Semir'S Net Profit Increased Nearly 5 To 1 Billion 694 Million Yuan Last Year.

Semir apparel 2018 total revenue of 15 billion 719 million yuan, offline revenue accounted for 11 billion 508 million yuan, the annual net profit growth of nearly 5.

Channel pformation, overseas expansion, new retail layout, New York Fashion Week show...

Under a series of initiatives, Semir apparel's revenue revenue has hit a new record. Two major brands, Semir and Barbara, have further expanded their influence.

On the evening of April 25th, the Zhejiang Semir apparel Limited by Share Ltd (hereinafter referred to as Semir apparel) released its annual report in 2018.

The report shows that the total revenue of Semir clothing in 2018 was 15 billion 719 million yuan, an increase of 30.71% over the same period, with a net income of 11 billion 508 million yuan, an online income of 4 billion 109 million yuan, and a net profit of 11 billion 508 million yuan attributable to shareholders of listed companies.

Year-on-year growth of 48.83%, attributable to shareholders of listed companies net assets of 11 billion 146 million yuan.

For business revenue growth, Semir apparel has said that with the revival of the consumer market, leisure apparel business has resumed growth and steady growth in children's wear business, coupled with the rapid growth of the electricity supplier channel, which has promoted the improvement of income.

In addition, the French SofizaSAS company, which was purchased by Semir apparel last year, consolidated its fourth quarter revenue in 2018, resulting in revenue growth.

By the end of 2018, there were 9905 stores (including KIDILIZ group) in Semir clothing, successfully distributing the 1234 line market in China, covering a wide range of areas.

Perfect brand matrix, actively layout overseas market

Semir's clothing business income, gross profit and net profit all present a higher growth trend, mainly lies in the formation of the completed brand matrix.

In 2018, Semir clothing continued to adhere to the main business of clothing industry, and vigorously promote the development of Semir's big platform and the four major industrial clusters -- "clothing industry cluster, children's industrial cluster, electricity supplier industrial cluster and emerging industrial cluster".

In the children's business sector, in addition to the continued stable and high growth of the Barbara brand, Semir apparel also bought the KIDILIZ group of the leading high-end children's clothing group in Europe in October last year and promoted the multi brand business of KIDILIZ group in China. Its CATIMINI brand has opened its first store in China.

In March 19, 2018, Semir apparel and THE CHILDREN 'S PLACE signed the THE CHILDREN S PLACE licensing and development agreement in Shanghai.

We will develop and operate THE CHILDREN 'S PLACE business directly and through retailers in People's Republic of China, including Hongkong, Macao and Taiwan, and the strategic cooperation between them will last 20 years.

As a result, the children's clothing business of Semir clothing has realized the comprehensive coverage of the whole category, age and consumption level, forming a complete brand matrix of children's clothing.

In the adult business section, Semir apparel has invested in the American designer brand JASON WU and has jointly established Jason Wu (Shanghai) Garments Co., Ltd. to operate the Chinese market.

On the one hand, the introduction of international brands to China, on the other hand, Semir apparel set up overseas business centers, actively layout overseas markets.

On the afternoon of August 9, 2018, the overseas stores of Sam Ma first opened in the Saudi capital Riyadh Park Shopping Center and formally entered the overseas market.

The Riyadh Park Shopping Center is a major move for Semir to actively respond to the call of the country and the whole country and to go abroad at home.

Later, Semir will continue to expand some countries in the Middle East, Central Asia and Southeast Asia, and seek to establish cooperative relations with local high quality retailers and wholesalers, and gradually enhance the international influence of the brand.

The two main brands are making full efforts to grow rapidly in the electricity supplier sector.

Whether it is casual wear or children's clothing, Semir costumes are actively upgrading.

At the beginning of 2018, Semir made the five new plan. It started with the terminal image of the store, and made continuous changes in product lines, new speed, marketing activities and channels, and achieved remarkable results.

By the end of last year, Semir shopping center stores had broken through 400, and ushered in the appearance of the first store concept store in the country. The store's socialization, scene, entertainment, youth and digitalization also provided a way for clothing brands to run large stores.

From the results of Semir clothing, we can see that the total sales area of the top ten stores is 16 thousand and 500 square meters, the sales amount of the reporting period is 199 million yuan, the average sales volume of the single store is 19 million 860 thousand yuan, and the average annual average effect is 12 thousand and 100 yuan.

Among them, Semir Jiading Jiangqiao Wanda shop, Semir Zhongshan Park dream store are located in the list.

Of course, Semir brand is also actively promoting international influence.

In addition to opening overseas stores, Semir joined C.J.Yao in New York fashion week to spread the fashion and attitude of China's YOUNG. Semir's Super Fans Festival refreshed a new record of single day retail sales.

A series of brand communication activities such as "city cotton and linen", "what TEE challenge challenge" and "cold winter are just burning" have strengthened the stickiness of members.

Balbala brand focuses on product R & D, focusing on building a single product category, and constantly exploring changes in consumer lifestyles. In 2018, it opened Balabala Town, a lifestyle shopping space for children, to satisfy consumers' pursuit of quality and increasingly diversified lifestyles.

At the same time, the brand and trend institutions are deeply co operating with Disney and independent artists in cross-border cooperation to expand the proportion of innovative products and enhance brand value, freshness and fashion sense.

In the electricity supplier sector, Semir Electric has achieved rapid growth through brand driven, content driven, product driven and experience driven four wheel drive.

In 2018, Zhejiang Semir Agel Ecommerce Ltd achieved 4 billion 69 million yuan in revenue throughout the year. The retail sales of double eleven days were 1 billion 140 million yuan, and the Minibalabala of e-commerce brand grew rapidly. Tmall double eleven entered the 10 list of children's wear.

It also promotes the online influence of casual wear and children's clothing through O2O new retail attempt, New York fashion week, Tmall national tide, national tide action and gathering day activities.

In 2019, Semir costumes will continue to promote product innovation, enhance product competitiveness and promote the upgrading of concept stores and experiential shops in order to further optimize the multi brand business portfolio.

At the same time, continue to strengthen the retail operation ability, pay attention to enhance consumer satisfaction.

2019 is the first full year of operation of Semir apparel after the acquisition of KIDILIZ group. It will strive to establish an international governance framework that is in line with Semir's management practices.