Retro Men'S Clothing Business Rose 3200%, Taobao Led The Trend Of Personalized Consumption.

In the past 2018, Chinese men quietly learned to dress up.

The portraits of the pig boys who have completed the image upgrade have been enough to kill a number of Buddhist girls.

They are no longer a straight man with the impression of a piece of Shu Fu Jia, a bottle of Dabao SOD honey, wearing a free cultural shirt and big trousers.

In the world cup, South Korean goalkeeper Zhao Xianyou succeeded in staging 90 minutes' strong hair style. On Taobao, the group of straight men chopped their hands on men's make-up, imitating Wu Yifan's WiFi eyebrow and Huang Zitao's eyeliner.

In the circle of fine pig boys, there is another ultimate trick, which is that the colors are not enough.

They are no longer satisfied with a certain gram in the sky over the crash rate, but instead of walking up a small line, using them to express their personality and mood.

2018 is a year in which the revival of men's clothing is represented by Amy khaki, Japanese / British retro design and design antiquity.

Taobao's data show that the mental share of men's retro style clothing throughout the year increased by 900% over the same period.

On the day of chopping hand Carnival day 11, the turnover volume of retro men's clothing rose 3200%, and became a dark horse in dark horse.

In the revival of old men's wear, Amy khaki has become the favorite vintage of young people after 85 to 95.

In the retro fashion, office workers love Amy khaki.

In the past year, the "American retro" Amy khaki has developed into a well-known fashion style.

From the street man to the uncle programmer, there are 10 million men wearing rubber boots and wearing overalls.

No Amy Khaki single product is embarrassed to go out from head to toe.

Only Taobao platform, Amy Khaki search fever increased by 60%, long term bullying hot search keywords, is Beijing, Guangzhou and Chengdu office workers favorite.

Data show that the volume of Amy khaki clothing brought by search has soared 3 times, and the number of annual purchases increased by 239%.

Large crowds are mainly concentrated at the age of 25-35.

Original retro detonating the trend of personalized consumption

With the rise of the younger generation of consumers and the pursuit of fine life by pig and pig boys, personality and quality consumption have become new "just needs".

There are texture, no shirt and tonality. Original retro fashion suits the pursuit of uniqueness of these people, making everyday expression the way these young people express their individuality.

The unique aesthetic taste of consumers and the huge market potential behind them, as well as the protection and support of Taobao for original design, has made the retro clothing shops based on originality develop rapidly in the past year.

In Taobao's surging wave of personalized consumption, original design has become the best way to stimulate Taobao's new vitality.

It is reported that the market of original goods and shops on Taobao has exceeded 10 billion.

Nearly 500 thousand consumers buy online original design every day. Among them, 90% and 95 are the most popular consumers who pay for original design, accounting for 48%.

Author: Wang Shangjun