Sun Ruizhe's Speech At The 2018 China Fashion Conference: Replacing Individual Competitive Thinking With New Industrial Ecological Wisdom

Distinguished leaders, entrepreneurs and friends in the press: Hello!

This year is the 40th anniversary of reform and opening up.

40 years of unity, 40 years of hard work and 40 years of spring and autumn, the Chinese clothing industry has also knitted a beautiful colored dress on "beautiful China".

Here, I also want to take advantage of the convening of this China clothing convention to pay tribute to all the leaders, entrepreneurs and colleagues in the 40 years who have made great contributions to China's garment industry.

"Direction determines road and road determines destiny."

General secretary Xi Jinping pointed out clearly that our reform and opening up are directional, stand and principled.

Similarly, in the past forty years, the pformation of China's textile industry has also changed in a systematic, integrated and synergistic way under the banner of reform and opening up with a direction, a stand and a principle.

Over the past forty years, the textile industry has gradually realized the great pformation of the industry from small to large, from big to strong, and the growth mode of the industry has been leaping from scale development to "connotative growth" of high quality development.

In particular, since the eighteen party, the textile industry has taken the structural reform of supply side as the main line, and the capability of independent innovation, technology and equipment and product development have been greatly improved.

In 1978, the textile industry realized the total industrial output value (fixed price) of 47 billion 320 million yuan, accounting for 12.5% of the national industry.

By 2017, the main business income of textile enterprises above Designated Size reached 6 trillion and 893 billion 560 million yuan, accounting for 5.9% of all industries above designated size.

Industry's contribution to export earnings is outstanding.

In 1978, the national trade deficit amounted to US $1 billion 130 million, and the textile industry achieved a surplus of US $1 billion 30 million.

In 2017, the difference was $248 billion 890 million, 241.6 times that of 1978, accounting for 58.9% of the national trade balance.

Over the past forty years, the industry has continuously promoted total factor productivity and value-added products.

Since the eighteen great event, in the face of the new international situation, with the opportunity of "one belt and one road" initiative, China's textile industry has begun to form a new pattern of comprehensive and open development, playing an increasingly important role in the construction of the destiny community of mankind.

In 1978, China's textile and clothing exports amounted to only 2 billion 150 million US dollars. In 2017, China's textile and clothing exports reached 274 billion 510 million US dollars, 127.4 times that of 1978, accounting for 35.8% of the global share.

The core of utilizing international resources has changed from "Introduction" of initial products, capital and technology to "going out".

From the "going out" process, we have experienced "product going out", "capacity going out", "capital going out" and "brand going out".

As of 2017, there were more than 1000 overseas investment enterprises in the textile industry, with an investment stock of US $8 billion 810 million and annual operating income exceeding US $10 billion.

With China's opening door wider and wider, the pace of the industry's going out is becoming more and more stable.

From "planned economy to market economy" to "planned market economy", private textile enterprises as the most dynamic, potential and creative important components of the market economy have become the backbone of building a strong textile country, playing an important role in promoting growth, expanding employment and enhancing vitality.

Private enterprises have always been the main force of steady export of China's textile and garment industry. In 2017, the textile and garment industry private enterprises exported 185 billion 947 million US dollars, accounting for 67.7%, an increase of 1.7 percentage points over the previous year.

State owned enterprises and foreign-funded enterprises accounted for 10.3% and 19.5% respectively, representing a decrease of 0.7 and 1.5 percentage points respectively over the previous year.

In the forty years of exploration, from respect for knowledge to innovation, the textile industry has made great progress in taking science and technology as the first productive force, aiming at the forefront of the world and deepening its independent innovation.

The overall manufacturing capacity of the textile industry chain has reached the international advanced level.

In 2016, the total labour productivity of textile enterprises above designated size was 791 thousand and 600 yuan / person, which was 44.5 times that of 1978.

Fiber materials technology is developing rapidly.

Carbon fiber, aramid fiber and other technologies have broken the monopoly of foreign countries.

The rapid progress of textile manufacturing technology has begun to change to the direction of intellectualization, greening and service.

Scenario economy, platform economy and shared economy are widely infiltrated, and new models and new services are emerging.

Industry management innovation and practice results are plentiful.

Innovation has become the first driving force for the development of the industry.

5, the pfer of ex gratia to the balance of Pratt & Whitney shows a change in the pattern of industry development.

The development of the industry has shown that the potential development of regional and industry will develop first, and the scientific guidance of regional coordinated development strategy and Rural Revitalization Strategy will show a process from point to surface and gradual progress.

With the deepening of reform and opening up, the first preference is starting to shift more to a win-win situation. The industry is shifting to the central and western regions, and the industrial development pattern is becoming more and more balanced.

On the one hand, the industrial cluster plays an increasingly important role in the prosperity of the county economy.

The development of ethnic and non heritage textile manufacturing industry has provided an important way for poverty alleviation in border areas and minority areas.

On the other hand, the textile industry has become an important entry to the rural labor force through the improvement of people's livelihood through services.

For example, it provides about 10000000 jobs and hundreds of billions of yuan cash income for rural migrant workers every year.

The industry uses about 9 million tons of natural fiber raw materials per year, which has made outstanding contributions to the development of agriculture and the development of farmers' income.

It can be seen that China's textile and garment industry has been adhering to its responsibilities and mission, and never forget its original intention, and is always on the grand goal of building a textile power.

That is to say, we should enhance the innovation power with material intelligence as the breakthrough, build a powerful country in science and technology, enhance consumption power based on fashion orientation, build brand power, enhance the responsibility of driving force by environment, build a strong power for sustainable development, enhance cohesion based on social favors and build a powerful country with talents.

Around the development goal of building a powerful country, we salute forty years of pformation and strive for the future value of industry.

In the new historical development period, "technology, fashion and green" is becoming a new label for China's textile and garment industry.

The innovation driven technology industry, the culture led fashion industry and the responsibility oriented green industry will make China's textile and garment industry shine more brilliance, and contribute to the world's attention to meet the new expectations of the people for a better life.

Based on the new era of new orientation, we need to strengthen the new advantages of development.

Returning to the theme of "the collaborative innovation and green development" of this China clothing convention, I want to focus on these two key words, together with everyone to solve the new proposition of future development.

One of the development proposition: collaborative innovation is 1+1. 2, which is the full overlap of development potential.

"Harmony, harmony and harmony.

The same will be done.

Potential energy (potential energy) is the energy stored in a system.

Collaborative innovation will maximize the value of detonation system potential energy.

Under the current industrial development environment, it is mainly reflected in:

With the trend of personalized and diversified consumption demand constantly strengthening, "small batch, multi category, light stock" has gradually become the pain point for many brands to solve.

On the whole, the strategic flexibility of supply chain includes the following changes in operational ideas:

2, fight against vagueness with pparency.

3, interactivity against confrontation;

4, lean production against extensive production;

5, small batch production against large-scale production;

The key points to enhance managerial intelligence are collaboration of supply chain, service of supply chain and visualization and intellectualization of supply chain.

For example, conditional enterprises can expand professional services such as collaborative R & D, crowdsourcing design and solutions to the upstream of the supply chain, extend value-added services such as warehousing and logistics, technology training and so on, and promote the pformation of manufacturing supply chain to industrial service supply chain.

At the same time, it promotes the application of perception technology in manufacturing key nodes of supply chain, promotes information sharing in whole chain, and realizes visualization of supply chain.

advance

Intelligent supply chain system, speed up the application of human-machine intelligent interaction, industrial robot, intelligent factory, intelligent logistics and other technologies and equipment, improve the ability of agile manufacturing.

It can be seen that the whole channel retailing under the cooperative line and online has become the standard of the retail mode of the apparel industry.

"All the time, everywhere, there is nothing."

The future retail scenario will subvert the traditional retail concept of space and time, and truly become a kind of existence around high consumption, high density, embedded and invisible.

Whether online or offline, the consumption value can be co motivated to become the essence of distinguishing superiority.

That is, who can effectively use smart factories and smart retailing to quickly and efficiently serve consumers, effectively shorten the "physical distance" with consumers, and effectively operate the "psychological distance" under the experience economy.

We can see that the trend of online brand and offline brand integration is common.

On the one hand, from apparel, e-commerce platform to cultural creation, entertainment and other formats brand, collective open the line of expansion.

For example, the pockets of the goblin, Yin man, Tmall international, NetEase koala, Dangdang, Xiaohong, YOHO!

On the other hand, many traditional clothing brands also get good results in online layout.

For example, the Semir electricity supplier, founded in 2012, has rapidly developed into a new growth point in Semir's apparel performance in just 5 years. In 2017, Semir's 5 billion annual sales volume and 800 million double 11 results made it the biggest black horse in China's apparel industry.

Technological innovation has become a necessary condition and infrastructure for driving "unbounded innovation".

Along with the change of life style, it is the "intelligence melting" and "wisdom ecology" of production mode.

Aesthetic expression has created the logic of existence of "value" and "connotation" in this era.

Technology realization aesthetics, aesthetic nourishment technology, together point to the abundant premium.

What is expected is that other art fields will also supply and coordinate the creative resources of the garment industry, which will bring the endless source of creativity to China's fashion industry.

Around the common parameters of "science, technology, fashion and green" in different industries, clothing brands need to constantly integrate resources across the border, carry out strategic product cooperation and integrate brand potential.

For example, the German luggage brand Rimowa, founded in 1937.

Until 2016, the brand had been a family business until it sold a 80% stake to LVMH Mo t Hennessy at a price of 640 million euros.

Rimowa's chief executive, Alexandre Arnault, is 26 years old. He is LVMH's chairman and chief executive, and is the son of Bernard Arnault, the richest person in Europe.

The brand first launched a new Logo and alphabet combination in January 2018, embracing the future and celebrating the past, adding latitude and longitude to its new identity.

The brand also embraced new technologies, and launched a smart tag that can connect to boarding passes with Lufthansa.

To reach the consumer's entire journey, Rimowa and Juice Served Here have launched two kinds of fruit juice in Losangeles flash store: "drink before flight" and "cure time difference".

And this year's Supreme and RIMOWA jointly launched the Topas series suitcase.

From the data point of view, the sale of official website has been sold out within one minute after the sale.

The sale of London and Paris in April 14th was stopped because of the large number and disorder. It was enlightened that the brand remolding under the new visual identity and the high frequency appearance of cross border strong alliance and fashion art became its value strategy.

The pressure of green development is, on the one hand, overdraft of the environment.

Juan is thinking of danger, and the living space of "sea, land and sky" is facing a severe test.

From the perspective of the oceans, global trends show that coastal waters continue to deteriorate due to pollution and eutrophication.

It is estimated that by 2050, the coastal eutrophication level of 20% of the large marine ecosystems will be deepened.

From the terrestrial perspective: from 1999 to 2013, 1/5 of the vegetation covered by the earth's surface showed a continuous downward trend in productivity, threatening the livelihood of more than 1 billion people.

From the perspective of air quality: the 2018 issue of the United Nations

"In 2016, more than half of the population will be exposed to air that is at least 2.5 times higher than the safety standard," he said.

The pressure of green development is on the other hand the smoke of trade war.

Egoism is altruistic.

The unbalanced interest pattern is causing the risk anxiety of Global trade.

It can be seen that China began to become the biggest victim of trade protectionism in the world from the Sino US textile trade war from 1979 to 1983, and the largest target country of trade remedy measures such as anti-dumping and countervailing measures all over the world has been in the past 30 years.

In 2018, the national defense strategy report of the United States Department of defense put forward for the first time that "strategic competition among nations, not terrorism, has become the primary concern of national security in the United States".

Predictably, trade wars will seriously erode international cooperation in the field of corporate social responsibility and sustainable development.

This will give future industry responsibility practice and bring unavoidable challenges to reality.

In the face of pressure, we should accelerate the realization of the three positive initiatives:

The traditional economy is a material one-way flow economy consisting of resources, products and pollution emissions.

The new industrial economy is a process of repeated circulation of resources from "resources, products, and renewable resources".

On the one hand, on the one hand, we should follow the principle of resource utilization reduction (Reduce), reuse the product (Reuse) principle, recycle the waste (Recycle) principle, and set up the new production concept.

On the other hand, we should advocate moderate consumption and consumption at the same time, at the same time, we should take into account the waste resources, establish the concept of circular production and consumption, and establish a new concept of consumption.

At present, China Textile Alliance is promoting the sustainable development of the industry, focusing on water management innovation, carbon management innovation, chemical management innovation and recycling management innovation.

Followed by responsibility retail.

Putting responsibility retail in a more open field of vision, in addition to the construction of environmental protection stores, inclusive retailing is also a new strategy of "people-oriented".

In April this year, NBA redesigned the flagship store in New York to make it more inclusive for those with sensory impairments.

The organization works with KultureCity, a non-profit organization, to help these consumers improve their store experience and provide them with sensory packs, equipped with noise reduction headphones, anti irritable toys and a iPad.

Kai Yun group launched a small program called "My eP&L (my environmental profit and loss statement") on WeChat, as a tool to measure environmental impact, to remind consumers of the environmental costs of their consumption, so that they can make moral choices.

Green development, responsibility management is a process of globalization from inside to outside.

At present, China's textile and clothing social responsibility management system CSC9000T overseas implementation plan has basically taken shape.

It is based on CNTAC and eight industry organizations such as Bangladesh, Kampuchea, Burma, Pakistan and Vietnam.

CSC9000T has become "sustainable Asia."

The initiator of the regional cooperation network (STAR) focuses on global responsibility management of overseas investment, capability upgrading and risk management.

It is worth mentioning that the China Africa Cooperation Forum, which ended in September this year, announced that it would set up a "China Alliance for non corporate social responsibility". As a member of the Preparatory Committee, China Textile Association is actively studying the establishment and operation of the alliance under the guidance of relevant departments.

Everybody

Colleagues of the community, "thousands of people with one heart, thousands of people."

If there are thousands of people, there is no one to use it.

This is a new era, which requires us to replace individual competitive thinking with new industrial ecological wisdom.

Let's work together to win the development. "Tiger with heart, sniff the rose", make a good clothes, a good man's life.

Thank you!