Jiangsu Old Home Textile And Garment City "Metamorphosis": Industrial Upgrading "Embrace Live Broadcast"

"This year we are going to make the live broadcast bigger, and we need to carry out a big activity every month."

On the 15 day, Zhu Zhonghui, chairman of the Jiangsu provincial CPPCC Standing Committee and the Limited by Share Ltd chairman of Limited by Share Ltd in China, who participated in the two sessions of Nanjing Province, was interested in "live broadcast".

Zhu Zhonghui did not even fully understand the "Nantong home textile Festival" at the end of last year.

This year, he is eager to try to get rid of the live webcast.

Home textiles, bedding, clothing, Jiangsu's long-standing "bring traffic" advantage products from factory orders to consumers at home and abroad, the circulation of "the whole chain" has quietly changed.

Formerly known as the old Textile City, the garment city "deformation and easy to accommodate": large and small businesses from wholesale to direct sales, to the online business of the "first two steps" basically "step out", is now trying to broadcast live, advance sale "three level jump".

The Permian bridge located at the junction of Tongzhou and Haimen, Nantong, Jiangsu, is an ordinary small village.

Zhu Zhonghui told reporters that the output of home textiles produced here accounts for about 60% of the world's total.

The home textile industry has accumulated more than 10 thousand business households, more than 4000 private enterprises and 500 thousand practitioners, with an annual output value exceeding 100 billion yuan (the same below).

Once again, the Yatsu bridge has been replaced by live broadcast training advertisements.

Before 2018, the total amount of interaction between home textile and live broadcast festival in Nantong home textile mall was up to 11 million 850 thousand, and the turnover brought by live broadcast increased by 500% than usual.

Zhu Zhonghui is familiar with the "pmutation" path of Commerce here.

In the past wholesale mode, Nantong home textile manufacturers were far away from consumers, with the same style, big red, green, peony flowers, "parents' wind" bed, four sets of "big line in the world".

Merchants are not satisfied with the new trend when they expect the market to buy what they sell.

In recent years, like many old industrial belts and industrial cities in China, Nantong's home textile industry has come to "crossroads".

With the popularity of "live broadcast wind", with the help of the early business channel, the industrial belt of the peri stone bridge began to "embrace live broadcast".

The home textile industry has been upgraded to "what to produce," and has made remarkable achievements.

Jiangsu Changshu clothing city, which is doing the same thing, is moving faster.

Similar to the "invisible champion" such as the overlapping stone bridge, Changshu garment city is the gathering place of the national garment industry, which has gathered 37 thousand and 600 business registration market entities, and the sales volume of garment city reached 148 billion 900 million yuan in 2017.

Wan Xiaojun, director of Jiangsu Changshu Garment City Management Committee, told reporters that live broadcast has solved the inherent pain point of almost all traditional clothing cities, which is a backlog of inventory.

Since the trial of "net red with goods", the production, operation and sale of Changshu clothing city has become a "backward push".

From "production promotion" to "demand fixed production", orders are changed from large batch and single batch to small batch and multiple batches.

The individualization and fragmentation of online orders stimulate businesses to "go for a quick run" and give up the "stupid and stupid" production mode and pursue flexible flexible production capacity.

Some enterprises "run fast", with the help of big data pre judgment, "water storage" pre-sale.

"Straight" is directly facing consumers and new trends.

Although live broadcasting has just started, its benefits are considerable.

From the initial wholesale, retail, to e-commerce, micro business, and live broadcast, in Zhu Zhonghui's view, new ways, new formats and new species are making Jiangsu's old home textiles and garment industry regenerate.