run, for small B retail outlets can be called the real gospel, on the one hand, for the terminal store to reduce inventory pressure; on the other hand, helped to enlarge the sales radius.

As a result, reporters began to care about the progress of the project. Wu told reporters that the online order system has been completed, and then the merchandise photo, new and other matters, I believe it can be delivered soon.

Author: Fang Hongsheng