WORLD OF WORDS Unlocks The Tide With Attitude.
A street fashion trendy card that puts Style on the body, writes Chao Chi on the face, and personalities and attitudes in spirit. WORLD OF WORDS was founded by Chao dad designer Mars Chan. Designers are not integrated into any children's clothing elements. Instead, they combine the trend of adult fashion with the current trend to create "mini" tide cards for children between the age of 2 and 14.
The designer is inspired by his son Ray who works with him often. Ray likes to play in his father's workroom, and the designers couple give him a lot of space and support him to play his mind and show his talent. Even dressing, let Ray choose for themselves. Designer Mars said: "children's world is not only innocence, they have their own ideas, their attitudes. They can see fashion and style, and each of them should have their own Style.
WORLD OF WORDS's brand characteristics to map children to adhere to their own, adhere to the dream, create bravely. The brand weakens the gender characteristics, does not emphasize the handsome and sweet, returns to the connotation with the neutral design style, has created more yuan new value label.
The black and white gray tone, the cool style, the personal character words and letters and geometric patterns, fully expressed the designer's encouragement of children not to yield to others' standards, and insist on their own style of brand proposition.
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