Little Miss Matched Does Not Sell Pairs Of Socks. They Have Opened More Than 600 Stores In Two Years.

The founder is a team of 4 good friends, led by Eriel Akstu, the only female member of the team. The other three members are Jason Dos, Jonah Stowe and Leslie Jonathan.

In a short span of two years,

It has more than 600 stores, and the value of its assets is US $100 million.

Everyone has had doubts. Where did the lost socks go? To solve this problem, to solve the problem more accurately, it should be for fun. 4 young people in the United States specialize in selling pairs of socks that are not matched, with styles and colors at random, as long as they are not a pair.

To ensure that each sock is "independent",

They are sold in odd package (odd number bundled sale), three or seven sets.

The company named "Little Miss Matched" is the name of a cartoon girl, meaning "matching girl".

From then on, "Little Miss Matched" has become a way of life in the minds of people: break the bar, do not follow the rules, each beautiful eyebrow can customize

Rule.

The sales target of "Little Miss Matched" is 8~12 year old girl, who is the main force who often throws socks.

Selling mashup socks is just like some kind of practical joke. In order to satisfy the sense of humor when people buy socks, they decide to use bright bright colors to cater for the young girls' aesthetic tastes.

"Little Miss Matched" each sock is designed with a classical pattern, polka dots, stripes, heart shapes, flowers or waves. There are 4 series: "traditional series", "amazing series", "avant-garde series" and "humor series".

A set of 134 socks can produce 8911 kinds of collocation.

After coming out, they not only became popular with American girls, but also welcomed by women of all ages. Some grandmothers bought socks for their granddaughters, but later bought them for themselves.

Moreover, they found that the largest stockings on children's shelves were soon sold out, "because all women have a" girl complex "and they want to be a little girl again, especially with their daughters and granddaughters.

The innovative operation of "Little Miss Matched" has allocated itself to a piece of fat pork in the socks Market of 6 billion dollars a year.

From 2003 to November 2005, they have successfully sold 600 thousand socks, and have more than 600 stores in the United States. The assets of the company are worth 100 million US dollars.

At present, the company is no longer satisfied with being a teenager market.

They have started selling mismatched socks for different ages, from boys, babies to mature women, even adult men, and even have gone further from stocking single products to books.

Bedclothes, pajamas and other clothing and accessories.