What Factors Do Domestic Products Cross Border Rush To Want To Become Explosive Products?

Wangwang tidal clothing was robbed behind for a second. It was the cross border tide of Chinese goods.

More and more brands have joined the cross-border camps, which are mostly in fast moving consumer goods.

Cross border marketing, the originator of Coca-Cola, crosses the field of beauty, daily necessities and clothing.

Known as the most successful cross-border crossover between SUPERME and LV, cross-border cooperation has directly pushed the SUPERME Street brand to its peak, and has also brought young consumers to LV.

Now, this crossover wind has begun to influence domestic brands. In recent years, domestic brands have begun to test cross border cooperation. Some brands' cross-border cooperation has been short-lived, and has not caused too much splash. Some of the domestic brands' cross boundary accidents have spawned a burst of money.

Wangwang tidal clothing was robbed by seconds, "simply can not buy".

After the old mama's sweater burst red, Wang Wang's sweater also grabbed the eyeballs for the first time.

Recently, Wangwang and Shanghai

Jointly launched a series of joint fashion apparel products, covering sweaters, hats,

A single product, such as a sweater, a sock, and so on, the clothes that were printed with the big head of Wangwang had no accident.

"Can't buy at all," Li Min told the Beijing Morning Post reporter. Since the start of the Wangwang pre-sale, the related commodities have been robbed by seconds.

Wangwang relevant responsible person told reporters that the cross-border business is responsible for the operation of the company's electricity supplier department, the cooperation is mainly on the electronic business platform sales, sales unexpectedly, "basically a line robbed empty."

One second was robbed of space. Besides the designer's clothing brand, Wangwang's own brand image also added a lot, resulting in the effect of one plus one greater than two.

Domestic goods cross border tide hits

White spirits, perfume, chilli sauce, and rabbit's lip gloss.

Wangwang tidal clothing was robbed behind for a second. It was the cross border tide of Chinese goods.

More and more brands have joined the cross-border camps, which are mostly in fast moving consumer goods.

The first to detonate domestic goods across the border is Rui Ao cocktail and Liushen Florida Water.

In June this year, the cocktail and the six spirits jointly produced a limited RIO six spirits cocktail. The 5000 bottles in the limited quantity were sold for 17 seconds by the second light.

One is the young cocktail brand, one is the old brand product of the national product, the two brand produces "the chemical reaction" detonated the social media.

Not only attract eyeballs but also generate topics. For a time, many brands are racing on the road of cross-border marketing.

Zhou Heiya then launched a joint lipstick, spicy hot lipstick, lipstick, Maxam white rabbit lip gloss, Fulinmen launched cleansing oil, Luzhou Laojiao launched pink peach perfume, low profile old godmother also launched a sweater.

The perfume sold in Luzhou Laojiao sells for 139 yuan. When it was sold online, it was sold out and the price doubled. "A lot of people are curious about the perfume of the liquor." the responsible person of Luzhou Laojiao said at the time, "many people are asking after the perfume comes out, and they have saved a lot of money."

At present, there are two modes of brand cross-border cooperation. One is IP authorization, the other is joint marketing. Among them, Wangwang and Taka Sha chao chao crossover, white rabbit and Maxam lip gloss belong to the former, while RIO Liushen Florida Water cocktail, Wangwang and CHCEDO's mask and powder are joint marketing.

Cross boundary effect is different.

The six spirits cocktail empty bottles were fry up to 300 yuan.

Although the cross-border products of many domestic products are hot all the time, but for each brand, cross-border effect is different.

Although more than four months have passed, the remaining heat of the six spirits cocktail is still there. The empty bottle of Taobao's six spirits cocktail has been fired to over 300 yuan.

On Taobao, it was flooded with jeans, which obviously belonged to businesses.

Zhou black duck responsible person told the Beijing Morning Post reporter that the cross border cooperation feedback with Yu Ni Fang is very good, "lipstick will soon be sold out".

Zhou Heiya, who has crossed the border of sweetness, has launched the moon cake gift box on Mid Autumn Festival.

Obviously, in the cross-border of many domestic brands, RIO Liushen Florida Water, Lao mama New York fashion week, Wangwang tide brand clothing, Wangwang mask and powder cake belong to cross boundary success.

The main reason is that these brands are old brands with national hearts. "National brands, they have a deep-rooted impression in the minds of consumers. Breaking the impression and introducing new innovative elements will be surprising."

An electronic business platform responsible person told reporters.

And some crossover did not cause much splash for various reasons. For example, Maxam rabbit pushed lip balm and Fuling gate launched cleansing oil.

How to become a bomb?

FMCG is more suitable for cross boundary.

It is worth noting that the fast moving consumer goods brand has served as the main force in the cross-border cooperation tide, and most of them are mainly food enterprises.

"Anti consumer products do such cross-border, research and development cost is very high, this method is more suitable for fast food products."

Marketing expert Tu Zhuo told the Beijing Morning Post reporter.

What factors do we need to become explosive products? In the view of Tu Zhuo, if we want to become a cross-border explosive fund, we need to find a brand that consumers have in mind, and then innovate and break this consensus.

In addition, successful.

Basically, there is no mass production.

Beijing Morning Post reporter noted that at present, these cross-border products are basically limited sales mode, in order to trigger the competition under the drive of hunger marketing.

"Cross boundary products are usually created by two brands, and they need to adapt to the planning and development of the two brands. There are many things that need to be coordinated.

Tu Zhuo said.