Bestselling The World'S 72 Country Bosideng Leads The Pformation Of "Textile And Clothing Province"

In September 7th, the twentieth Jiangsu International Fashion Festival was held at the Nanjing International Expo Center.

Kicked off the curtain at home and abroad

Including the down jacket, men's wear, women's clothing, home textiles and other categories of brands have appeared.

It is reported that this Jiangsu international clothing festival is from

We invite the most influential and well-known Chinese clothing brands from Jiangsu to promote industrial innovation and development.

Focus on down jacket

Selling well

Bosideng, the country's leading brand in the down garment industry, is stunning, presenting new brands, products and terminal images at the scene, which has attracted guests, media and spectators.

As early as May this year, Bosideng has been the only invited down jacket brand.

In August, it went deep into Canada and became the only invited down clothing brand to attend the Canadian International Fashion Show.

Now, on the 20 birthday of the fashion festival, Bosideng has returned to Jiangsu as the "China famous brand" from Jiangsu to the 72 global countries. It is the epitome of the rapid development of the textile and garment industry in the 20 years and the support and affirmation of the festival.

Bosideng has always been an important driving force in leading the development of Jiangsu's textile and garment industry.

Bosideng, who focused on down jacket for 42 years, occupied half of the down market before the advent of consumer upgrading.

Entering the market in 1995, it took the lead in the first market share. In 1998, it successfully boarded the Mount Everest to challenge the north and south poles, and went public in 2007.

Bosideng is now selling 72 countries, including the United States, France and Italy, and has won over 200 million people worldwide.

In the past 42 years, Bosideng has been studying the extreme of down garment technology and striving to create the perfect clothing products for consumers.

As the down jacket of the cold clothing, its thermal performance is the most important, so Bosideng pays great attention to materials and production process.

As we all know, the most closely related two indicators of the thermal insulation of down clothing are the amount of fluffy and fluffy. Bosideng chooses the 5A class feather extravagant luxury of super luxury goods, and its fluffiness can reach 800+, and its cashmere content is as high as 90%, which is higher than the national standard and is extremely warm.

In the manufacturing process, Bosideng used German velvet, mercerized wool and patented sewing technology, as well as bilayer high density microfiber liner to solve the problem of down wear.

Not only that, Bosideng product testing is also very strict, every down garment has at least 62 craft divisions, more than 150 production processes, but also through extreme cold, friction, boiling water three extreme tests.

All of this is to create a more eiderdown clothing experience.

As the flag bearer of the down jacket revolution, Bosideng is professional and fruitful in creating products.

Over the past 42 years, the first National Laboratory in the construction industry of Bosideng and 177 patents have been obtained. It has participated in the drafting and revision work of 5 international standards, 9 national standards and 4 industrial standards, and has formulated 218 technical standards for various enterprises.

Bosideng can be regarded as the surmounting of China's down jacket industry standard. For example, as early as 1995, it has taken the lead to increase the cashmere content to 90%. In addition, Bosideng took the lead in integrating high-tech into the manufacture of down garments and developed the "ecological bacteriostatic velvet", which is also the leading role of this industry benchmark and established Jiangsu.

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Over the past few years, consumer demand for fashion and personalization has been expanding, and they are no longer limited to the product itself. Mainstream consumers value the value proposition of clothing and the added value of the times.

In the face of the new generation of consumers, Jiangsu's textile and garment industry is also facing more new challenges and problems.

Under the new situation, the brand led by Bosideng strives to innovate, keep pace with the trend of the times, continue to promote brand remolding, optimize the channel structure, develop new products, multidimensional meet the needs of mainstream consumers, and promote the pformation of Jiangsu's fashion province.

In March 2018, Bosideng launched the brand competition strategy and upgraded it from brand positioning, product strategy and channel layout. Bosideng focused on reshaping the brand, promoting the upgrading of product quality and design, integrating global resources, enhancing brand status and value.

In order to make the competitive strategy better, Bosideng has launched brand new logo, upgraded terminal store image and released a new series of products, and has become the brand of "the only national brand plan selected in the clothing industry". All these indicate that Bosideng is rebuilding its brand positioning, launching again under the guidance of the new strategy, and also leading the industry forward and upgrading.

In today's new starting point of national industrial development, Bosideng is also consistent with the pace of policy and closely follows the national "going global" strategy.

Bosideng has always been an outstanding representative of Chinese brands in the world. As early as 1995, Bosideng won the gold medal of the New York Expo and the gold medal of St Petersburg Expo in Russia. In 1999, it became the first Chinese fashion brand to enter the Swiss market. After that, Bosideng went to Italy, the fashion capital, and appeared in Milan World Expo.

It can be said that Bosideng is one of the leading brands of Chinese brands to go abroad.

In April this year, Bosideng joined Alibaba to visit Australia, and entered the Australian market with the image of world famous brand. It also showed the international influence and brand value of Bosideng.

Bosideng has created a unique way of development in the international market with its brand achievements, market achievements and industry status. It has made a demonstration and example for Jiangsu and even the national clothing brand and garment enterprises.

Today, Bosideng is actively upgrading its global layout, and is committed to becoming a Chinese business card with both quality and charm.

We have every reason to believe that with the excellent brand like Bosideng, the Chinese garment industry will continue to open up new markets, realize new take-off and create new resplendence.