Domestic Women'S Wear, The First International Delisting Industry, The Fastest Privatization Record

After a series of pformation and reform measures, Baozi PORTS's Parent Company Baoguo international will usher in a new turning point.

According to fashion business news,

(0589.HK) a copy of the court order of the petition agreement was delivered to the Bermuda company registry in August 21, 2018.

As all other conditions have been reached, the privatization agreement has already come into force, and the proposed matter has become unconditional and completed.

The listing will take effect at 4 p.m. on August 23, 2018.

In 2003, Ports Design Ltd was listed in Hongkong, once known as "the first domestic women's wear". Since June 4, 2015, Ports Design Ltd has officially changed its name to Bao Guo International Holdings Limited.

In June 7th, Bao International announced its privatization plan. It also announced that Bluestone Global, chairman of Kenneth Chan and his brother Chen Hanjie, offered a price of 4.1 yuan for cancellation of each share, and the cancellation price was about 50.2% higher than the closing price of 2.73 yuan before the suspension. At the same time, it had indicated that it would not increase, and the maximum amount of cash required for the privatization proposal would be about 573 million yuan.

At the shareholders' meeting held in Hongkong in July 28th, the privatization agreement was approved by more than 99.7% of the support rate. At that time, it was only one and a half months after the official application of privatization by Bao Guo international, one of the most efficient privatization exchanges in China in recent years.

According to public information, as of June 30, 2017, the group had three main shareholders, namely, CFS International Inc, Bao Guo international and Vigna S, with a shareholding ratio of 45%, 29.35% and 7.21% respectively.

For the domestic A shares listed clothing group.

There are two main reasons for the rapid approval of this privatization. One is that Hong Kong stocks are not performing well at present. The Hang Seng Index has dropped nearly 15% from the high level this year, coupled with the intensification of trade disputes. At this time privatization is not a bad thing for small shareholders. The other is due to the low share price and low market value of the stock. The major shareholders and management are optimistic about the long-term development of the company. Privatization of listed companies is actually an important way of group strategic adjustment, and it does not rule out the acquisition.

According to fashion headline data, as of the end of December, in the 2017 fiscal year ended, the total revenue of Bao International rose 21.5% to 2 billion 243 million yuan, gross profit margin was 77.6%, net profit rose 41.28% to 56 million 900 thousand yuan.

The group said that with the revival of the global luxury fashion industry, Baozi and other brands are gaining recognition and popularity in different target segment markets.

Toronto, formerly known as Ports Design Ltd, was founded by Canadian Luke Tanabe in 1961 in the Canadian port city, mainly for the design, manufacture and retail of baozi brand.

And sales of footwear, handbags, scarves and perfume accessories in mainland China and Hongkong, including London, New York, Tokyo and Shanghai.

By 1989, PORTS had more than 60 stores in the world.

At that time, Kenneth Chan, the chairman of the board of directors of the group, set up a garment processing factory and worked for baozi for many years, and was deeply trusted by Luke Tanabe.

In 1989, when Luke Tanabe planned to retire, the Kenneth Chan family decided to buy the brand after deliberation, and finally achieved great success.

In 1993, Kenneth Chan set up a processing factory in Xiamen, and opened the first batch of women's fashion shops in Shanghai and Beijing China World Trade Center.

According to the pronunciation of PORTS, the brand is directly called baozi.

"This is actually a rather Sinicization name, and we did not deliberately take a so-called foreign name."

Kenneth Chan said earlier in an interview with the media.

In 2015, Bao International once announced that it would sell fashion and clothing business for RMB 600 million yuan. Subsequently, the agreement between Pao international and East Fuhai was signed, and the return of 180 million yuan to recover PORTS HK 6% shares proved to be good for the future of the company.

In January 8th of the same year, Kenneth Chan spent 119 million 600 thousand HK dollars to increase 40 million shares of the company's stock.

In October 2016, Bao International was fully taken over by Anthony Chan, the executive director and chief executive officer of Anthony Chan. Jenny Tan was appointed as executive director, authorized representative, President and chief operating officer of the company.

Some people in the industry pointed out that the 39 year old Anthony Chan, as the second generation successor of the rich family, indicates that baozi is giving full play to power and replenish the fresh blood of executives.

At present, the group's clothing brand, besides baozi, also has the sole authorization of BMW, and produces BMW brand clothing BMW Lifestyle, which has achieved 31% growth in 2017.

At the same time, the group is also an important partner of luxury brand ARMANI group in China. In 2017, its business revenue surged by 53%. At the same time, it further deepened cooperation and opened the flagship store of ARMANI's exclusive official agent in China's e-commerce platform.

There is a view that after a series of key efforts

With the pformation strategy of multi brand younger, PORTS's core brand performance will continue to consolidate its position in the high-end apparel industry and launch the next move.

As an international high-end brand and a member of the Milan Institute of fashion, Baozi's design team has moved to Milan and London.

As part of the product pformation, the brand will no longer be restricted by the traditional fashion week cycle, and consumers will be able to get the new dress for the first time.

In addition, the group has recently launched a new PORTS V for the millennial generation, which is designed by Milan Vukmirovic. It is the main way to choose the "no see" wind, and the main way is to buy the new products. The two month cycle of the new products has broken the traditional mode of commodity restricted season, aiming to cater to the expectations of young people for the fast and high-quality shopping experience.

Now, by actively distributing multi brand strategy to establish diversified product style combinations and positioning differences complementation, Baozi has won more young consumers while constantly cutting into the market and enhancing its popularity.

Although Bao International has not announced the next step of privatization, Kenneth Chan said in an earlier interview that "we hope to become the largest luxury group in China."