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    Footwear Slowdown Clothing Repair Puma Puma Maintained High Growth Price Surged 10%

    2018/10/30 10:06:00 38

    PumaShare PricePerformance

    Although Puma SE (PUMG.DE) chief executive of Puma group Bj RN Gulden Gulden released today.

    Gym shoes

    The upsurge of diminished speech, but the

    The move of the world's third largest sporting goods group to raise the outlook for the year's performance has spurred the stock market to soar 9.5% in the early morning.

    In the three quarter, Puma Puma footwear sales growth slowed to a single digit, slowing to 18.4% from 26.3% in the first quarter and 18.4% in the two quarter to 6.1% in.

    Management has turned to fashion sales in recent years with the trend of large logo casual sports wear. In the three quarter, the growth rate of the category 26.8% was significantly higher than that of the 10.5% quarter of the two quarter, making it possible for the group to achieve 13.9% fixed exchange rate revenue growth, which would not be substantially slower than the 15% quarter of the two quarter.

    Bj, RN Gulden, pointed out at today's earnings conference conference that the trend of sports shoes has changed from classic retro to "pop shoes", and the high-tech function models are also more popular.

    He expects clothing category to continue to lead group growth before the first quarter of 2019, and hopes that sales of footwear will rise again when the largest source of income is available.

      

    Puma SE Puma

    In September, he used basketball fame as the creative director of basketball, and returned to the basketball field after 20 years in opposition to Jay-Z.

    Bj RN Gulden revealed the first paragraph.

    Basketball shoes

    Clyde Court Disrupt is very active. He also said that investing in functional basketball and basketball culture is a firm commitment to North American market function and sports style business.

    Excluding the impact of exchange rate, the three quarter Puma SE sales increased by 15.8% to 414 million 400 thousand euros in, while the Asia Pacific region expanded from 17.3% in the two quarter to 22.8%, and sales were 299 million euros.

    Since 2018, the largest market has continued to slow down in Europe, with the growth rate falling from 18.6% in the first quarter and 10.5% in the two quarter to 8%, mainly due to the weakening demand for footwear.

    Nevertheless, management once again raised its annual performance outlook. Now it is estimated that the fixed exchange rate sales growth rate can reach 14%-16%. The expected increase in the first quarter is 12%-14%, initially expected to be 10%.

    The annual operating profit target also increased from 3.1-3.3 billion euros to 3.25-3.35 billion euros, which means that it will achieve a minimum growth of 32% over the same period, while the original target is 3.05-3.25 billion euros.

    In the three quarter, Puma Puma SE achieved a total sales of 1 billion 241 million 700 thousand euros, which was 1 billion 200 million euros, 1 billion 200 million higher than the 1 billion 121 million 800 thousand euro a year ago, and a gross margin of 150 basis points to 49.6%.

    Thanks to the increase in sales and gross profit margin, EBIT has risen by 28.4% to 129 million 900 thousand euros a year, better than the 119 million euro market expectations, and the EBIT profit margin has increased from 9% in the same period last year to 10.5%.

    Bj RN Gulden Gulden told analysts that no signs of slowing consumption in China have yet to be seen, but the increasingly tense trade relations between China and the United States have not only increased the workload but also affected some of the categories, especially golf accessories, in the US's third round of tariffs. He warned that if the action escalated to the fourth round and covered.

    footwear

    and

    clothing

    Such products will have a huge impact on the group business, and now the group has begun to cautiously reduce its activities in China.

    Before Thursday's market, Puma SE (PUMG.DE) was 10.1% high, 445 euros, 9.9% to 444, and up to 23.3% up to date in 2018.


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