Cross Border, Exploration And Integration, AEX Men'S Clothing To Create A New Life Situation For Urban Men.

There are many readers, but few people know how to read.

If you ask what kind of man is the most handsome, there may be tens of thousands of different answers.

But if you ask what kind of man has the most connotations, then the answer must be a man who reads more books.

In January 10, 2019, the first domestic library aesthetic life reality show was completed by AEX technology, the exclusive Sohu's video variety "magic library".

In the 2018, which is extremely popular in the talent show, under the baptism of small red meat, a variety show that carries historical and cultural connotation and explores the true meaning of life in the name of library is a pleasant thing to say.

The exclusive name sponsor AEX shows us the pursuit of wisdom, vision, personal style and life aesthetics through the presentation of men's inner taste.

What do modern men care about in the era of pluralism?

In the 12 program, Ma Boyong and Ziqi Zhao, as library visitors, take us out of the stereotype of traditional libraries from the perspective of literature and art. These libraries are no longer a place for reading books alone, nor are they merely spaces for simple reading.

In these magical libraries, you can escape from the daily life of the cramped, lit up their own spirit, meet the ideological similarities, experience different life aesthetics and lifestyle.

In AEX men's clothing, the library is the epitome of Chinese men's inner intelligence and emotional needs.

Not only the library, but also the traditional stereotype of Chinese men's fashion will soon be overturned.

According to Forbes, the new middle class in China will reach 500 million people in 2020.

Some experts pointed out that this part of the population will become the main consumer group in the future.

With the maturity of the main force of consumption and the fashion innovation brought by the progress of science and technology, Chinese men's fashion has begun to awaken, and Chinese men's taste and taste have also undergone tremendous changes.

They are tired of the style of business and begin to attach importance to high quality and highly experienced products.

Therefore, the pformation of traditional garment industry mode is imperative.

In the modern business system, the boundaries between city and outdoor, urban and leisure are becoming more and more desalinated.

The elites generally have both the international perspective and the taste of life.

Their consumption consciousness is relatively rational and mature, focusing on design aesthetics, technology and quality, emphasizing personal style, and paying more attention to the combination of brand concept and self value.

AEX menswear is committed to breaking the dividing line between work and life, pforming quality technology, science and technology fabrics and functional design into everyday life costumes, creating a functional style of men's clothing with parity, real wear, convenience and comfort.

The cross boundary integration between AEX and the "magic library" is exactly the concrete expression from the tonal regulation of its own brand and the demand of diversified modern men's wisdom needs.

AEX is well versed in modern men's attitude towards life.

This is not the first time AEX has tried cross-border integration.

In 2018, AEX joined hands with Jackie Chan DC to make a creative appearance.

This is the first cross-border integration of industry and pioneer in the field of fashion and racing. At the same time, it is also a fashion carnival for men's courage, passion and sport, which is built by AEX men's clothing strategy.

It includes a series of IP activities such as P3 prototype racing exhibition, AEX limited edition dress, peripheral derivatives and so on.

AEX with the same technology innovation core as Le Mans, in the world's highest level Le Mans series WEC, Urban Outdoor Lifestyle is displayed in all directions. It conveys its own cross-border thinking of integrating urban outdoor concept into men's clothing, accessories and daily necessities, so that immersing deeply in every man's heart, the passion and enthusiasm of racing car and design aesthetics are organically combined.

Subsequently, AEX men's clothing jointly launched the "North South camping conference" jointly with TIGERHOOD tiger, the picnic club and the Hangzhou Gogogo outdoor club. Through the design concept and Urban Outdoor style, we completed the thinking of the ideal spiritual world outside the business life of men.

Conveying the wisdom of men from the library, showing the courage and passion of men in the sport of racing, and going to the camping conference to create the ideal spiritual life of business and leisure.

No kneading, no affectation, AEX epitomized the three cross-border integration, showing a deep exploration and excavation of male fashion.

AEX is not only a Menswear brand, but also an aesthetic space that can meet the dress requirements of city life and outdoor multi environment.

Through the idea of New Urban Outdoor, it advocates the integration of urban and outdoor functions with the life of every man. The idea of technology, freedom, portability and comfort runs through men's work, life and leisure, creating a shopping experience with both urban fashion taste and outdoor function aesthetics.

In the future, we hope that AEX menswear can constantly explore the connotation and cultural details of urban men, integrate into the more scientific and technological fields of ingenuity and cross-border thinking, and create new men's clothing with flexibility, diversity and comfort.