Ke Eli Till'S Income Increased By 15%: Enriching Brand Matrix And Implementing Multi Brand Strategy

China's high-end women's fashion business, Ke Eli Till Holdings Limited ("HK3709" or "company"), is pleased to announce the performance of the company and its Affiliated Companies ("group") for the year ended December 31, 2018.

During the period, the group's revenue increased by 14.39% to 2 billion 520 million 910 thousand yuan (RMB), up from 1 billion 802 million 960 thousand yuan, an increase of 15.50% over the same period last year. Net profit was 272 million 310 thousand yuan, an increase of 12.26% over the same period last year; net cash inflow generated by operating activities increased by 250 million 470 thousand yuan to 400 million 50 thousand yuan; and the basic earnings per share were 0.56 yuan.

In response to shareholders' support for the company, the board declared a final dividend of HK $32 per share.

As a high-end women's fashion company, the Group operates five high-end women's brands, including Koradior, La Koradior, Koradior elsewhere, CADIDL and DEKORA, as well as two Korean brand brands, Obzee and O 2nd, to cater for customers' needs for different occasions.

In terms of brand promotion, the group effectively establishes the positive image of the brand by advertising in international airports, employing Miranda, a famous international model, as a brand spokesperson, and working with top fashion magazines.

The group has always attached importance to the establishment of direct retail outlets.

During the period, the total number of retail stores in the group was 862, covering 31 provinces, municipalities and autonomous regions, including 172 new retail outlets (98 of them).

The revenue of direct retail outlets increased 10.9% to 2 billion 44 million 20 thousand yuan, or about 81.08% of the total revenue, mainly benefiting from the sales growth of existing stores and newly opened stores. After massive development, the Group actively sought cooperation with the company, and total distributor revenue increased 31.96% to 257 million 420 thousand yuan over the same period last year.

In addition to further expansion of offline stores, the group's online sales have also made effective progress. The revenue from the e-commerce platform is 208 million 30 thousand yuan, an increase of 33.89% over the same period last year.

Among them, the revenue from Tmall's e-commerce platform was 161 million 850 thousand yuan, an increase of 25.01% over the same period last year, and the profit from vip.com's e-commerce platform was 45 million 920 thousand yuan, an increase of 77.30% over the same period last year.

This is attributed to the group's expansion of e-commerce teams and the establishment of specialized e-commerce business departments to develop online shops.

Looking forward to the future, the group will enrich the brand matrix through quality and scale mergers and acquisitions, and continue to implement multi brand strategy.

The group will also closely follow the economic situation, grasp the changes in the consumption pattern of the industry, further enhance the level of its high-end products, and plan to introduce more diversified and cost-effective products.

At the same time, the group will consolidate the direct selling network, optimize the original supply chain and reduce procurement costs.

In addition, the group will look for opportunities to open stores in Hongkong and Macao to effectively enhance brand influence.

At present, the middle and high-end women's clothing market is shifting from the high-speed growth stage to the high quality development stage. The group will continue to maintain its competitive edge in the rapidly changing high-end women's wear market with high quality products and excellent services, consolidate the leading position of the industry, and create greater returns for the long-term support of shareholders.