Bosideng Retail Breakthrough 10 Billion Share Price Rose 132.8%

On the 26 day, Bosideng held a 2018 strategic achievement conference at the center of Shanghai to break the tide and create a legend.

It is reported that in 2018, Bosideng shares rose 132.8% against the trend.

In terms of products, high-end sales increased by more than 500%, Bosideng single brand retail sales exceeded 10 billion yuan.

As of February 25, 2019, Bosideng brand down garment business 2018/19 fiscal year cumulative retail sales amount has exceeded 10 billion yuan, the cumulative revenue amount compared to the same period in the 2017/18 financial year recorded an increase of more than 35%.

2018 was recognized by the capital market as the cold winter, the Shanghai Composite Index fell 24.59%, the Shenzhen composite index fell 34.42%, and the Hang Seng Index fell 13.6%.

And Bosideng shares rose 132.8% against the trend, making the first three of the annual increase in the Hong Kong Stock Exchange (south to South) paction, indicating the direction of the Chinese brand in the cold winter.

In 2018, Bosideng could achieve such a success, and it could not be separated from 42 years' professional accumulation of down jacket.

As a benchmarking brand in China's apparel industry, Bosideng began its research and development, design and manufacture of down garments since its establishment in 1976. Each down garment has at least 62 craft divisions and 150 processes.

In 1995, it also took the lead in raising the cashmere content of down garments to 90%, leading the product quality revolution of China's down garment industry.

The reliable quality has won good reputation for Bosideng, and is well sold in the 72 global countries, winning over 200 million people worldwide.

According to the latest data of the group, Bosideng added more than 800 regular stores in the past year, and renovated more than 1200 existing stores.

According to Tmall data, in 2018, double eleven, Bosideng became Tmall's clothing brand that sold 100 million in advance, double eleven all day, the total sales of Bosideng brand online and offline was 740 million yuan; the total sales volume of Bosideng exceeded 510 million yuan, and Tmall flagship store sales increased 179% year on year.

During the new year's day, when the first store opened in the mainland of China, there were still customers queuing up.

The success of Bosideng's pformation is also inseparable from the diversity matrix of the group in the down field, breaking the limitations brought by the simplification of down jacket products.

After 42 years of wind and rain, Bosideng has found its right direction under the guidance of competitive strategy.

In 2019, Bosideng will continue to strengthen brand professional cognition, create strength and reputation and "Chinese card", leading Chinese brands to make breakthroughs on the global stage.

However, as more and more domestic brands are also eyeing the field of high profit winter clothing, the test of Boston is just beginning.

"Enter the brand center of Bosideng children's wear"