Canada Goose Enters Tmall For A Week To Absorb Powder 12 Thousand. Two Entity Stores Will Open.

Recently, Canada's luxury feather down brand Canada Goose Canada goose officially entered Tmall, taking the first step in expanding the Chinese market.

In fact, on-line. Tmall channel It is the established step of the "Greater China expansion plan" formulated by the brand this year. In June of this year, Canada Goose announced its cooperation with Alibaba group, set up an office in Shanghai this autumn, and opened two entities shops in Beijing and Hongkong. In terms of online business, Canada Goose will enter. Alibaba group Tmall.

The official flagship store of Canada Goose was formally launched in September 12th. The products include men, women and children, including down garments, and Goose. Accessories, knitwear And other categories, the product price is between 1100-10900 yuan. According to the observation of win business network, as of press release, Canada Goose Tmall store has accumulated 12 thousand fans in almost a week. The largest sales volume is a Expedition Parker coat, with only 29 orders.

In this way, the world-renowned Canada Goose has come to China by way of electricity supplier, and the popularity seems to be unpopular. This may be related to the price difference. The price of Canada Goose Tmall store has a larger price gap with the channels such as purchasing agents, official website, and global electricity suppliers.

In China Luxury down market Canada Goose will directly face the rival from France, which can be Moncler. According to Moncler official WeChat, at present, Moncler has more than 40 boutiques in China, which are distributed in key cities such as Hongkong, Macao, Taiwan, Shenzhen, Shanghai, Changsha, Wuhan, Chongqing, Wuhan, Nanjing and so on.

Canada Goose has great potential. Chinese Market It is not only to crack down on purchasing agents and "Shanzhai", but also an important step to expand the world. In addition to the online Tmall, Canada Goose Chinese first two entity stores are also in the preparation, will be opened in Sanlitun, Beijing, Hongkong, Hongkong, IFC. It is reported that stores will continue the brand's consistent visual elements, and will set up a high-tech sense of cold space to enhance the shopping experience.

Canada Goose was founded in Toronto in 1957. It has been extensively cultivated in Canada for decades, becoming a local brand. Until 2010, Canada Goose began selling in the international market through retailer channels. In 2013, an e-commerce website was launched to start direct selling business. In 2016, the first direct line store was officially opened. At present, Canada Goose stores have been located in Toronto, New York, London, Boston, Calgary, Chicago, Tokyo and other places. There are 5 stores to be opened, including 2 in China, and the remaining 3 are located in Vancouver, Summer Hill and Montreal.

It is worth noting that due to the accelerated expansion of the brand and increased management costs, Canada Goose lost a net loss of 18 million 700 thousand Canadian dollars in the first quarter of 30 as of June, up 54.5% compared to the same period last year.