The New York Time Square And The Young People Grow Together To The Sun.

If we say the gazelle is a homemade

The leaders in China probably won't be questioned.

As an old brand, the road to revival is quite successful.

The way to expand the brand of the hundred antelope is against tradition, and directly to the younger generation of consumers in China. In recent years, the gazelle has been trying to communicate with young people in different ways and close the distance with young people.

Step one: Ghost animal video with big holes in the brain

In 2016, "1931", a long picture advertisement, which exploded in the end, detonated billions of scale brushes, and the ghost animal video "four beauty unhappiness" opened up in the brain hole.

By constantly giving young consumers a sense of freshness, the hundred antelope captured a large number of fans and detonated online traffic time and again.

The second step: cross-border cooperation, joint two popular IP

In 2017, the beeches were released by micro-blog, a well-known Chinese Maggie in the two dimension. According to official Bo, a micro-blog announced that it would join hands with Luo Tian Yi to launch the products of the beeches.

The gift box is the main form, which is lovely and fashionable, and the limited money is the first in Tmall.

At the moment when China's ACG potential is beginning to break out, the two cross boundary tour will also be more appealing.

The third step is to create a favorite blogger and interact with young people.

In order to make a difference with the young people, the hundred antelope has created a micro-blog called "because the sparrow is listening". It's called "sparrow thinking". It's also called "a bird". It will share some interesting things about life, or sell together with the big blue V.

The fourth step: "male color economy" invites small meat endorsement.

In 2018, the exploding fire of the idol development program allowed the gazelle to see the powerful influence and carrying ability of the little meat. Under careful consideration, the selection of the four sons of the male League Kun Yin, ONER, was close to the brand image.

Facts have proved that the beech is a step in the right direction. In June 1st, the famous beech's famous pet blogger released a new brand spokesperson for micro-blog, because the sparrow is listening to the beatling culture. It's also called a bird. It will share some interesting things about life. In the short hours released by Guan Xuan, the number of forwarding will reach about 800000. The number of comments is more than 30 thousand, and the number of points is over 10 thousand. That is, starting from this micro-blog, the concern aroused by micro-blog on the micro-blog began to increase exponentially.

In August, the ONER invited the four child of Kun Yin as the guardian of the dream, creating a dream season for the X. The total number of 8 million 774 thousand people participated in the short week (from August 1st to 7th), and the users uploaded more than 2000 videos, with 211 thousand points.

Amazing results!

In August 24th, the ONER joined the four sons of Kun Yin on the New York Times Square, and attracted a large number of young consumers to fight CALL for the ONER and the four sons of Kun Yin.

This year is the eighty-seventh anniversary of the birth of the hundred antelope. The proceus has made a big step on the road of youth. The future will hope to grow together with young people to the sun.