[Year-End Inventory] 2018 China'S Auto B2B Business Ten Financing Cases

In recent years, with the rapid development of industrial Internet, many players have been born in the field of automotive B2B, and play the role of "able person" in the industry, and build an efficient service platform for vehicle circulation and dealer pactions.

The development of the industry has also gone through the stages of information release to matchmaking pactions, and then to the upstream and downstream of the service industry, providing trading services, freight warehousing and financial credit for the trading entities, and has attracted a large number of investment institutions to hit the track heavily.

The following is the Electronic Commerce Research Center (WeChat ID:i100ec) to take inventory of the ten major financing cases of China's automobile B2B electric business in 2018, including: row car, vehicle pass cloud, rolling thunder import car, start auto parts, sell good car, Jia Yibing Ding, provincial Xinbao automobile, good auto parts, car town, fast quasi vehicle service and other platforms. The total financing amount of the ten major vehicle B2B platforms is over 3 billion 46 million yuan.

Including excellent garage, a car, equal car market and so on, also got financing in 2018.

Event 1: "round car" won 500 million yuan A round of financing, such as rose holdings.

Summary of events: in March 5th, the circular car announced the completion of the 500 million yuan A round of financing. The financing was led by Rosa holdings and star fund.

At the same time, the company also launched a financial service platform in the field of automobile circulation and retail.

Main mode: Circular car is committed to providing a new mobile Internet automotive marketing and sales solution by building a unified national vehicle sales and dispensing service, Internet marketing services, full domain information and commodity distribution services, and other innovative platforms.

Expert comment: in this regard, B2B, director of the e-commerce research center and Zhang Zhouping, senior analyst, said that China's automobile market is slowing down from a seller's market to a buyer's market gradually. The scarcity of goods and resources is not the decisive factor. The importance of user demand perception is rising.

The circular car takes the insight into the needs of users as the center, and uses the concept of the industrial Internet service platform to provide a new solution for the whole automobile industry chain. It uses the Internet information flow to run through all links of vehicle circulation and development, wholesale and sale, and through the use of mobile Internet distribution technology, it can touch the pan car life scenes of consumers, and apply the way of lightweight marketing material distribution to directly pform Internet traffic into customer clues.

Event two: "Che Tong Yun" won 500 million yuan C round financing of excellent vehicle industry fund.

Summary of events: in April 27th, the auto parts supply chain service provider Che Tong Yun has completed 500 million yuan C round of financing, and the investor is the excellent vehicle industry fund.

This round of financing will be used for channel expansion, team building and technology upgrading, while developing an AI based loss assessment platform for mining new parts trading entries.

At the same time, Che Tong Yun will accelerate its expansion. In 2018, 100 new direct stores will be built.

Main mode: Che Tong Yun provides a complete set of technical solutions from accessories factories to customers, eliminating middlemen, saving spare parts procurement and vehicle maintenance costs.

Che Tong Yun system is composed of front end and back end, front-end for insurance company, automobile 4S shop and maintenance factory, etc., providing auto parts and paction service.

Customers can directly search related accessories and their quotations by using the VIN code of the vehicle.

Expert comments: at present, the growth of China's auto parts industry and the opportunities for integration are enormous. The company has optimized the business efficiency and business mode of the traditional auto parts industry in terms of data and technology.

Event three: "rolling thunder import vehicle" won 500 million yuan strategic investment of COSCO Shipping Group Logistics fund.

Summary of events: in January 19th, the rollers import vehicle and the China Ocean Shipping Group's logistics fund held a signing ceremony at the Ocean Hotel in Shanghai. COSCO's logistics fund provided a total investment of 500 million RMB for rolling thunder, and played COSCO's group's advantages in industry, management experience and capital advantages in the logistics industry.

Main mode: the platform, with the advantage of the global vehicle source, has built the domestic parallel import vehicle acquisition platform, and the international full supply chain system from the overseas vehicle source to the domestic distributor, which provides a one-stop vehicle purchase and sale solution for the domestic distributor, so as to improve the supply chain efficiency and cost-effectiveness of the distributor.

Experts commented: the new retail business of automobiles has entered a raging fire. Many second-hand car dealers and bigwigs have entered the market. Automobile dealers are facing new development opportunities and challenges. However, most of the imported car dealers have a single profit pattern, inaccurate grasp of vehicles and insufficient funds. The homogenization competition is very obvious.

The international full supply chain system of rolling thunder combines its own Internet gene to create SAAS services for its customers.

Event four: "Kai Si auto parts" was acquired by B 400 million yuan.

Summary of events: in April 2nd, Kai Shi auto parts announced that the company had completed the B2 round of financing.

So far, the total financing of the B auto wheel has reached 400 million yuan.

This round of financing is led by a resource organization in a certain industry, while the old shareholders are reinvesting in the capital, the capital of the company, the venture capital and the capital.

Thinking about auto parts, this round of financing will mainly be used for national market expansion and technology research and development.

Main mode: start auto parts with high-end car full vehicle parts cut into auto parts B2B market, locate in the automotive aftermarket industry Internet Co.

The value model of positioning is aimed at accelerating supplier's inventory turnover and capital utilization by enhancing supplier efficiency.

The income mainly comes from the paction commission and the technical service fee. The paction commission is charged by 3% of the paction volume, depending on the product category and brand. The standard of technical service fee is related to the size and area of the customer.

Expert comment: "the supply chain system of auto parts is extremely complex.

In the traditional auto parts trading, to buy an accessory, first, the seller and the buyer should communicate repeatedly, confirm the accessories, the supplier finds the corresponding part number through the manufacturer's catalogue, then check the stock with the part number, and finally offer the price with low efficiency and high error rate.

Kai Shi auto parts and supplier inventory has been real-time docking, many commonly used accessories have achieved quotes per second, greatly improving the efficiency of auto parts trading. "

B2B, director of electronic commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, said.

Event five: "sell good cars" won 50 million yuan B+ financing of Kaixin group.

Summary of events: in March 13th, the sale of good cars announced a new round of financing of over $50 million.

The current round of financing is led by Kaixin group, with shares of northeast Aurora venture capital, Indus tree capital and LBI investment. Huaxing capital serves as a financial consultant for the current round of financing.

This round of financing will be used to upgrade the organizational structure, expand our infrastructure and work on the iterative development of new products.

Improve core algorithms, machine learning, massive data, enhance business value of data, create better service experience and use scenarios for car dealers.

Main mode: the core of selling good cars is to integrate online and offline resources, solve the defects in the field of vehicle circulation, and rebuild the basic supply chain services such as vehicle source, finance, logistics and warehousing through the big data and artificial intelligence.

Experts comment: whether it is automobile manufacturers, second-hand car dealers or Internet companies, the new market driven by new cars drives the consumer market, that is, from the perspective of consumers, to promote the upgrading of the whole industry in reverse direction.

But the C2C model is still hot, but it is unstable and immature in the Chinese market.

Along with the emergence of vehicle B2B trading platform, there are more and more car dealers who choose these platforms. The reason is to help the national car dealers improve their operating efficiency and profitability, and reduce operating costs.

Event six: "a and B butyl" won the group's 300 million yuan A round of financing.

Summary of events: in June 26th, the DF group launched a strategic investment release ceremony with the EPC. The group has invested 300 million yuan in the strategic investment of the EPC.

Methyl ethyl butyl chloride will become the only auto repair and operation platform of the gang group, and it is also the only auto repair electricity supplier project of the gang group.

This is the second investment in March 2018 after the completion of the Pre-A round of CITIC investment and investment.

The main mode: the "industry + Internet" mode, the deep integration of the automobile industry after the joint establishment of the whole industry chain comprehensive service platform.

The aim is to promote the pformation of traditional industries with the Internet, reduce paction links, reduce costs, improve industrial efficiency, create post industrial routers, and jointly build a new ecosystem of post market network.

Expert comments: the Internet mode began to be used in the automotive aftermarket.

There are two ways for the Internet to pform traditional industries. One is to create a completely new mode, to push traditional industries to upgrade. The two is to replace some links in the traditional industrial chain so as to improve the efficiency of the industry.

Event seven: "xinxinbao automobile" has won nearly 200 million yuan B round of financing, such as Tai Meng investment group.

Summary of events: in April 3rd, Xinbao automobile formally announced the completion of nearly 200 million yuan B round of financing. The current round of financing was led by Tai Meng investment group.

After the completion of the current round of financing, Tai Meng Investment Group has become the second largest shareholder after management, and CEO Han Yong, chairman of the vanguard finance alliance of Tai Meng investment group, has served as the chairman of Xinbao automobile.

The current round of financing will mainly be used for the layout of the provincial Xinbao auto retailing, from vehicle sources, finance, stores, tourist sources, and many other aspects.

Main mode: take the automobile two level dealer as the entrance, open up the automobile B terminal market, link automobile paction, automobile logistics, automobile finance and so on many sections, create the automobile sales entire industry chain.

At the same time, it will provide the C end customers with the financial products of auto loan, and provide the financial services for the B end merchants.

Experts comment: the new nature of auto new retailing is actually a new form of business after the deep integration of paction and finance.

In the current automobile circulation industry, the demand of 4S stores is to reduce costs and expand sales channels. The two network distributors need professional support to provide personalized products for car buyers.

Event eight: "good auto parts" has been awarded tens of millions of dollars such as DCM China B financing.

Summary of events: in October 12th, good auto parts got tens of millions of dollars in B round of financing. This round was led by DCM China and individual investors Yuri Milner, SIG Haina Asia, XVC, red dot China and investment.

Meanwhile, Lin Xinhe, DCM's managing partner, will join the auto parts board.

Main mode: focus on solving auto repair shop and auto parts trader paction complexity, information asymmetry and other needs.

The company's products include multi terminal online paction SaaS system, credit and payment tools, service items covering offline warehousing and logistics, and earn profits through SaaS service charges, procurement service charges, logistics service fees and other charges.

Expert comment: in this regard, B2B, director of e-commerce research center and senior analyst Zhang Zhouping, said that the moat of auto parts B2B business should be standardized by accessories management system.

This standard is still not enough only with coding standards. It also requires quality standards and other standards set out according to the industry's criticism. This set of standards can not only eliminate the troubles of terminals, improve operational efficiency, but also allow car owners to pay the bill.

Event nine: "car town" was built nearly 100 million yuan B round financing.

Summary of events: in February 2nd, car town announced nearly 100 million B round of financing.

This round of financing is jointly sponsored by Jian Yin international and Tsinghua enlightenment, and the capital of PER-A round investment continues to follow.

The new round of financing will be mainly used to upgrade the service direction of platform, technology and finance, accelerate the layout of new car industry chain, and further optimize innovation.

The main mode: from the matching paction of new vehicle source B2B, to provide vehicle dealer matching paction service for automobile dealers. The platform integrates automotive logistics, supply chain finance, consumer finance, automobile insurance, etc., to reduce the efficiency of small and medium car dealers.

Expert comment: automobile consumption is "high value low frequency + heavy service", so the experience of the scene is very critical.

Upgrading customer experience is very important, so channel + data is the core of new retail.

This requires the accumulation and integration of paction data through channels, and the establishment of a modern supply chain system through data, to enhance circulation efficiency, to reduce costs and increase efficiency for enterprises, and to provide personalized experience for customers.

Event ten: "fast quasi car clothing" was known as capital and other 70 million yuan A round financing.

Summary of events: in January 29th, the quasi fast car service announced the completion of the 70 million yuan A round of financing. The leading Party was the capital of knowing, and the capital and capital of the bank.

The financing of this round will be mainly used in three aspects: speed up the introduction of talents, further increase investment in IT system, enhance the overall competitiveness of the fast track system through efficiency improvement, and establish more central warehouses in the whole country. Combined with the WMS system, we will comprehensively enhance the efficiency of warehousing and logistics.

The main mode: around the comprehensive demand of automobile repair enterprises, taking automobile parts as the core, and providing a one-stop business solution for supply chain service platform for automobile repair enterprises in the fields of finance, insurance, logistics, education and training, technology support, IT and so on.

Expert comment: at present, the B2B market of auto parts is still a blue ocean. The Internet platform for B2B parts circulation has higher professional and technical requirements.

The fast quasi car clothing can activate individuals and integrate social resources through the urban partnership system. Only the auto parts supply chain enterprises develop healthily, the whole automobile aftermarket will become healthier, and the development of the supply chain enterprises will be quicker.