Interview With Zhang Xiaodong, Director Of Display

The most complete information about brand pfer is from shop vision. In the short span of two years, German card can be miraculously developed. It is inseparable from the contribution of store display. Fresh and natural display placement, no matter the size of the space, is an impressive experience for customers of "size".

This network reporter interviewed the director of display in German card 2019 spring and summer new product ordering day.

Madam, discuss with her the highlights of the German card display.

Q: we found that the display settings of each case are different. Can you talk with us about the purpose of this?

A: because every layout like our exhibition hall is divided according to the size of the category, like every one of our windows, because it has its band, its color in the band and its whole Bush are different, so every window display method is different. Like our shop, its every wave band's goods go up, its display is different from one wave to the two wave, its display and collocation will also be different. The matching of the whole jewelry will also be different.

Q: is this setting for the convenience of dealers?

A: Yes, all of our display shops can be copied down, according to this match, jewelry display, clothing matching, according to this way to copy, but to our terminal shop, because the shop size is different, so each shop's tonality is like, but the shop display method may be every shop is different.

Q: can you tell us about the display style of German card?

A: the color of German card is the original ecological color. The decoration of the whole shop is also slightly different from tonality and color style.

According to our own whole way, the method is completely different, we are very casual, according to this color, to match, the entire layout is large or small shops, each shop's display method is different, its color is different, each group of story is different, so each group will display in different ways, the whole market will be differentiated development.

Q: what do you think of the rapid development of German card and what is the next development plan?

A: we work together to create the whole market together. The development of the 1500 stores is indeed a miracle.

Every period of our order, each phase of development, we follow the trend, add new elements, and constantly enrich product design.

Now, we are building second brands of Rui brand. The Rui brand is totally different from our German brand. The Rui brand is dominated by Jane tide, the color is dominated by black and white ash, Wanshun dress and two brands of Qi and Ze. When four brands come out, we will create a three thousand square leisure hall.

Comfort, nature, art...

Just as the German brand products give people a sense of general, with natural and exquisite display techniques, the products, furnishings and shops are integrated to form the most harmonious visual effect.

(Aman Chang, Tian Xueli)