" Video + Fashion " Shaping The Industry'S New Way Of Playing A Fashion Storm.

In 2018, although the growth rate of the video platform has slowed down, as the original live platform, more and more people are eyeing the business mode of "video +".

Such forms as "video + business", "video + Knowledge Q & a" and "video + Recruitment" are emerging.

In the increasingly stringent supervision of video, the latecomers seem to have found a new entry. The core of the video industry is to develop the layout of the video field and seize high-quality resources. In the future, it is going to be a video plus era. What is called video + video? It can add all industries and industries.

With the progress of the industry, more users begin to attach importance to the beauty and fashion sense of the video. Therefore, the improvement and iteration of the content ability are more and more valued by practitioners.

APP as a video platform, combined with the SHANG1 BY SHANG YI brand, with a unique fashion concept and professional video editing mode open video + fashion.

A few days ago, APP and SHANG1 BY SHANG YI crossed the 2018 fashion week in Beijing to open up a cross border and strategic cooperation of "video + fashion".

In this cooperation, APP has made a fashion trip in the form of comprehensive video, sweeping the fashion storm into the whole fashion circle and Internet circle, and "giving Chinese brand an opportunity to grasp the fashion discourse power" in the form of video.

The event has invited famous fashion designers, supermodels, and famous KOL and stars in the cultural, art, video and media fields. Through the fashion design concept and interaction, the short video and fashion have been integrated together to achieve the dance of "seeing" and "still". It has created an unparalleled fashion show feast in the video world. This video plus fashion has also promoted the content of APP in the mobile video industry.

As we all know, video itself is a trend, and fashion industry is also adapting to this trend.

Video advertising has always been an effective tool for major fashion businesses, but now the fashion industry is no longer limited to video ads. It uses a variety of small videos to record fashion week shows, making videos of the filming scenes, or making small video clips, which will have different effects and feelings, and also get more traffic and spread more fashionable information through video.

The video clip of APP is powerful. Its filming function includes real-time filter, multi lens editing, sticker animation and many kinds of picture functions. There are not many technical operations, all of which are the simplest operation and the most intuitive way to enhance the texture of video.

The clarity of the video captured by APP can greatly enhance the feeling and sense of experience of the whole video. It is a fashionable fashion full of texture.

APP is not only a video capture tool, but also a platform to explore the development trend of the industry and create a high-quality video ecosystem that can meet users' needs in an all-round way.

No matter what form the video industry relies on, it is still a rule that the content is king. Therefore, in the field of video, the quality of content will be a long-term trend.