The Birth And Travel Of An Explosive Underwear

Starting from cloth, how many links will it take to reach your house?

I tracked the "birth" and "travel" of such a common item as lady's underwear. Unlike tracking on screen, it moves in the real world.

Like the chain effect of Domino dominoes, every shopping behavior is triggering and inducing a series of specific labor. Now, these jobs seem to point to the same goal - to let things go faster to consumers.

Creation: a flow shop in a small town

The underwear I am going to track is from the "underwear town of China" - Chen Dian Town, Shantou City, Guangdong province.

There is a rough estimate of the sales and sales of women's underwear in Chen shop Town, which accounts for more than 60% of the national total.

Chen Dian Town, Chaonan District, Shantou.

"Bring some cotton, you can make an underwear in Chen shop". Although this sentence is exaggerated, in addition to raw materials, accessories such as mould cups, ribbon, woven labels, steel rings, bone glue, cloth hooks and beads can be found here.

Chen Dian town has less than two kilometers of length of Huguang Road on both sides, all kinds of specialized underwear, accessories shop more than 300. All kinds of billboards are everywhere.

"Whether it is fabric development, production technology, or accessories accessories, Chen stores are very complete." An avatar factory in the local Avant is proud to tell the reporters. His relatives seven or eight Chengdu work in this industry. The new generation of young people, most of whom take the family business from their parents, continue to grow.

Afazi locals Chen Xiaopeng supplies, Chen Xiaopeng runs an underwear factory.

Chen Xiaopeng left school after graduating from junior high school, and began to buy hardware and electronic accessories. Later, he decided to switch to underwear industry. He rented a private residential building as a factory, laying cloth on the six floor, making a stereotype on the five floor, cutting on the four floor, and wearing underwear products warehouse and his office on the first floor.

At present, Chen Xiaopeng's factory has 45 employees, which are small and medium-sized in the local area. Most of the workers came from Sichuan, Jiangxi, Hunan and other provinces. The factory provides free room and board. The working hours are from 8 a.m. to 10 p. m., one hour for lunch and dinner.

There are nearly 20 processing procedures for an undergarment, including finalization, cutting, carpool, bowls, studs, and fixed lace. Each process is completed by a worker on the assembly line.

Take the setting of the bra bowl. At a temperature of 200 degrees Celsius, a cloth can be pressed out of the bowl in 5 minutes. Dozens of machines are lined up, and a skilled worker can operate four machines at the same time.

Between the lifting and lowering of the mold, workers earn 20 Fen wages. More than 10 years ago, Liu Tao came to Guangdong Chen shop from his hometown, Sichuan. On average, there are 400 underwear from Liu Tao every day.

Nowadays many young people are reluctant to enter factories, and the difficulty of recruitment is increasing. In order to retain workers, factories often run without orders, and the production of stockings will not lead to the loss of workers.

Chen Xiaopeng's factory management is all about his family. His wife is responsible for searching the fashionable money in the market. She will try on the new underwear in the factory, and then improve it continuously.

The survival period of a popular explosive fund is usually only two months. From the beginning, the factory must be made up in ten days and sent to downstream wholesalers.

In Chen shop, time is money.

Logistics: running to the destination overnight

Before the emergence of the electricity supplier, the sales center of Chen Dian underwear is usually in Guangzhou or Shenzhen. Now choose more, from the local can directly shipped to the whole country.

As a supporting industry, the large and small logistics enterprises of Chen shop sprang up like mushrooms, and only ten of them were derived from freight spanport alone.

The logistics collaboration with Chen Xiaopeng was named "free", with a total of 8 employees. A 9 meter container truck with a capacity of 25 tons will send 1 cars a day in the off-season, and 2-3 cars a day in the peak season.

At about midnight every night, the "free" spanportation workers, old Chen, will drive electric tricycles, cross streets and lanes, and come to factories to pull underwear to logistics sites. In order to distinguish the three wholesale markets of Shahe, Gao Di Jie and Jin Xiang, the workers mark the "gold" word on the parcel, and the workers know that they should be sent to the Jinxiang wholesale market.

"Free" at Chen Dian's logistics station, employees are loading goods onto container trucks. After loading the goods, they started off in the dark.

Liu Fang is a free Porter stationed in Guangzhou. At 9 o'clock every morning, she will wait for the arrival of the truck at the gate of Jinxiang wholesale market. The cargo will be delivered to a wholesaler named baby secret.

The goods from Chen shop arrived in Guangzhou. Liu Fang counted the number and sent the goods to the warehouse of the wholesaler.

Jinxiang underwear wholesale market, all kinds of lingerie underwear on the shelf. In Guangzhou, merchants have already formed the habit of buying underwear to Jinxiang, buying fashionable clothes to go to white horse.

The boss of "baby secret" is Chaoshan, who came to Jinxiang twelve years ago to sell underwear wholesale. Her warehouse holds more than 200 different styles of underwear, wholesale prices ranging from 25 to 40 yuan.

In the past, Jinxiang underwear wholesale market was mainly supplied to physical retail stores or other wholesale clothing markets. In recent years, the electronic business platform has also become its main source of tourists.

The shipping area of Jinxiang underwear wholesale market. Many packages are marked with destination markers: Chongqing Chaotianmen, Yiwu World Trade Center, Nanchang Hongcheng big market...

Underwear models for sale near Jinxiang underwear wholesale market.

Retail: wolf team

At the end of 2012, Jiangxi people Guo Bai Wan took over an underwear shop from a friend at a price of 200 thousand.

Prior to this, Guo Bai Wan operated a computer assembly machine business, but the rise of the electricity supplier had a great impact on the industry. "Many customers in the computer city to see the model machine, trial for half a day, home to buy online." Guo Baiwan decided to change careers.

There is a false rock hill at the entrance of Guo Bai Wan's office, and the windmill is running along with the current. It was two years ago when the kuomai Wan gold chain was in short supply, it was acquired under the proposal of a geomantic omen.

Change a track, start from scratch.

In the early stage of entrepreneurship, including Guo Bai Wan himself, there were only three people in the whole shop.

At the beginning, there was no sales, Guo Kuai Wan did not dare to stock up, hung the effect picture of the underwear on the shop floor, ordered the goods every afternoon, and then sent it to the buyer. Now that the scale is large, Kuo Bai Wan will directly cooperate with some manufacturers to send him to him directly.

Guo Baiwan rented a four story residential building in South Village of Panyu, a warehouse on the first floor, an operation center on the two floor, and a private office on the top floor, with 28 employees.

In 2018, "double eleven", the slogan "wolf team" was posted on the wall of the operation center of Kuo Bai Wan company. In the morning, a customer service has returned to more than 100 customers.

Kuo Bai Wan's online shop belongs to the waist seller of the electricity supplier platform, with an average daily sales volume of about 1500. In 2018, "double eleven" sales volume increased ten times on that day.

Guo Bai Wan often talks about big data, users, Internet thinking and so on. He makes a portrait of the customer groups of his online shop, young women, aged 18-30 years old, who are more sensitive to price and pay attention to consumption experience.

Every piece of underwear issued by Guo Bai Wan will be sent to the express distribution center after being collected by the network, and sent to all parts of the country after sorting by a single channel.

Guo Baiwan installed an electronic face printer directly in the warehouse. The goods from here will be packed and sent to express outlets again.

Express: opening the next journey

The distribution center is an important hub for express spanportation. It is responsible for collecting and distributing the express of the subordinate outlets, and directly communicating with the distribution centers in other regions to complete the spanfer of express delivery among regions.

China Express Guangzhou distribution center covers an area of more than 200 mu, with more than 1800 employees. In 2018, "double eleven" on the same day, China express orders total more than 150 million.

Every morning and evening is the peak period for container trucks to get in and out. When the time is up, a team leader is making a summary of the daily work for the team members.

Sorting the express according to different destinations is the most important work of the whole spanfer center. In the past, when there were no electronic sheets, almost all of the work was done manually. The sorting clerk had to remember the location of hundreds of nodes, and then categorized the express according to the address of the receipt.

Today, the electronic surface and automatic sorting system has greatly improved the efficiency.

Before the parcel enters the double layer automated sorting system, the staff picks out special shaped packages and puts the electronic faces upside down.

Now there are three lines of code on the electronic surface, which are made up of Arabia digital and horizontal lines. They have their own numbering numbers from the city, the district to the network. This is an ID card that is quickly recognized in the entire logistics chain.

A good courier will be re loaded and spanported to the next node by road, rail and air.

At this point, a lingerie trip from Chen shop to Guangzhou has come to an end. Its next journey is at your doorstep. Are you ready to receive the goods?