Frequent Crossover Of Taiping Birds, Has Their Performance Increased?

In recent years, the Pacific bird has been leaning against it.

A large number of fans have been received to keep the brand and fans kept high heat and sticky.

Especially in the joint series, it is to let fans surprise constantly, every year.

A series of "ONE DAY AT HOME" dramas of surrealism is received daily.

The world is paying special attention.

Behind the booming fan economy,

How about the recent earnings report? Let's see:

Recently, Taiping bird group announced its third quarter earnings report in 2018, which showed that the total business income reached 4 billion 888 million yuan, an increase of 13.14% over the same period last year, and realized net profit of 282 million yuan, an increase of 69.72% over the same period last year, and its performance was in line with expectations.

The company's performance has maintained a relatively rapid growth.

2018 in the third quarter, the total operating revenue and net profit of the parent company were 1 billion 719 million yuan and 85 million yuan respectively, representing an increase of 14.5% and 13.9% respectively.

The company's 2018 second, third quarter revenue grew 14.5% and 9.99% compared to the same period last year, respectively. The net profit of the parent company increased by 131.88% and 87.5% respectively over the same period last year.

The company's performance remained relatively fast for a long time, mainly due to: (1) the main business kept steady growth; (2) the optimization of inventory age reduced the decline in inventory prices.

(3) pfer of Yichang manufacturing assets disposal income, financial revenue and government subsidies increased.

If these factors affect, the operating profit is expected to grow by 31% over the same period.

Core brands maintained a relatively fast growth.

In terms of brand names, PEACEBIRD women's wear and PEACEBIRD men's wear respectively achieved operating income of 1 billion 827 million yuan and 1 billion 666 million yuan, representing an increase of 9.33% and 19.22% compared with that of the previous year, respectively. Lok Ting's LED 'IN women's wear business realized 610 million yuan, down 1.82% compared to the same period last year, narrowing the gap, and Mini Peace

Operating income reached 561 million yuan, up 24.16% year-on-year, and other brands (mainly including MATERIALGIR).

, Baini children's clothing and Taiping bird nest, etc., achieved operating income of 145 million yuan, an increase of 22.94% over the same period last year.

Gross margins declined and net interest rates increased.

The company's gross profit margin in the first 2018 quarters of the year decreased by 1.64 percentage points to 54.35%, of which the gross profit margin of PEACEBIRD women's clothing decreased by 3.45 percentage points to 54.47% over the same period last year, and the gross margin of PEACEBIRD men's clothing decreased 0.3 percentage points to 59.42% over the same period last year. The gross profit margin of Lok Ting LED 'IN women's clothing increased by 2.87 percentage points to 50% over the same period last year.

The gross profit margin of Mini Peace children's clothing decreased by 5.08 percentage points to 49.78%.

The period cost rate dropped by 1.85 percentage points to 45.72% compared with the same period last year, and the loss rate of asset impairment dropped 2.1 percentage points to 3.01% over the same period.

The net interest rate increased by 1.76 percentage points to 5.61% as a result of a decrease in the cost rate, a decrease in asset impairment losses and an increase in non recurring gains and losses.

Under the trend of consumption upgrading, shopping centers, which combine all kinds of brand shopping and eating, drinking and playing together, have gradually replaced street stores and department stores as the offline consuming places for young people.

During the reporting period, the company continued to integrate resources according to the relevant data of offline channels, strengthen the cultivation of high quality shops, and adjust, pform and close the stores with low comprehensive benefits.

During the reporting period, the company has established a marketing network covering 31 provinces, autonomous regions and municipalities directly under the central government. Marketing terminals cover all kinds of retail formats such as street stores, department stores and shopping centers.

In the third quarter of 2018, the company took the initiative to adjust the expansion plan at the beginning of the year, appropriately control the scale of opening stores and constantly optimize the channel structure in the light of macroeconomic situation and market changes.

In the first three quarters of 2018, there were 262 newly opened stores, 453 franchised stores, 26 joint stores, 126 outlets, 426 franchised stores, 9 9 stores, and 180 households (including 56 new homes in the reporting period, and a total of 56 households in Taiping bird nest store).

By the end of the reporting period, the number of offline stores was 4431, an increase of 6.18% over the same period last year, of which 1407 were direct stores, 3007 were franchises, and 17 were affiliated stores.

In 2018, double eleven and Taiping bird's final record were 818 million. This is also the achievement of the Pacific bird for ten consecutive years.

Among them, Pacific bird's men's daily sales are third in men's clothing category, Lok ting and Taiping bird dress are seven and eighth women's clothing categories.

In the 2018 11 Global Fashion Festival, Taiping bird made its debut to bring DISNEY collection by PEACEBIRD MEN X TUDES TUDES joint series.

Every year the Pacific bird's crossover series is the highlight. The Pacific bird chose to start a joint series on Tmall based on its huge number of fans.

Up till now, Pacific bird

The number of fans in the flagship store is 4 million 70 thousand, and the number of fans in the official bird shop is 7 million 810 thousand.

In addition to unveiled the 2018 Tmall double 11 global trend DISNE Ycollection by PEACEBIRD MEN X e TUDES TUDES joint series, double 11 exclusive launch PEACEBIRD MEN x Han Han fire joint series, Taiping bird men's clothing also invited young actor Zhang Ruoyun to perform 11 11 Product deductions; Taiping bird suit with the August end of the show's PEACEBIRD PEACEBIRD, Phoenix Phoenix Bicycle joint series and first of the Godzilla two two joint battle 11;

Lok Chi LEDIN and the domestic artist Zhang Quan personal brand in the autumn in Paris fashion week received the LEDIN x MTSS joint collection, and Disney goofy IP; MATERIAL GIRL X Coca-Cola joint series; Mini Peace Disney Mitch 90th anniversary joint.

The series of brand names not only maintain brand exposure, but also enhance brand image, create "explosion" effect, and accumulate fans and potential consumers.

In the first three quarters of 2018, the results were in line with expectations. Taiping bird expects its sales in 2020 to reach 20 billion, of which online sales will reach 10 billion, accounting for 50% of total sales.

In the first half of 2018, the total membership of Taiping bird exceeded 15 million.

Launched the brand cross-border, designer cooperation, and the new generation of idol stars, net red and other explosive goods with goods.

The essence of the "fans economy" is the relationship between the brand and consumers, using the fans economy to marketing, and converting potential consumers into real consumers.

Through the integration of IP and the interaction with fans, the Pacific bird keeps its brand and fans maintaining high heat and sticky.