Ellie: Take Advantage Of Northern Clothing'S Intelligence And Help Fashion Industry Rise In Xiong An New District

Sponsored by the association and Xinhua net, the third Baiyangdian international dress culture festival, hosted by the Rongcheng County People's government and Rongcheng County clothing trade association, was opened in Rongcheng County, Xiong Anxin District, Hebei. This cultural festival takes the theme of "happy life, fashion and safety" as the theme, and takes design creativity as the main line. It takes cultural integration and inheritance and innovation as the foundation. It has injected powerful kinetic energy into the development of intellectualization, greening and branding for Xiong an new textile and garment industry. As one of the organizers of the event, Ellie, deputy secretary of Beijing Institute Of Fashion Technology Party committee, has accepted an interview with our correspondents, giving an introduction to the current cultural festival and the responsibility and responsibility of the North dress in helping fashion industry rise in Xiong an new district. In September 15th, guided by the Xiong an New Area Administrative Committee and the China Textile Industry Federation, Beijing Institute Of Fashion Technology and Chinese fashion designers.

Reporter: what are the highlights of this international clothing culture festival in Baiyangdian? Can you give us a brief introduction?

Ellie:

After the introduction of the outline of the Xiong Anxin District of Hebei, the Ministry of foreign affairs of China launched the global recommendation on the theme of "the new era of China: Xiong Anjie to explore the future city of human development".

The first large-scale cultural event organized has played a positive role in displaying Xiong's regional characteristic culture, promoting industrial pformation and innovation, reflecting the quality of Xiong an and creating the fashion image of Xiong an.

This cultural festival takes design as the main line. It takes cultural integration, inheritance and innovation as the foundation, and promotes the pformation and upgrading of the garment industry as a goal. It fully converts the global fashion resources, focuses on annotating the beautiful future of Xiong an, and actively advocates the high quality of life style, so as to meet the new hope and new expectation of the masses in the new district for happy life.

This cultural festival takes the theme of "happy life, fashion and safety" as the theme. It consists of sixteen activities, namely, "theory, exhibition, show, theme activity and series activities". It is rich in content and highlights in five aspects. It embodies six characteristics: design guidance, cultural inheritance, industry focus, resource convergence, industrial pformation, and interpretation of happy life.

The Cultural Festival stands at a new historical starting point and industrial turning point, guided by high-end design, and a high standard definition of Xiong an fashion.

The opening ceremony and the Golden Summit show invited the designer of the highest honor of Chinese fashion design, the Golden Summit Award, to hold a joint exhibition to unveil the spiritual feast of the cultural festival with the highest level of innovation.

Lay the foundation for heights.

The unveiling of Xiong an modern fashion customization center and fashion original design center will bring new possibilities to the Xiong an fashion image. It will add a lot of color to highlight the design lead, help traditional industries to innovate and enhance the added value.

It is the right meaning of cultural festival to carry forward the Chinese style, guard the root of culture and inherit the beauty of intangible heritage.

An example of the splendid China Fashion Xiong an ceremony and the award presentation ceremony is selected to show the good prospects of revitalizing traditional crafts and forging craftsmen's spirit.

The academic forum of Xiong an traditional craft revitalization opens a dialogue on the protection and inheritance of intangible cultural heritage, especially the integration of the new district's "remembering the nostalgia" action, mining the memory of intangible heritage, and advocating and carrying forward the ingenuity quality of the new era through the organic interweaving of inheritance and innovation.

The design of the student clothing (school uniform) design competition in Xiong an new district has fully demonstrated the theme of "the quality of culture and the safety of the world". Relying on the unique carrier and landscape of school uniforms, we have implanted the Xiong an gene and the Xiong an quality for every young student's growth, and cultivated the connotation and value of the new education culture.

This cultural festival focuses on

The cross boundary and integration innovation with the technology industry is based on green environmental protection, highlighting the trend of technology intelligence and leading the future beautiful and good way of life.

The fashion technology exhibition aims to provide technology with fashion and temperature, focusing on new achievements and new trends of technological innovation in the industry. It covers all new industrial chain technologies such as functional materials, innovative design, intelligent manufacturing and Internet marketing, and creates a global fashion technology carnival.

The Xiong an fashion summit invited the industry elite to join in Xiong an, and fully focused on the core idea of Hebei Xiong an new district planning outline, to explore new opportunities for the pformation of traditional industries in the new era, and to inject new ideas into Xiong's fashion construction.

Resource convergence.

Through the Cultural Festival platform, we should integrate the mainstream fashion resources at home and abroad, realize the multi-level and multi-dimensional integration and integration of the whole industry chain, and explore the construction of the organic ecological chain of the new fashion industry, industry and Commerce in the new district.

The fashion Xiong an awards are rooted in the cultural confidence of Xiong an, and continue to create the authoritative list of "fashion Xiong an". The three awards include Tian Gong, lotus and nuggets, empowering outstanding talents in the field of fashion design, communication and marketing in the year, mining and promoting cutting-edge fashion forces, and gathering high-quality innovative resources.

The modern fashion custom International Forum and fashion custom theme show specially invite high-end fashion at home and abroad.

Based on the deep foundation of local industry, representatives actively cultivate high value-added creation potential and provide a new perspective for the development of customized industries in the new district.

The 10 Chinese and foreign enterprises in the male and junior high school students' uniforms (school uniform) design invitational tournament are all the leaders of the uniform industry. For the first time, they are gathered in Xiong an, and more than 200 entries are actively integrated into the core development concept of green, intelligence and innovation in the new area.

Industrial pformation.

This cultural festival focuses on promoting the brand development potential of local enterprises, and vigorously fostering the promotion of independent brand and regional brand sharing, and relying on the opportunities and opportunities to boost the confidence and determination of pformation and innovation in traditional industries.

Relying on the group's participation in the "fashion Shenzhen Exhibition" mature experience, the fashion brand exhibition brings together local famous brands and original brands with the advantage of new media dissemination, invites the representatives of the business enterprises to visit and docking, fully promote the industrial characteristics, and actively cultivate the terminal market.

The Xiong New District fashion brand joint show, with the help of "originality + quality", focuses on the advantages of the local garment industry cluster in Xiong an New District, and develops an exchange platform for industrial pformation and innovation from all angles and angles, and promotes sustainable design innovation and marketing strategy.

The theme show of fashion movement is co organized by original designers and local leading enterprises, filling the concept of fashionable healthy movement, and injecting new vitality into the upgrading of consumption and the improvement of the quality of life for all.

This cultural festival advocates a high quality lifestyle, actively creating a dynamic and innovative atmosphere, encouraging people to participate in the whole city, sharing the happy life and interpreting the future direction.

The Xiong New District primary and middle school students' school uniform model selection contest mainly promotes youth youthful dream and Xiong An Bang. It fully displays the youth's mental outlook of the New District, and builds an interactive platform for students to show themselves, and enhances their sense of self identity and belonging.

The first Beijing, Tianjin and Hebei University Students' creative market invites dozens of universities in Beijing, Tianjin and Hebei to actively integrate into the Xiong an innovation stage, aiming at conveying creative ideas and actively presenting the spirit of innovation and youth in Beijing, Tianjin and Hebei.

This year's Cultural Festival is more diversified than last year. It has drawn a fine blueprint for the development of Xiong an culture from its height, breadth and depth.

This cultural festival comprehensively uses VR, panorama, interactive live broadcast and other high-tech means to describe the cultural story of Xiong an new district more vivid and vivid.

Reporter: what kind of resources will Beijing Institute Of Fashion Technology play in the fashion development of Xiong an new district?

Ellie: Beijing Institute Of Fashion Technology is an internationally famous fashion college. It plays a positive role in promoting the textile and garment industry and fashion industry. We hope to give full play to the advantages of northern dress, and open a new era of fashion culture city construction in Rongcheng by holding the clothing culture festival. This will make fashion base more deeply implanted into Xiong an, thus promoting the pformation and upgrading of the textile and garment industry.

We also hope to publicize the local cultural life through this activity, so that we can pay attention to the development of Xiong an, especially the development of Xiong an fashion industry.

As a fashion college, Beijing Institute Of Fashion Technology hopes to play an active role in the fashion industry of Xiong an new district. We have established a fashion education center and teaching practice base in Xiong an new area, which will play an active role in the training of fashion talents, fashion industry, fashion culture and Fashion Technology production in Xiong an new area.

In addition, the northern clothing will help Rongcheng's garment industry develop with high quality, from garment manufacturing to fashion industry, from customization center to design center, from consumption to leisure to R & D.

In addition to the existing resources, schools are continuing to train and produce talents and contribute to the development of Rongcheng's industry.

Reporter: can you recall how Beijing Institute Of Fashion Technology has cooperated with Rongcheng? What kind of docking will there be in the future?

Ellie: Rongcheng county is the traditional clothing industry base in China. It is the largest textile and clothing city in the north, and has a good textile and garment industrial cluster.

After the establishment of Xiong an new area, these industries are also facing major opportunities for pformation and upgrading.

Since 2015, the Rongcheng County People's government has been working closely with Beijing Institute Of Fashion Technology to jointly organize the two dress culture festival. It has established the "Baiyangdian garment culture and creative center of Beijing Institute Of Fashion Technology", the "pformation base for the research center of the students' clothing (school uniform) at Beijing Institute Of Fashion Technology," the "Beijing Institute Of Fashion Technology Rongcheng Fashion Industrial Park", and the "off campus practice base of the school of clothing art and Engineering". The establishment of these bases and institutions has brought talents and technology to Rongcheng, and has also trained a large number of industrial innovative talents, playing a catalytic role in the pformation and upgrading of the fast growing garment industry.

Beijing Institute Of Fashion Technology will take part in the new product development, design, high technology and remote clothing fitting and big data calculation of Rongcheng garment enterprises, and carry out a series of technical training for the middle level and the responsible person of the enterprise.

In terms of brand building, the Institute guides enterprises to build their own brand image, promote brand culture, and promote the development of industry by brand.

Reporter: what are your expectations for this fashion culture festival?

Ellie: I hope that through fashion culture festival, the fashion gene can be further implanted into the Xiong new area to promote the pformation of local textile and garment enterprises to fashion industry and creative industry.

At the same time, we hope that through this event, more domestic and international fashion industry stakeholders will be involved in the development of Xiong an, especially the development of fashion industry.

Beijing Institute Of Fashion Technology will give full play to the advantages of talents and intelligence and gather all kinds of technical forces to make greater contributions to strengthening the construction of Xiong an culture and speeding up the pformation and upgrading of the garment industry.

I am full of expectation for the construction of a modern and livable cosmopolitan city.