Changde Textile Machinery: Deep Tillage Warp Knitting Machine Area

The Changde textile machinery factory was established in 1966, and the overall production and operation assets of the textile machinery factory were set up in January 2002.

In the same year, Changde Textile Machinery Co., Ltd. merged into 4 months.

。

In October 2003, it was converted into a Sino foreign joint venture (Jingwei shares accounted for 70%, Hongkong Huaming company accounted for 25%, and Changde Textile Machinery Factory accounted for 5%).

In 2007, 12 months, the cradle branch was separated from the company and registered.

There are three enterprises in Changde area, Changde textile machinery plant, Changde Textile Machinery Co., Ltd. and Changde Jingwei cradle Technology Co., Ltd. for many years, Changde textile machinery has firmly established the position of domestic warp knitting machine in China market, and actively expanded overseas markets. The trademark of Changde textile machinery and giant eagle has been recognized by many users at home and abroad.

Concentrate on building brand

Since its establishment in 1966, Changde textile machinery has been focusing on building enterprise brand and product brand.

In the 80s of last century, GE303 and GE271 made good reputation in the market. After entering the market economy, Changde textile machinery adjusted the strategy for the development trend of warp knitting industry in a timely manner. Under the strategic support of China Textile Machinery Group, the world's advanced KS KS series warp knitting machine was introduced from Germany. After 10 years of absorption and digestion, we promptly launched the KS, KSA, KSB, E2528 and E2528A series warp knitting machines produced by Changde textile machinery, and firmly established the position of domestic warp knitting machines in the Chinese market, and actively expanded overseas markets. The trademarks of "Changde textile machinery" and "giant Hawk" have been recognized by many users at home and abroad.

It is undeniable that during the process of building the brand of Changde textile machinery, it encountered difficulties such as market downturn, foreign brand suppression, and limited development and promotion. However, enterprises never flinch from it. All previous executives have poured a lot of effort into product development and brand promotion.

To sum up, Changde textile machinery has a long history, a high reputation at home and abroad, a marketing and service team with rich experience, strong technological development ability, fast reaction speed, close to the market, and establishment of marketing and service bases; E2528/3A products have a good market reaction.

In terms of development concept, enterprises adhere to innovative products, seize market share, reduce capacity, reduce production scale, reduce redundant staff, and lean workers' ranks; discs stock and dispose of surplus assets; adjust structure and reform organizational mode.

After entering the 21 century, enterprises continue to develop products from the depth and breadth with new technologies, continuously improve their product quality, work hard in product serialization, diversification, intellectualization and networking, and promote products and brands through the combination of practical effects, exhibitions and various media publicity.

Focus on domestic and foreign markets

Changde textile machinery has always adhered to the idea of "serving the heart and creating value for customers". It always pays attention to the needs of customers and develops the source of products. Some of them come from the market and from customers.

One of the important tasks of an enterprise marketing team is to listen to the needs of customers. Its R & D team collects information 1/4 times a year, collects information with customers, understands customers' demand for warp knitting machines, and understands the market effect of new products.

For the warp knitting machine products with good trial effect, enterprises will organize special product promotion sessions and publicize and guide them in the main market. Now the best selling E2528/3A warp knitting machine is born and grown up under this effect.

Therefore, in 2018, the warp knitting machine market demand was hot, the order was full, the production was busy, and the company's production line worked overtime, still unable to meet customer demand.

In addition, Changde textile machinery has always attached importance to the development of overseas market of warp knitting machines. Over the past few years, export sales accounted for 10%-20% of the company's sales revenue. In order to further expand the international market, the company focused on ensuring the smooth implementation of export orders, ensuring the satisfaction of customers with each warp knitting machine. It is understood that so far this year, enterprises have completed the annual export mission plan.

Looking at the development of world economy,

Gradually pferring to developing countries is a trend, which is determined by the manufacturing cost of human resources. Every textile related enterprise must have an international perspective.

Overall, China will continue to occupy an absolute position in the warp knitted fabric market in the coming period, but competition in the market will be relatively fierce. With the complex and changeable international trade situation, tariff barriers will inevitably have an impact on the export of domestic textiles.

Opening up overseas markets and defining the blue ocean strategy is imperative for Changde textile machinery.

Building the first brand of warp knitting machine

With the improvement of the quality requirements of textile products and the reduction of wage sources, the textile industry will further enhance the quality and efficiency of textile machinery equipment. This trend will push the intelligent development of the textile machinery industry.

The goal of Changde textile machinery development in recent years is to improve production efficiency and product quality, thereby reducing the production cost of customers. We focus on solving the cost and profit margins of customers from the aspects of width broadening, speed improvement, automatic detection and network data management, etc. the hot sales situation in recent two years proves that the direction of enterprises is correct.

It should be noted that most of the enterprises in China are encountering two short boards of shortage of talent resources and backward basic materials. Changde textile machinery is also looking for solutions for these problems.

Specifically, on the one hand, Changde textile machinery and domestic professional universities take the path of joint development of "production, study and research". On the other hand, internal incentive measures are introduced to encourage and train technological forces to continuously invest in the sustained, healthy and stable development of enterprises.

It is believed that enterprises with a vision of development will face difficulties and overcome difficulties, so that the technical level of textile machinery industry at home and abroad will eventually remain at the same level.

2018 China International Textile Machinery Exhibition and ITMA Asia exhibition will be held soon. Changde textile machinery has made plans since last year.

This year

Changde textile machinery will launch two new brands.

The E2528/3A-268 warp knitting machine will be the world's first wide warp knitting machine, which will revolutionize the production efficiency of enterprises.

The E2528/4A-186EL warp knitting machine will show the customers the wonderful combination of four combed fabrics in flower pattern change and speed.

Technology green fashion will become the label of textile development in the future. This is also the mainstream of today's social development. The series warp knitting machine products of Changde textile machinery are in line with this feature.

In the future, enterprises will continue to keep up with this main line, improve the efficiency of equipment production, reduce the energy consumption per unit of fabric products and reduce the defective fabric products on the basis of enhancing the intellectualization and networking of equipment.

Changde textile machinery will continue to carry the domestic market.

The leading banner is to build first-class textile machinery enterprises, establish the first brand of warp knitting machine, and ensure warp knitting machine products.

The main body position is to grasp the company's three carriages, that is, products, markets, production, market orientation, products as the leader and production as the guarantee, so as to contribute to the social development of science, technology, green and fashion.