Jiangnan Buyi Released The New Semi Annual Report Fans Economy To Promote Sales Growth

Jiangnan cloth Co., Ltd. (Stock Code: 3306, hereinafter referred to as "Jiangnan Buyi") released the end of December 31, 2018 6 months interim results report.

According to the announcement, by the end of December 31, 2018, the total revenue of Jiangnan Buyi was 2 billion 27 million yuan, an increase of 22.6% compared with the same period last year. Net profit was 381 million yuan, an increase of 22.1% compared with 312 million yuan in the first half of the fiscal year, while the gross profit rose 20.2% to 1 billion 244 million yuan over the same period.

Fans economy promotes same store growth 3.4%

In fact, the retail industry, especially the apparel industry, is paying more and more attention to the development of members. In the financial report, Jiangnan Buyi pointed out that during the reporting period, the number of retail outlets in the south of the Yangtze River increased by 3.4% over the reporting period, mainly due to the steady growth of membership size and membership stickiness.

In the report, Jiangnan Buyi pointed out that in December 31, 2018, the number of members of the Commonwealth accounts for more than 3 million 100 thousand (over 2 million 500 thousand in June 30, 2018) and 600 thousand in six months.

Among them, the number of WeChat accounts was more than 2 million 600 thousand (more than 2 million 100 thousand in June 30, 2018).

In the first half of the fiscal year, retail sales contributed about 7 of the total retail sales.

Over the past 12 months, the number of active member accounts consumed by 2 or more consumers in 180 consecutive days increased from more than 360 thousand in the year ended June 30, 2018 (2018 fiscal year) to more than 395 thousand in 2018.

Among them, WeChat active member account (that is, active membership registered from WeChat public number) has risen from over 340 thousand in fiscal year 2918 to over 376 thousand.

In 2018, the number of member accounts purchased over RMB 0 yuan increased from more than 140 thousand in 2017 to over 182 thousand in 2018, and its consumption Retail sales reached 2 billion 170 million yuan (2017 1 billion 670 million yuan), which contributed more than 40% lines of retail sales.

In 2018, the number of WeChat account accounts for more than 0 yuan per year increased from more than 130 thousand in 2017 to over 178 thousand in 2018.

Under the effective drive of WeChat based social media interactive marketing service platform, the stickiness of fans continues to maintain steady growth.

Mature brands sell well, nascent brands grow fast.

Diversification of designer brand is a strategy that Jiangnan cloth has been implementing.

During the reporting period, Jiangnan cloth Yi launched the designer brand collection store LASU MIN SOLA, in order to make the company's brand portfolio more diversified and fragmented.

In February 26th, Jiangnan Buyi announced the launch of the new men's wear designer brand A PERSONAL NOTE 73.

As of December 31, 2018, the group had 9 independent designer brands, of which 3 were men's.

Jiangnan Buyi divides the brand into mature brand (JNBY), growth brand (CROQUIS (sketch), JNBY by JNBY and less), and original brand (Pomme de Terre (Peng MA), JNBYHOME, SAMO, SAMO and JNBY).

From the earnings report, the mature brand JNBY2018 fiscal year achieved operating income of 1 billion 156 million yuan, an increase of 19.1% over the same period, contributing 57% of the total turnover.

CROQUIS (sketches), JNBY by JNBY and less three growth brands achieve operating income of 838 million yuan, contributing 41.3% of the total turnover.

Specifically, CROQUIS contributed greatly to achieving 402 million yuan sales and JNBY by JNBY grew faster than the previous fiscal year by 33%.

The total revenue of the first brand Pomme de Terre (Peng MA), JNBYHOME, SAMO, REVERB and LASU MIN SOLA reached 34 million yuan, while JNBYHOME grew by 43.9% year-on-year.

Online sales rose 57.1%. Stores mainly concentrated in two or three line cities.

From the point of view of the channel, the first half of the year was 819 million yuan, which grew by 6.9%.

Distribution stores realized revenue of 986 million yuan, an increase of 31.9% over the same period, accounting for 48.6% of total revenue.

On line channels, benefiting from the increase of fashion sensitive consumers on e-commerce platforms, new retail sales in online channels account for more than 20% of its total retail sales, while online channel revenue has increased from 8.5% in the 2018 half year to 2019 in the first half of fiscal year, with a growth rate of 57.1%.

From the point of view of the distribution of stores, the total number of independent retail stores in the southern part of the Yangtze River has increased from 1831 in 2018 to 1994 in December 31, 2018, together with 161 sales outlets distributed abroad. The retail network of Jiangnan Buyi covers all provinces, autonomous regions and municipalities directly under the central government and 17 other countries and regions in the world.

From the earnings report, the southern part of the clothing market in mainland China is dominated by two or three line cities, accounting for 36.5% and 30.5%, while the proportion of the first tier cities is 11.7%.