Shandong Ruyi Cheng Chinese Version Of LVMH Is No Longer A Rumor.

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Companies to luxury goods group,

In recent years, the holding group has relied on overseas acquisitions.

To strengthen the strength, and after the crazy acquisition, the group will enter the precipitating period.

According to the world clothing and shoe net, Qiu Yafu, chairman of Ruyi Holdings Group, said in an interview that after spending $4 billion to buy luxury fashion groups like SMCP, Bally and Lycra, it will slow down the pace of acquisitions and shift its focus to its brand matrix, which aims to revitalize the acquired business in 5 years.

Among the 2017 list of the world's top 100 luxury goods companies, Ruyi group's French SMCP and Japan's RENOWN ranked 51 and 58 respectively.

This indicates that Ruyi is constantly redesigning the global fashion layout.

It is reported that Ruyi group will inject new fashion elements for poor performance brands, and enhance online business share and e-commerce products.

Qiu Yafu finally revealed that the future will only consider the acquisition of profitable and potential brands with high growth potential.

Founded in 2001, Ruyi group, formerly known as Shandong Jining wool textile mill, is currently the world's largest wool textile industry group, also known as "China's LVMH".

At present, the group has nearly 6000 shops in 81 countries and regions, and has become one of the most influential Chinese enterprises in the global fashion industry.

But unlike LVMH, which is built by luxury goods, Ruyi holdings is located in the upstream of the apparel textile industry chain. It mainly owns the wool textile industry chain and the cotton textile printing and dyeing industry chain. From the raw material, yarn, dyeing, fabric to weaving, sewing production and so on, a whole industrial chain is a typical representative made in China.

In recent years, Ruyi has integrated more than 20 famous brands in France, Britain and Japan through mergers and acquisitions.

According to statistics, Ruyi group's acquisition moves in recent years are as follows:

In June 2010, the Group invested 4 billion yen to acquire Renown Inc.41.53% shares of Japan's ready-made clothing group and became its largest shareholder.

In 2016, the French fashion group SMCP, the parent company of 1 billion 300 million euros holding Sandro, Maje and Claudie Pierlot brands.

In March 2017, the British windbreaker brand Aquascutum was bought from YGM trade in Hongkong, involving 117 million capital.

In October 2017, it acquired the apparel and senior textile business of the US polymer and fiber supplier, including LYCRA, the famous fabric manufacturer, Lycra, which invested about 2 billion 400 million US dollars.

In November 2017, we held the Trinity Ltd. Ltd. holding limited, the only high-end men's clothing group in Hong Kong holding Hong Kong dollar.

In November 2017, it bought the innovative clothing design, manufacture and supplier Bagir for the price of US $16 million 500 thousand, expanding the 54% share capital and becoming the largest shareholder.

In February 2018, it spent $700 million to buy the majority of Swiss luxury brand Bally from the European investment giant JAB group.

Bloomberg released in January this year, "watch out for the upcoming version of the Chinese LVMH group", pointing out that the rapid expansion of Ruyi group follows the Chinese M & a mode. Frequent acquisition of luxury fashion brand pactions over the past few years shows its strategy of winning through capital operation.

The report also pointed out that the global luxury industry should be vigilant. For a brand with high recognition in Asia but poor performance, such as Prada or Salvatore Ferragamo, it is necessary to consider potential purchasers such as Ruyi group in the region. The three leading groups in the industry, LVMH, Li Feng Group and Kai Yun group, also need to be vigilant against potential competitors from China.

Obviously, in the globalization of Chinese apparel companies, Ruyi group chose to enter the field of luxury fashion, and gradually followed the international luxury giant to set up its own brand matrix.

In terms of scale, the group is already the top 20 fashion luxury group in the world.

Qiu Yafu said earlier that Chinese clothing must tear down the "cheap label" if it wants to break through.

He stressed that Ruyi group is integrating global resources and invites the best designers in the world to "use it for us".

According to the analysis of insiders, Ruyi holding company from upstream of the supply chain follows the acquisition strategy of brand and industrial chain.

Its fashion layout idea follows the raw material business supported by technology, the acquisition of fashion brands with international recognition and global market, and the whole process of mergers and acquisitions is concentrated in the clothing and textile industry, which reduces the risk of integration to a certain extent.

For example, the group's SMCP continues to be characterized by its minimalist French style and high cost performance. Its brand Sandro, Maje and Claudie Pierlot have entered Tmall since last year, stimulating the group's online sales surged by 104% in the first half of last year.

In November 12th, Qiu Yafu attended the New York Times annual fashion luxury summit and was the only guest speaker for the first time as a Chinese entrepreneur.

He said that with the younger generation becoming more individualized, the future of the fashion industry will be a new ecosystem based on big data and consumer oriented.

Consumers expect deeper customization, content, socialization, sharing and collaboration among brands, and the luxury market will not have any fashion season.

At the same time, enterprises not only improve the traditional industrial chain, but also need to communicate with consumers through new technologies such as Internet of things and big data.

"China's LVMH is no longer a myth. The company's goal is to occupy the top of the international fashion Pyramid."

Qiu Yafu said earlier.

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