Shanzhai Canadian Geese Look For Business Opportunities And Seek Huge Profits Through Mail Marketing.

Take advantage of

Consumption craze in the first stores in mainland China

Business opportunities are identified through email.

According to the world clothing shoe and hat net, many customers have received an email about the promotion of Canada goose in Sina mailbox on the occasion of the opening of the canadian goose Sanlitun store.

Although the link shop is consistent with the canadian goose Tmall flagship store product page, a reporter survey found that the link is not authentic brand official channel, and the style of the merchandise is also significantly different from the genuine product, and the price is below the normal standard.

Mail link 80 percent off for sale

Reporters at the above home page of many consumers to see the mail, the sender is displayed as "goose", the theme of the message is "resist cold current: CanadaGoose men and women down jacket 1980 yuan postage".

The affiliate promotional photos show the words "Canada goose flagship store opens the year-end grand ceremony, the whole time is folded up and the price is 1980."

And the mail is directly attached to the purchase link, "convenient" consumer purchase.

When the reporter opened the purchase link, he saw that on the front page of the official flagship store of CanadaGoose, the word "SALE" was very eye-catching, and marked the "year-end ceremony, which was time honored, and ordered to deliver a classic scarf Burberry".

But the flagship store has only four products, namely Expedition Parker coats 4660M, Expedition Parker coats 4660L, FusionFit version Trillium Parker coats 6660LA and FusionFit version Mystique pike coat 3035LA, priced at 1980 yuan, 1950 yuan, 1880 yuan and 1980 yuan respectively, with a discount of 2-3, while the original price is 8200-9600 yuan.

The price of the above products is almost 2-2.5 discount of the official price of the brand, obviously lower than the normal range.

Meanwhile, the product details page of the official flagship store is modeled on the online canadian goose Tmall official product page, and the shipping record is shown below the front page, but the flagship store does not have any customer service and related contact information.

Therefore, if consumers have any relevant consultation, it is difficult to find results.

Brand denies "genuine"

In order to distinguish the true from the false, the reporter called the canadian goose official telephone number 400.

According to customer service, Canada geese generally do not have such promotional information, and will not send mail to consumers, the price can not be as low as 1900 yuan.

Customer service staff also stressed that the official online sales channel of the brand is only Tmall official flagship store.

Subsequently, reporters to the brand.

Flagship store customer service confirmed that flagship stores did not have such promotional activities, product prices generally will not change.

It can be seen that the credibility of the flagship store "authentic" is very low.

At the same time, reporters compared the price of some foreign products, with "CHATEAU Black Label Parker" as an example. The price of the product in China is 8600 yuan, and it sells for 995 Canadian dollars (about 5225 yuan) in Canada, and the price in Europe is 950 euros (about 7484 yuan).

It can be seen that even if it is a sales agent, the price can not be as low as 1900 yuan.

Because of the star effect, the canadian goose has become popular in the Chinese market.

With the advent of hot selling, it is fake and "Chinese goose".

To further resist counterfeit goods, canadian goose also accelerates the Chinese market.

In June last year, Canada goose announced its cooperation with Alibaba group and set up a headquarters in Greater China in Shanghai to cooperate with ImagineXGroup, a well-known brand agent in Greater China.

In September, the official Tmall goose flagship store was formally launched.

In November, Canada goose opened its first flash shop in Beijing.

High profit temptation

It is a commonplace that international brands are being copied and counterfeit in the Chinese market.

The biggest reason behind the frequent international copycats is huge profits and difficulties in safeguarding rights.

A fashion expert, who doesn't want to be named, said that in order to make profits, many of the international sports brand's brand names emerge one after another. The reason behind that is that the cost of safeguarding the rights of the copycat brands is high and difficult.

In addition, even if the infringed enterprise wins the lawsuit, it is difficult for the Shanzhai brand to bear the responsibility of the top level, so its profit is often higher than the compensation.

In the view of Zhang Peiying, the Honorary Adviser of the luxury Chinese Alliance, it can not be recognized as a fake from a lower price. It may be a competitor or a hype, but it does not exclude the possibility of a fake.

Zhou Ting, President of the Research Institute, said that stores can make the brand face the majority of consumers through regular channels, which will help build brand credit and reduce the risk of consumers buying fake products. The brand side also hopes to further squeeze the purchasing market through formal channels.

"However, this is only limited to the brand's self owned stores. The data we have surveyed show that 85% of the luxury goods on the electronic business platform are fakes, and these fake goods are also frequently found in purchasing channels."

She said, therefore, the brand wants to use formal channels to suppress the purchasing market, and solve the problem of the prevalence of counterfeit goods, but for now there is still a long way to go.

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