A New Style Of Pformation And Upgrading Of Specialized Textile And Garment Market

Shenyang five love business circle and Chongqing Chaotianmen business district are the most important textile and clothing commodity circulation areas in Northeast and southwest China respectively. They are the typical representatives of the specialized market business circles of the textile and clothing market.

After more than thirty years of development and changes, business circles and urban commercial civilization share common prosperity and are facing challenges.

Entering the new era and facing the new future, the two representative business circles of North, South and South are forging ahead and breaking the old and creating new businesses on the road of innovation and development, providing a new way of thinking for the pformation and upgrading of the distributed professional market and opening up a new pattern.

Due to the vast geographical position of China, the resource conditions of commodity manufacturing, pportation, information and business foundation are not balanced, forming different types of specialized markets, such as origin, sale and distribution.

Among them, the professional market which is weak in industry and in the area of circulation and distribution is gradually developing into a specialized market business circle. The Shenyang five love market business circle and Chongqing Chaotianmen business circle are typical representatives of the northeast and southwest regions.

Shenyang five love business circle is located along the busy road and the wind and rain street in Shenhe District of Shenyang City, Liaoning province. After 35 years of development, it has become one of the most comprehensive and large-scale logistics distribution centers in Northeast Asia and the Bohai rim economic circle.

Once a Grand Pier of ancient Chongqing, it is the birthplace of Chongqing's commercial civilization, and has become one of the largest distribution centers of Commerce and logistics in the southwest region.

The distributed market urgently needs to explore new advantages and reshape new positioning.

Shenyang five love business circle and Chongqing Chaotianmen business circle belong to the typical "rootless market". Without the support of large industrial clusters, with the advantages of geographical location, traffic and information of their core cities, a large number of commodities have been brought together, and huff and puff has been generated to the local and surrounding areas. Its perfect trading network can reduce paction costs and improve circulation efficiency, thus forming a high concentration and rapid flow of passenger flow, commodity flow, logistics, capital flow and information flow, which greatly meets the growing demand of urban and rural residents, rich daily, hierarchical and diversified consumption demand.

In the past thirty years, Shenyang five loves and Chongqing Chaotianmen are quite famous. Once known as "the Wardrobe" in Northeast and southwest China, they occupy a place in North and south of China's textile and clothing commodity circulation.

In recent years, with the flat pportation, information and channel, the distribution of specialized markets has reduced the radiation radius of the commodity, the increasingly fierce competition in the stock market, and the pressure to go to inventory. The upgrading of consumption, the diversion of e-commerce channels and the cross competition among various commercial complexes have formed a more complex competition pattern, bringing unprecedented pressure to the market operation. The traditional business models and business concepts no longer meet the requirements of the times, and can not support the future survival and development of enterprises.

With the change of a series of external environment, the image of the business circle of the distributed professional market has also changed. The hidden drawbacks of the traditional advantages are emerging. The traffic in all directions leads to the problems of "logistics congestion, confusion of people, safety hazard" and so on. The rich commodity flow brings the label of "low end, cheap, no brand".

This is the "time difference" caused by the rapid changes in the business environment and slow evolution of the professional market itself. This "time lag" makes the innovation and development speed of the specialized market not match the changing speed of the business pattern and the speed of the adjustment of the urban functional layout.

Under the premise of no industrial foundation, how to adapt to the new situation and reshape new positioning has become an important subject for all levels of government departments, market managers, market traders and dealers.

To this end, the Shenyang five love business circle put forward a "100 billion level" development plan, positioning the future of the five love business circle as a clothing commodity trade logistics center with international and domestic influence, a fashion creative center, a circulation big data center and appropriate business, suitable industry, livable, Yexi consumption experience center and urban ecological center, and become an excellent supply chain comprehensive service provider in Northeast Asia.

The Business Bureau of Yuzhong District of Chongqing will upgrade the format of Chaotianmen business circle. Its future positioning will be twelve words, that is, "brand commerce, creative office, cultural tourism", striving to build a new fashion trade center of China fashion trend, and launch a new business mode of wholesale and retail + tide fashion culture experience.

New era, new starting point and new focus

The two bases of the north, South and North are different from their commercial environment, but their future location planning is similar.

From its recent pformation and upgrading, it is not difficult to see that the future focus of China's distributed professional market focuses on the following points: introducing Internet thinking to activate traditional formats, utilizing geographical advantages, setting up new orientation in international trade, strengthening experience services, enhancing customer stickiness, and developing the ecosystem with the development of circles.

Introducing Internet thinking to activate traditional formats

The huge commodity gathering and circulation function is a must to uphold the advantages, and brings many challenges such as safety, pportation, quality and so on.

The distributed market not only consolidates traditional advantages, but also activates traditional formats to make them more suitable for new needs in the new era. The key to activating traditional formats is Internet thinking.

In the process of promoting pformation and upgrading, Shenyang five love and Chongqing Chaotianmen are committed to introducing Internet thinking, Internet tools and Internet technology into every aspect of the operation of the business circle, while consolidating the foundation and greatly improving efficiency.

Trading platform, commodities have been sold to more than 70 countries and regions including Russia, the United States, the United Kingdom, Australia, Thailand and so on. The Shenyang five AI high and new (small and micro) enterprise entrepreneurial guidance base, creating a variety of scenes such as creating a customer camp, creating a customer space and so on, carrying out education and training at various levels and channels, promoting the integration of digitalization and industrialization with the dragon network, forming a regional cross-border electricity supplier and financial services headquarters, stimulating the pformation and upgrading of traditional business enterprises in Shenhe district and the five love market, starting the Shenyang five love Internet brand spokesperson's incubation base project, revitalize the idle resources of the market with a new business mode, and promoting and promoting five love with the advantage of five love brand and the Internet's shortcut, wide range and convenience. Five love business circle to create five love cross-border business integration

Chaotianmen, Chongqing, introduced the Alibaba 1688 wisdom Chaotianmen market project, opened the wisdom Chaotianmen market area, promoted the pformation and upgrading of Chaotianmen market with the advantage of network resources, and introduced the Tencent Yuzhong intelligent business travel platform project, focusing on the integration of online and offline innovation, intelligent zero sale and intelligent block construction, promoting cultural urban tourism, business services and creating intelligent business. Chaotianmen's grand fusion center built a central warehouse, warehouses, warehouses and intelligent logistics mode. Both B2C and B2B can achieve full channel logistics and distribution. Through the strategic cooperation of the third party e-commerce channel, the business tentacles extend beyond the Chaotianmen area, providing a new business mode for merchants to provide a rent and multiple proceeds.

Using geographical advantages to establish new orientation of international trade

China's key distributed business circles are mostly located in the core city of the central city, or occupy the regional commodity circulation main road, and have unique geographical advantages.

In recent years, the trend of flat traffic is obvious, but the loss of the "traffic dividend" in the distributed market does not mean the loss of its "location advantage".

The distributed market will make full use of its unique geographical advantages, seize the dividend policy, open up international channels, deepen the function of "window" and "hub", and find a new position in international trade.

In the layout of the national "one belt and one way" layout, Shenyang is an important node in the Northeast Asia trade area, Liaoning and Mongolia Europe, Liaoning, Europe and the comprehensive pport and pportation corridor, and the economic corridor between China, Mongolia and Russia. It is one of the key cities that focus on developing Russia, Mongolia, Korea, Korea, Japan and central and Eastern Europe and Central Asia. It is a key part of the "one belt and one road" construction in Northeast China, and has the advantage of regional geopolitical and pportation hub.

International trade activities, participated in the Sri Lanka Chinese commodity exhibition, was designated by the Sri Lanka exhibition fair as the Liaoning regional cooperation unit, signed a trade purchase agreement with the prince of Qatar for the procurement of hotel accessory supplies, and successfully launched the project of the trade area between Oman Jinlong mall and Shenyang five love international Commodity City, and improved the target business process of cross border pushing and realized the remote exchange; and Malaysia's cultural and trade cooperation with the theme of "cultural bridging and trade cooperation", went to Malaysia to take part in the "Ma Ma Zhong culture and art year" activities in the "one area along the way", and carried out the promotion and promotion of the five love affair at the "Kuala Lumpur love Nights" thematic event. Shenyang five love Group intends to establish five international trade contacts in key countries along the "one belt and one road", and other countries such as Qatar and Sri Lanka.

Port economy has always been the advantage of Chongqing.

Chongqing is located in the Yangtze River economic belt, the "one belt road" and the "Y" shaped junction of the maritime Silk Road in twenty-first Century. It is the hub of the upper reaches of the Yangtze River and has all the prerequisites for becoming a shipping center on the upper reaches of the Yangtze River.

In Chongqing's shipping services, the proportion of high-end shipping service industry represented by finance, insurance, law and information service is relatively low and its development is slow. There is a big gap compared with the advanced international level.

Chaotianmen port, which has a long history, has quietly pformed from cargo port to tourist port.

Chaotianmen port is fully learning from Singapore's successful experience in building many famous international tourist ports, and actively promoting the comprehensive development of fashion and financial industries through the construction of tourist ports, and accelerating Chongqing to become the financial center of the upper reaches of the Yangtze River.

Strengthening experience service to enhance customer stickiness

Distributing business district is often regarded as a place where customers can't stay.

In order to enhance customer stickiness and prolong the stay time, the business circle combined with its own reality, from different points of emphasis, has done enough articles in strengthening consumption experience.

Shenyang five love takes the independent research and development intelligent market as the starting point, optimizes the shopping experience; Chongqing Chaotianmen takes the large-scale complex project's introduction as the starting point, enriches the format environment.

The five love group has independently researched and developed the "smart market" platform, and has built a smart market with intelligent network, intelligent management, intelligent property, intelligent business, intelligent supervision and so on for the five love market.

The "smart market" is mainly composed of consumer APP software, merchant APP software, shop terminal display, credit evaluation system, paction settlement system and equipment.

Among them, the customer APP has changed the situation that consumers spend a lot of energy on finding the right products when shopping in the five love market.

The software provides a multi-channel intelligent payment method and draws lessons from it.

The service mode enables customers to enjoy all the conveniences brought by the O2O platform and change the past "three spot" trading mode.

The commercial APP software has many functions, such as intelligent property, online display, online payment, loan management, logistics and distribution, activity participation, information dissemination and so on. It provides "top to bottom stop" help for merchants.

Big fusion and Sino Singapore Investment "Raffles Plaza" project, also known as the promotion of Chaotianmen's development of two giant ships.

The supply chain of flexible industries provides a source of first-hand supply for the businessmen, opens at 7 in the morning, extends business hours at 10 o'clock in the evening, extends business hours and maximizes the business interests of the merchants; the fashion institute takes the place of professional institutions or individuals who are engaged in the dissemination and teaching of fashion industry in Southwest China, builds up the platform of Chong Chuang college, builds the largest fashion exhibition and distribution center in the clothing market in Southwest China, and is also the unique place for business entertainment exhibition and release in Chaotianmen area.

Circle development to build ecosystem

Today, the business environment is moving from a clear pattern to a cross border and cross competition. It is gradually becoming the consensus of the industry that it is better to build a business ecosystem instead of forging together.

Although the distributed market is short of industrial foundation and unable to build a complete industrial chain, it can not prevent them from building up an ecosystem through the development of circles.

The five love business circle creates the supply chain operation ecosystem through expanding the new format, and the Chaotianmen business circle, which is located in the core area of the circulation of Commerce and trade, builds up a modern urban business ecosystem through combining with other business circles.

The five love business circle actively develops new formats, and continuously creates five new businesses, including five love logistics, five love Jin Rong, five love micro mall, and Zhihui sea purchase. Each format forms an independent system, and then forms a five love supply chain ecosystem. All kinds of formats promote each other and rely on each other, forming a flexible mechanism of resource sharing and risk sharing, giving full play to the agglomeration effect.

Purchase experience store, set up Shenyang five love cross-border electricity supplier comprehensive trading platform, and provide support for traditional pformation of domestic market gradually to support the pformation of international trade and international trade market, build fourth party logistics service platform, set up five love logistics company, integrate the third party pport resources of several high-quality logistics companies, form a pportation network covering three northeast provinces and outside the customs, and radiate in Liaoning, Hei hei and Mongolia east areas, actively carry out the fourth party logistics service platform business, launch the five love finance, vigorously develop and build the "five love finance" Internet financial platform, and launch the five love financial APP platform, enter the Internet Financial mobile market, and the platform set up 6 products, and have maintained a steady and strong development momentum since its operation. The key points include the development of the five AI Zhihui micro mall and the operation of Chi Hui Hai.

As the "mother city" of Chongqing, Yuzhong district is the irreplaceable city heart of Chongqing, while Monument for Liberation and Chaotianmen are the two core business circles in Yuzhong.

As the core of Chongqing's "mother city", Monument for Liberation is a famous landmark of Chongqing. It brings together the achievements and most modern elements of Chongqing's reform and opening up for many years. Chaotianmen, as the largest water terminal in Chongqing, has been flourishing since ancient times, and it's the starting point of Chongqing's "zero Gong Li".

Yuzhong District vigorously promotes the construction of cross boundary integration project of commercial and tourism, and opens a new mode of pformation and upgrading of modern commerce.

In 2017, the urban design plan for quality improvement in Chaotianmen District of Yuzhong was released, and it was proposed to build Chaotianmen into a modern urban business district with rich historical details.

In 2018, the Monument for Liberation CBD Management Committee took Yuzhong district as an opportunity to promote the development of information technology and open up the wisdom building of business circles.

It is easy to see from the government's decision that Yuzhong district is developing Monument for Liberation and Chaotianmen dual core as the development engine, and strive to build a high-quality region with tourism and intelligence.

Conclusion:

From the rush of e-commerce to the whirlwind of consumption upgrading, from the channel flat out of the intermediate links to the central city "expelled" wholesale format...

In the storm of China's textile and clothing market, there is no industry supported by the distributed type.

Bear the brunt of it, once "injured" heavy, cold and gliding situation is obvious.

However, in recent years, the distribution market has been fully recovered from the total volume to the growth rate, and the counter trend has been rising.

This is the fruit of their efforts to actively explore the path of pformation and upgrading, to establish new advantages and seek new positioning in the rapidly changing business environment.

Looking forward to the future, the market cluster with the advantage of professional, channel and mode innovation will continue to undertake textile.

The mission of the vanguard and main force of pformation and upgrading.