In Addition To Nearly 1 Billion 100 Million Monthly Lives, Tencent Also Disclosed The Data Of Wechat.

The Tencent released today's unaudited fourth quarter consolidated performance as well as the consolidated annual performance audited as of December 31, 2018.

Among them, WeChat and WeChat combined monthly active accounts increased to about 1 billion 98 million, an increase of 11% over the same period last year.

At the same time, WeChat has further increased the penetration rate of low tier cities, with an average of more than 750 million WeChat users daily reading posts from friends circle.

According to the earnings report, the daily user visits per small program grew by 54% over the same period last year, covering more than 200 service industries.

Tencent also provides developers with cloud development tools to help developers improve efficiency, especially the long tail developers.

At present, the average daily traffic of the middle and long tail small programs has been increased, accounting for 43% of the total daily visits of the small procedures.

In terms of WeChat payment, the average daily total payment volume in 2018 exceeded 1 billion times, and the business payment income increased more than doubled.

In the fourth quarter of 2018, the number of monthly active businesses increased by more than 80% over the same period.

In addition, in October 2018, WeChat Pay launched cross-border mobile payment services for the first time in Hongkong, and WeChat PayWeChat Pay users were able to carry out Renminbi denominated pactions in Hong Kong dollars.

Currently, the cross-border mobile payment service covers about 1 million businesses in mainland China, including booking taxi, ordering and high-speed rail ticketing services. WeChat Pay Hongkong trading volume grew by more than 10 times over the same period.

In August 2018, WeChat Pay Malaysia was also officially launched to provide online paction services such as mobile phone recharge service, airline tickets and bus ticket purchase, as well as offline paction services such as supermarkets, fashion and beauty stores.

In terms of enterprise WeChat, Tencent said that about 80% of China's top 500 enterprises have become registered users of WeChat.

In terms of social interaction and other advertising, driven by WeChat's circle of friends, small programs, QQ and mobile advertising alliance, social and other advertising revenue increased 55% to 39 billion 800 million yuan year-on-year, 44% year-on-year growth to 11 billion 800 million yuan in the fourth quarter.