I.T30 Annual Flash Exhibition, Paris Fashion Week, Will Be Fully Digitalized On Sunday.

In February 25, 2019, Paris fashion week, the "I.T 30th Anniversary Exhibition" hosted by I.T fashion group of Hongkong fashion retailer, landed in Paris, the international fashion capital, and was included in the official event schedule of Paris fashion week, Group.

This exhibition aims to show the I.T group with 30th anniversary as a node through the gathering of foreign media, fashion bloggers and opinion leaders during the fashion week, looking back on the past and looking forward to the future of digital vision.

The I.T 30th anniversary exhibition was held in Hongkong, Shanghai and Beijing during the 10~12 months of 2018.

The exhibition in Paris also invited the international top teams to create a futuristic LED digital screen matrix. It also showcases hundreds of special joint series designed for cross-border cooperation with international and domestic brands, through the integration of "reality" and "virtual" digital art presentation to highlight the vision and bold vision of I.T group's "future fashion". 30th Anniversary

30th Anniversary Exhibition

The concept of "I.T 30th Anniversary Exhibition" was originally planned by Sarah Andelman, a fashion soul. She has always been interested in collaborating with different fashion leaders and exploring new talents.

Sarah Andelman's creative studio Just An Idea is responsible for presenting her vision of I.T group's digital reform.

For example, this exhibition has presented the entities of a number of exclusive joint products in a virtual digitalized way, and used the new interactive electronic screen as the exhibition background, so that visitors can feel the innovative combination of fashion and technology.

The concept of space design of the exhibition is from the famous British architect Jamie Fobert and its team. In order to create the characteristics of "show to buy" consumption trend and the Internet age, the whole exhibition space is dominated by black, and a number of towering LED cuboid constitute a matrix space. After visitors enter the exhibition, they can experience the interaction between virtual and reality, and break the gap between online virtual and offline entities.

The rolling video played on the LED screen is jointly completed by creative media company Your Majesty and The Fabricant to create an innovative experience integrating digital virtual and physical products.

Kerry Murphy, the founder of The Fabricant, is good at creating a highly realistic virtual digital fashion experience, and is a rising star in the fashion industry.

With the cooperation of both sides, we used 3D technology, dynamic capture and body scanning technology to make the original design sketch and stereoscopic image by computer technology.

In the video, virtual stereoscopic dynamic clothing such as MSGM, OFF-WHITE c/o Virgil Abloh BY, Heron Preston, AAPE BY A A, AAPE and so on appeared in I.T group's multi brand partners.

The interactive electronic screen on the periphery of the exhibition is equipped with an induction system, which will change with the movements of visitors. The screen that originally displayed a number of joint products will be pformed into an electronic canvas that imitates the movements of visitors. It will bring the fashion life of illusion and reality to visitors.

In addition to playing the cube of virtual digital video, I.T group also set up the cube of display entity clothing in the exhibition, showing the cooperation series of I.T group 30th anniversary and many brands.

The two-dimensional code on the cube connects the shopping application in real time, so that visitors can experience the comprehensive digital shopping service.

Shen Jiawei, chairman and chief executive of I.T, said: "the I.T group is pushing forward global innovation strategies, including the launch of a market - based personalized digital service - making customers at the forefront of fashion.

We hope that through this exhibition, we will have a dialogue with our supporters in the creative visual space.

30th anniversary special joint series

To celebrate the 30th anniversary, I.T group has invited designers and brands to cooperate with Alexander McQueen, Chlo, Alexander Wang, Thom Browne, Acne Studios, A Studios and so on for several years, and launched more than 150 special joint names, from clothing, accessories to lifestyle products, from different perspectives and latitude to interpret "30".

I.T 30th anniversary exclusive merchandise is limited to ITeSHOP sale and is exhibited in "I.T 30th Anniversary Exhibition".

In different touring cities, Shanghai, Beijing and Paris are also offering exclusive sale products in combination with local cultural characteristics.

About I.T group

I.T group was founded by Shen Jiawei and Shen Jianwei brothers in Hongkong in 1988.

The group is mainly engaged in fashion and accessories sales, covering women's wear, men's wear, footwear, accessories and lifestyle, more than 450 international fashion brands and more than 10 Fashion independent brands. Currently, there are 800 stores in the world, of which more than 700 are located in China's Hongkong and Mainland China.

I.T group sells its agency's fashion brand products through its I.T concept store, Beijing Dover Street Market and Beijing's Lafayette department store.

I.T group, known for its creativity, has introduced many famous international brands to Hongkong and Mainland China. At the same time, it has also established and developed its own brands including FIVE CM, A BATHING APE, b+ab, Camper, CHOCOOLATE, EXI.T, fingercroxx, fingercroxx, BATHING, BATHING, BATHING, APE, and so on.

In the first half of fiscal year 2018/2019 ending August 31, 2018, sales of I.T Group increased by 11.3% over the same period last year, to HK $4 billion 64 million, and net profit rose 87.8% to 1 billion 130 million HK dollars.

Retail sales in various regions are as follows:

Retail sales in China's Hongkong and Macao regions in China amounted to HK $1 billion 560 million, an increase of 7.6% over the same period last year, which is 8% higher than that of store sales.

The introduction of three fashion brands WTAPS, Mastermind Japan vs A Bathing Ape and Undefeated from Japan and the United States to Hongkong has played a significant role in promoting sales in the first half of the year.

Retail sales in mainland China amounted to HK $1 billion 832 million, an increase of 12% over the same period last year, which is 2.5% lower than that of store sales.

Limiting the sale of discount promotions in order to ensure profitability is the main reason for the decline in store sales.

Retail sales in Japan and the US market were HK $525 million 600 thousand, up 24.8% over the same period last year.