Textiles Must Be Seen! Six Major Textile Trends In 2019

"Most people like growing up, but they all have thresholds.

Growth is the future, it is difficult to predict; the threshold is established and easy to grasp.

High threshold industries and new entrants are difficult to survive. Therefore, the limited supply of industries and orderly competition are conducive to the growth of corporate profits.

Low threshold industries, rapid growth of industry supply, disorderly competition, no one can make money.

The textile industry has gone through several stages of shuffling. It can be said that it has reached a critical stage of development.

So how can we seize the opportunity to achieve breakthroughs?

1, as many as 75% of textile manufacturers are ready to invest in artificial intelligence in 2019.

Leading textile enterprises can use AI to aid creativity, design and product development. For example, they will use algorithms to sift out large amounts of data to predict which products consumers like best.

Amazon has developed an algorithm to design clothes by analyzing images, reproduce popular styles, and use these data to design new designs.

For example, ZARA uses algorithms to sift through large amounts of data to predict which products consumers like best.

2, enterprises will be more globalized and bring competitive advantages to some players.

Globalization and cross-border cooperation, despite all kinds of remarks about nationalism and the resurgence of manufacturing, will not stagnate the process of globalization.

The exponential growth of cross-border interconnection and digitalization will change the competitive environment, and enterprises will become more globalized and bring competitive advantages to some players.

3, platform first, textile brand seeks to cooperate with strong sales channels.

The platform is becoming more and more important. Consumers are accustomed to taking the network platform as the first search point. Textile brands should also seek to cooperate with these powerful sales channels.

The textile brand should not consider the question of "how to cooperate with the platform" but "how to cooperate with the platform".

4, who can win the final victory depends on whose technological innovation is faster and the user experience is better.

As mobile payment has been widely used in the world, consumers will expect fashion companies to support increasingly convenient online pactions.

In the US, mobile pactions in 2018 are expected to reach about $930 billion. In Western Europe, they expect to grow by about 23% a year and reach 148 billion euros in the next three years.

But this market is already very crowded. Who can win the final victory depends on whose technological innovation is faster and the user experience is better.

The challenges faced by textile enterprises in this area will be more and more complex, from equipment support to cloud computing, and mobile service providers to integrate with offline channels.

No matter what option they ultimately choose, security and privacy remain a matter of great concern to consumers.

5, emerging segments of the industry has become a hot topic. Enterprise development is not a simple operation of uniform pipeline.

Under fierce competition, market segmentation has become inevitable.

Textile market is in an unprecedented bottleneck period. The development of enterprises is not a simple operation of uniform line.

The "running economy" has brought about the growth of sports brand performance; the landing of the "comprehensive second child" policy has accelerated the development of children's wear market; people's attention to the improvement of body clothing has brought about the development of underwear brand.

6, traditional companies will be forced to face the market in a more open manner.

Because of the fierce competition in the industry and the urgent need for innovation, more and more fashion companies are starting to emulate the characteristics of start-ups, such as flexibility, collaboration and openness.

Traditional companies will be forced to face the market in a more open manner, accepting new types of talents, new ways of working, new cooperative relationships and new investment models.