The Time-Honored "Saussurea" Shows The "New Fashion Of The Lotus" At The End Of The Canal.

Act as

Constantly developing new vitality, uphold the spirit of the times condensed in the history and development, encourage them to consolidate their brand confidence and cultural confidence, and strive to provide people with high quality life services and contribute to the strength of state-owned enterprises in the capital.

The significance of the Grande Canale in the process of urban development in Beijing is determined.

Take the historical status as the ancient capital context.

Some time ago, "mobile culture" - the Grande Canale cultural heritage exhibition and the Fourth Beijing, Tianjin and Hebei

It was held in Beijing.

The exhibition was led by the Beijing Municipal Bureau of culture and co sponsored by the eight provinces and cities' cultural departments (bureaus) along the Grande Canale. It is one of the largest non heritage theme events held in Beijing in recent years.

Beijing Saussurea Group Limited was invited to participate in the exhibition.

In the form of snow lotus's historical development, fashion construction, technology application, and cultural achievements, the concept of deep integration of Snow Lotus brand development and fashion, culture and technology is pmitted from different angles.

Saussurea group is located at the theme booth of hall 11.

Under the important instructions of general secretary Xi Jinping to promote the construction of the Grande Canale cultural belt and further polish the internationally recognized national cultural symbols, as the famous fashion brand of Beijing fashion holdings, the exhibition area of snow lotus, with the theme of "moving the new fashion at the end of the canal", is closely linked to the core of the joint exhibition. Combined with the location culture characteristics of Beijing as the essence part of the Grande Canale's most northerly part, through meticulous art exhibition, Chen design and innovative visual presentation, it integrates the development context of the Centennial enterprise of snow lotus, the digital design of traditional plot elements, the product development of intangible cultural symbols and the cashmere full life scene exhibition.

The booth attracts many visitors.

Meng Ze, party secretary and chairman of Beijing Saussurea Group Co., Ltd., said: "this exhibition is a good opportunity for the capital cultural circle to focus on the strategic pformation and the reshaping of the brand.

In the form and content of the exhibition, it is fully integrated with brand history, Beijing culture and non heritage elements, presenting a different cultural experience. At the same time, efforts to highlight the development trend of deep integration, collaborative development and opening cooperation between the three major business segments of "saucer group" brand operation, cultural creativity and science and technology service.

It also conveys the responsibility of snow lotus in the new era to strive for the development of benchmarking Beijing, integrate and enhance the superior resources, and further satisfy the high quality development and serve the high quality of life.

Snow lotus historical wall and modern knitted life scenes reflect each other.

Search for ingenuity comes from history.

The snow lotus stand at hall 11 of the exhibition hall represents the brand fashion of snow lotus from history.

The implicit style and the elements of the times, constitute a vivid visual impact, attracting many spectators to stop.

Human-machine interaction device

According to introduction, Saussurea is the creator of the first cashmere sweater in China. The history of the enterprise goes back to the Ren Li company, which was founded in 1919.

以周詒春為代表的仁立創始人、仁立地毯--天馬牌馳名商標、仁立股票、梁思成與林徽因伉儷合作設計的仁立鋪面，到實現中國羊絨衫零的突破、雪蓮牌商標伴隨產品蜚聲海內外、建成亞洲第一廠--北京羊絨衫廠，再到雪蓮開創針織全品類時代、高定亮相巴黎高定周、太廟前廣場炫彩演繹羊絨流行趨勢......諸多雪蓮歷史上的輝煌成就，被流淌的色彩貫穿重構，形成環繞展位的藝術化視覺;人機互動科技演示設備前，觀眾親自轉動的古老的紡車，觸動智能機關，仿佛時間在光影中流淌，踏上一段探尋雪蓮誕生至今各個歷史時期的發現之旅;雪蓮與故宮博物院聯手再版的《天朝衣冠》，圖書以清代宮廷服飾文化為核心，收納了200多套珍貴服飾實圖和關于服飾文化的解讀。

The book, as an excellent achievement of snow lotus creation, adds a rich traditional Chinese culture to the snow lotus exhibition.

The audience turned spinning wheel to start the journey of light and shade of Saussurea involucrata.

"Crown of heaven"

"After nearly 100 years of inheritance and more than half a century of brand development, Saussurea has spread the spirit of the times with creativity and dedication in all historical periods.

In particular, since 13th Five-Year, many works and achievements have been pformed and reshaped, making Saussurea different from other brands and maintaining diversity and uniqueness in the industry.

Chen Di, general manager of Saussurea group, stressed the development of Saussurea involucrata.

Snow lotus products, bow ties and scarves

Digitalization makes cultural genes "alive"

With the interaction of human-machine interaction, the prominent position on the other side of the stand is extracted and designed from a group of cultural genes, showing the audience how to collect and build the traditional cultural symbols through data acquisition, and then redesign it into a fashion element with more modern product application value. This brand new "non Heritage activation, inheritance and utilization" mode.

This is snow lotus in recent years, based on the value of brand culture, product fashion upgrades for the purpose, through the "industry university research" cooperation has achieved remarkable results.

The network anchor is attracted by the demonstration of the extraction and design of cultural genes.

According to the collaboration with the Beijing Key Laboratory of mobile media and cultural computing, Beijing University of Posts and Telecommunications, based on the results of theoretical research and applied technology system construction of its cultural gene, we collected and analyzed the unique elements, structure and existing mode of Chinese traditional dress, and proposed the method of pattern gene extraction and the semantic description of Chinese traditional costume culture pattern, and then established the hierarchical model through many calculations.

Furthermore, these traditional cultural elements can be easily and intuitively deducted and reconstructed by designers in the process of creation.

The snow lotus group exerts its resource advantages in the design and production process of cashmere. Through the use of massive digital design elements provided by cultural algorithm and the expression of cashmere fashion design, it finally realizes the perfect application of traditional cultural elements in terminal products.

A series of cashmere ornaments designed and developed on the basis of the "twelve zodiac" based on this project show a sense of avant-garde and fashion.

Not only has it aroused the audience's strong interest, but the brand leader also revealed that these products will soon be put on the market in autumn and winter this year to meet consumers.

The application of communication algorithm between the leader of snow lotus group and Professor Zhao Haiying (right) in the design side

Zhao Haiying, director of the Beijing post century college, mobile media and cultural computing, director of the Key Laboratory of mobile computing, said at the scene, "through the seamless docking of cultural algorithm and snow lotus cashmere fashion design, we use technology to solve the series of problems such as complex topological texture, meaningless elements and large amount of data, which provide strong support for the development and application of Saussurea involucrata.

Finally, we can see a beautiful product, like a gorgeous fire that has collided with "technology, culture and fashion".

Audience experience through virtual visual experience.

Moreover, the scene shows the combination of Saussurea products and the virtual vision technology of Beijing University of Posts and Telecommunications, presenting the dynamic visual AR demonstration of clothing elements, opening up a new way of communication between people and products and stories.

Just open the APP on the smart phone end and focus on the element graphics of the snow lotus clothing. These elements will instantly live on the screen.

With the change of graphics, the evolution of the source, interpretation and design of related materials is also in the forefront, which greatly enhances interest and interactive experience.

Dynamic visual AR demonstration, innovative way of communication between people and products.

Seeking development, serving life and consumption is the origin.

The expression of the collision and integration of "fashion, culture and technology" can be seen everywhere in the snow lotus booth. Behind it is snow lotus's positive changes in the times driven by the new technological revolution and the rise of new consumption, and the unremitting efforts to meet the challenge of the overall innovation of the fashion industry. Three

"The development and reform of Saussurea revolves around the origin of life demand for service consumers.

Whether it is today's snow lotus exhibition site, or the snow lotus continuous deep ploughing "cashmere as the core material of the four seasons, the whole category" brand positioning, and the snow lotus group overall layout "value network" development direction, all can not do without this core mission and vision.

Meng Ze said.

With Liang Sicheng and Lin Whei-yin's husband and wife cooperative design of the upright pavement as the booth decoration.

It is reported that snow lotus since the brand remodeling work carried out, 2015~2017, three consecutive years selected "China's top 500 brands" list; in 2017, the world brand laboratory in the latest snow lotus brand value evaluation report revealed that the snow lotus brand value of 10 billion 820 million yuan.

Especially in the past year or so, the participation of Saussurea brand has been deepening with the international and domestic high-end fashion fields.

Many honors and breakthroughs made snow lotus harvest more extensive attention and recognition.

(Li Li Zhe Zhe)