What Surprises Do Sports Brands Bring To The "Pig Year"?

As soon as we celebrate the new year, the sports brand's "pig year limit" has also been unveiled.

After experiencing the "D&G incident", more attention was focused on the understanding of Chinese brands by major brands.

So what surprises and scare will this year's sports brand bring?

"Big money makers" Nike's three largest brands Nike, Converse and Jordan three lines.

As a storytelling expert, Nike's marketing has never been disappointing, whether it is for Jordan to pay the fine (NBA's rule was that the white percentage of the shoe must reach 51%, while the Jordan generation's shoes were fined $5000 for too much colourful colourful wear, or 30th anniversary Nick poster of the controversial figure Capet Nick. Nike's behavior was "loyal to the brand positioning and in conformity with the interests of its representatives and communication groups".

On the front page of Nike official website, the shoes made of snake skin and golden mane spliced with red ornament, and the AIR MAX 98 with a small doll on top still perfectly realized the bullying screen, and the color match was very cracked.

The "Chuck 70" pig age restricted shoes, which are called the "red age" *, are based on red and black, with a geometric stitching pattern.

Nike's Jordan brand, which has attracted much attention, will play a very stable role this year.

Jordan brand pig year limited shoes are modeled on Air Jordan 12. Color matching is based on classic black and white colors. The black satin stitching and the shoe lining are made from traditional Chinese collage. The tongue is marked with the word "Hai Hai" on behalf of the pig year.

After saying Nike, we have to mention its biggest competitor, Adidas.

The Asia Pacific region has always played an important role in promoting Adidas's growth.

In the most important festival in China, this year's CNY series takes the theme of "unable to understand" and uses the "journey to the west" elements to create a festive atmosphere ranging from 899 yuan to 1399 yuan.

In this year's CNY series, what we most expect is the latest signature brand Dame 5, including two color matching.

One is a black shoe upper with red embellishment, and a white "black" can be used on the bottom, and a pparent peach powder for the outsole.

The other one is made of big red litchi leather, and the middle bottom is also black with full flavour.

In addition, Ross recently hit a career peak level, although he lost the all star starter lineup, but his signature shoes are also the focus of attention.

Its vamp is a classic black and red dress, reminiscent of Ross's age in Chicago. The shoe collar and the outsole are surrounded by meat powder, and the large area of "energy" is covered by the middle floor with full personality.

Adidas product line is very diverse. Another series that has been widely discussed is the Pharrell Williams x adidas Crazy BYW series and the Pharrell Williams x adidas Solar X Series co operated by Philippine and Dong.

Among them, Pharrell Williams x adidas Crazy BYW series is decorated with big red background and golden yellow, which is intended to be Chinese carp, but this color matching is also evaluated by some netizens as "tomato scrambled egg".

It is worth mentioning that the first pair of basketball shoes "Puma CLYDE" on Puma's official website is also red and yellow, and the time less than 10 minutes has been sold out. Maybe this purchasing power enables brands to deeply appreciate the Chinese's love for red and yellow matches.

The Chinese wind of Pharrell Williams x adidas Solar Hu Glider series is even stronger. The vamp is mainly black and red with the "HU" and "Fu" embroidery thread.

In the shoe battalion, Arthur only introduced the series of pig shoes GEL-LYTE and GEL-PTG in January 23rd, and embroidered embroidery on the upper.

Another new balance, which was once popular with retro running shoes, launched red running shoes, 4 colors of shoes, each with Chinese blessing words used in the new year.

With the above brands displaying their own understanding of the Chinese style with their own strength, Vans chose this year's joint venture with Chinese designer Su five pig year zodiac series.

The theme of this series is "no fat, no fat, happy year". It moves hands and feet on the classic shoes ERA, SK8-HI and OLD SCHOOL, takes the meaning of "fat" and quietly enlargs the elements.

Over the bottom of the shoe is also presented with eggs.

In any case, whether it is for marketing or for the Chinese market, the major sports brands have racked their brains in the new spring to launch special restrictions for the Chinese people.

Most brands adopt a relatively conservative attitude, and some of them may be "biased". Some brands have begun to think carefully about the restrictions. However, they need more efforts to grasp the preferences of Chinese consumers.