South Korea'S B2W2 Well-Known Children'S Wear Brand Again Threatened To Protect Rights

B2W2 is an internationally renowned South Korea.

Famous brand, with its unique beauty, lovely, leisure, handsome, personality and other characteristics, miraculously rapidly occupy the top of the international children's clothing industry.

The B2W2 products include children's wear, children's shoes, children's caps, scarves and other baby clothes. The design concept is not limited to choosing children's favorite patterns, but also emphasizes the difference of color contrast. The bright color difference and the novel design make children wearing B2W2 children's clothes more obvious in the crowd.

When children's clothing entered China, with its unique characteristics of loveliness, leisure and handsome, it quickly started a Korean wave in China, especially in the network platform (such as Taobao, Alibaba, Jingdong, etc.), and in the short term, mothers would be more interested in B2W2 children's wear.

Market miracle brings infringement

With the rapid upgrading of B2W2 children's brand awareness and the rapid expansion of network influence, B2W2 quickly surpassed many similar brands and grew up to be one of the leading brands of Korean children's clothing.

Its unique beauty, lovely, leisure, handsome, personality and other characteristics, favored by mothers and chasing, its rapid growth reflects the popularity of B2W2 in the baby products market.

With the rapid improvement of brand awareness, B2W2 will inevitably become the object of infringement.

Under the most rampant period of trademark infringement, according to incomplete statistics, the sales of children's clothing or related products on Taobao have more than 60% of the sales volume of children's clothing sold on B2W2.

It has a very negative impact on the brand development and market expansion of B2W2.

There are twists and turns in safeguarding rights.

Faced with such a serious phenomenon of brand infringement, B2W2 has always been on the road of difficult safeguarding rights.

In recent years, B2W2 has made tort claims against dozens of children's clothing manufacturers producing B2W2 infringing trademarks in Shandong, Fujian, Guangdong, Liaoning, Zhejiang, Hubei and Jiangsu, and has achieved remarkable market results.

Escort the registered trademark

B2W2 trademark was submitted to the China Trademark Office for registration applications many years ago, and approved for registration in the twenty-fifth categories of International Classification: clothing, shoes, hat, socks, gloves and so on.

The registration and approval of B2W2 trademark has brought more powerful legal weapons to its independent rights protection.

Raise the brand rights protection storm

On the basis of the trademark registration, B2W2 has increased investigation, complaints and lawsuits on trademark infringement in the market, and has gradually said "NO" through trademark infringement, such as industrial and commercial complaints, court litigation, Taobao rights protection platform, and so on.

Over the years, B2W2 has carried out a series of multi-channel rights protection and achieved very good rights protection effect.

"For infringement cases, we will never tolerate it. We must take legal weapons to protect our interests from being infringed, and wake up many enterprises' awareness of the protection of independent property rights."

B2W2 brand operation center responsible for the rights protection action has been interpreted.

Appeal for rights protection assistance

After years of experience in safeguarding rights, the B2W2 Center for human rights believes that government and industry organizations such as Taobao need to further standardize the market order, and establish a complete and convenient brand rights protection mechanism as soon as possible, simplify the procedures of brand rights protection and reduce the cost of brand rights, so as to create a favorable development environment for brand development.