The New Director Continues To Innovate. Burberry, What Do You Think Of The New Burberry?

"He just stares at the world, Planning his vengeance; that he that,"

(he is just watching the world, thinking about his revenge, and the plan he is about to carry out now).

London time 5 p.m. on February 16th, London Black Tate Museum of modern art, the voice of the song "Iron man" created by, the melody is fast, the rhythm is compact.

At the end of the song, the White room was replaced by cream's single song, followed by a rap song by rap singer M.I.A, drumming drums and various percussion instruments. Until the end, many people were still immersed in the heartbeat of the fast-paced music for a long time.

This is not an electric syllable, nor a performance art exhibition. It is the scene of Burberry's autumn and winter fashion show in 2019. It is also a new answer delivered by the new creative director, Riccardo Tisci.

In March 2018, after Riccardo Tisci replaced Christopher Bailey as the new creative director of Burberry, he released his first spring and summer series in September 17th last year. Besides that, he not only changed logo and classic lattice printing of Burberry, but also introduced Drop sales mode to Burberry, which was mainly used for tide brand hunger marketing.

The dramatic changes in the original brand style have made the debate about this show last September, but immediately the contents of the debate will be refreshed once again.

I have to say that this Riccardo Tisci is bolder.

Broken drill fringes, red green splice, super shape down jacket, lace trim, fur shawl, brand Logo printing, feather down, sequins, feather...

The 106 design, Riccardo Tisci, has tried almost all the elements that Burberry once did not have. If it wasn't for the "TB" Logo, the "Burberry" and the brand checker elements in some styles, it was almost impossible for the people to see the show after a while.

Until the time came out of the show, fashion editors and daring buyers who had just witnessed the show continued to argue about this.

The comments are very polarised.

Andrea, a journalist from Berlin, said to the interface fashion: "this is a surprise show, and many designs have completely overturned its style."

But there are also many voices saying that Riccardo Tisci is really messing around this time. Emihiro Hiroshi's main @XenEros issued a post on micro-blog after the show, saying: "like Dsquared2, Marni, Emporio Armani, it is not like Burberry."

But no one denies that Burberry is really moving away from the era of Christopher Bailey.

According to Riccardo Tisci herself, Burberry draws inspiration from the comparison of British culture and weather this season, trying to show two very different worlds and the individuals they represent, including boys and girls, ladies and gentlemen.

The two parts of the show are also contrasted. The former is rebellious, barbaric and real, and the latter is regulated, traditional and strict.

When the new design of Riccardo Tisci was launched in February, the data showed that the sales of Burberry tops, pants and skirts were not only good, but the new Belt Bag became popular explosions. Wholesalers were surprisingly satisfied with the design led by Riccardo Tisci, and the order volume increased to two times that before. The B series released in Drop mode was also rated as the best luxury marketing activity of WeChat platform in 2018.

And in London time on February 17th at 6 p.m. after the end of the show, the February B Series and new Titie handbags sold at the same time were sold out.

Burberry really has a new start.