Retail Sales Of More Than Ten Billion, Bosideng Released 2018 Strategic Results In Shanghai

In February 26th, Bosideng held the 2018 strategic achievement conference at the Shanghai Tower, the highest landmark in China, to reveal how Shanghai achieved its growth in the cold winter.

In 2018, Bosideng was popular not only in the capital market but also in the stock price of 132.8%.

The brand has also won the recognition of consumers. The sales volume of high-end products has increased by more than 500%, and Bosideng single brand retail sales have exceeded 10 billion yuan.

At the scene, Xia Lingmin, vice chairman of the China Textile Industry Federation, vice chairman of the international feather and feather Bureau, Yao Xiaoman, vice chairman of the China Federation of trade unions, Wang Yao, vice president and Secretary General Fan Jun of the Chinese business association, Ren Xuean, director of CCTV asset management center, general manager of the fashion bazaar, executive publisher and chief editor, Sha Xiao Li, and Xie Weishan, chairman of the Advisory Board of Jun Zhi, have witnessed the release of Boston's strategic results in 2018 and the 2019 Boston competition strategy starting instrument.

In 2018, when the Shanghai Composite Index fell by 24.59%, the Shenzhen composite index fell by 34.42% and the Hang Seng Index fell 13.6%, Bosideng's stock price rose 132.8%, gaining the first three increase in the Hong Kong Stock Exchange (south to South) paction.

Wang Yao, vice president of the China Federation of Commerce, said that Bosideng not only won the sales of most clothing brands, but also far exceeded the growth rate of the consumer market.

These changes fully demonstrate the great potential for development of Chinese brands.

According to the introduction, Bosideng's professional quality and value are being recognized by the mainstream consumers, and the sales volume of high-end products has increased by more than 500%.

According to Ipsos, the world's top three market research firm, Bosideng has a consumer awareness of 93%, becoming the first brand of consumer's down jacket.

This is followed by the double profit of the brand's revenue and profits. As of February 25th this year, Bosideng brand retailing has exceeded 10 billion yuan.

Gao Dekang, chairman and President of Bosideng brand and board of directors of Bosideng group, said that in 2018, Bosideng brand returned strongly and won the attention of mainstream consumer groups.

At the same time, with the strength of the brand, the overall upgrading of channels and products has achieved satisfactory results.

Zhang Yong, chief executive of Alibaba group, also acknowledged the innovation of Bosideng: "Bosideng is the first brand of down garments, which is constantly innovating and looking ahead in the long history and at the same time in the face of new historical opportunities."

Over the past year, Bosideng, under the support of enterprises, partners and channel providers, has resisted the impact of overseas brands and won the development of counter trend. It not only verified the accuracy of brand strategy, but also played a role in reference to the industry.

Xia Lingmin, vice president of the China Textile Industry Federation, said: "Bosideng has led the down garment industry to overcome the ups and downs of the market. The technology led research and development, and research and development to enhance the added value of products, with functional focus as the key to effectively solve the bottleneck category of down garments."

In 2018, Bosideng closely followed the market demand, joined the wisdom consultation and introduced the competitive strategy, adhered to the strategic principle of "focusing on the main channel, focusing on the main brand and shrinking diversification", and continuously optimized and upgraded channels, products and communications.

Through continuous innovation and breakthroughs, we have realized the remodeling of brand value under the demand of mainstream market, and activated the cognition of Bosideng = down jacket expert in the consumer's mind, and won the recognition of the market.

Xie Weishan, a strategist at Bosideng, commented: "this time, the whole method of Bosideng can be included in the annals of the history of human clothing."

Rui Jinsong, executive director and senior vice president of Bosideng International Holdings Limited, has also made a detailed interpretation of Bosideng's strategic moves in 2018: focusing on the strategic direction, Bosideng's overall layout in products, channels, operations and other aspects will help build brand competitive barriers and consolidate the advantages in the field of down garments.

Bosideng builds quality, fast and reverse capabilities in products.

Integrate global resources, unite with internationally renowned designers such as the United States, France and Italy, and select the same down garment supplier with Moncler, to upgrade fabrics, velvet, accessories and production processes, and create brands in a professional way. In the channel, Bosideng is located in Wanda, Yintai and other core business entities, Rio Tinto's mainstream channel, 100 stores open together, so that customers can more easily buy Bosideng products; at the same time, the terminal has also been upgraded to optimize the customer experience and carry out the remodeling of brand value under the mainstream market demand.

In 2018, Bosideng integrated a series of international resources: the high-end outdoor series was awarded the "outdoor Oscar" - Outside outdoor equipment award, and the three international designers jointly launched the "high light moment".

Today Bosideng has led the rise of the national brand with its own professional quality, and has also strengthened the international competitiveness of China's down jacket.

In 2018, Bosideng could achieve such a success, and it could not be separated from 42 years' professional accumulation of down jacket.

As a benchmarking brand in China's apparel industry, Bosideng began its research and development in 1976, focusing on the development, design and production of down garments. Each of the down garments was processed by at least 62 craftsmen and 150 processes. In 1995, it also took the lead in raising the cashmere to 90%, which led to the product quality revolution in China's down garment industry.

The reliable quality has won good reputation for Bosideng, and is well sold in the 72 global countries, winning over 200 million people worldwide.

As Yao Xiaoman, vice chairman of the international feather and feather Bureau and director of the China feather and down industry association, said: "its concern for brands can be said that in the Chinese clothing industry and China's down garment industry, no brand like Bosideng pays attention to brand promotion and brand licensing."

In the face of 2019, Gao Dekang was confident: "in 2019, Bosideng will continue to adhere to the competitive strategy, speed up the pformation of brand pformation, and promote the development of high quality enterprises with the strength of brand.

Brand confidence is the biggest cultural confidence. We want to make young people all over the world proud of wearing China Bosteng.

Sha Xiaoli, general manager, executive publisher and editor in chief of fashion bazaar, who has been working hard for many years in the fashion industry, is also optimistic about the future of this national brand. He said: "the brand discussed in the industry must be the hottest brand, and the most important thing to mention in China's down jacket is Bosideng.

We hope that Bosideng will make more achievements in the future industry, technology and style innovation. We are very proud that China has its own excellent clothing brand.

After 42 years of experience, Bosideng has found its right direction under the guidance of competitive strategy.

In 2019, Bosideng will continue to strengthen brand professional cognition, create a world-class "Chinese card" with strength and reputation, and lead Chinese brands to make breakthroughs on the global stage.