Local Weakness China'S Makeup Store Plans To Increase To 1000 In 2020

Recently, UNIQLO opened 12 new stores in Beijing, Hebei, Yunnan and Tianjin. There is a voice in the market that this is because the local market of UNIQLO is dull. overseas market Brilliant results made UNIQLO indulge in overseas expansion.

It is understood that in August 17th, Uniqlo It has opened 12 new stores, namely, Beijing Yizhuang big Plaza Shop, Xinyang Tianrun Plaza store, Hengshui Yi Ran City store, Kunming Xishan Wanda Plaza store, Tianjin Heyue shopping mall shop, Chongqing Wanzhou Wanda Plaza Shop, Xi'an Vanward City Shopping Center store, Fuzhou Fuzhou Wanda Plaza store, Hua Hua Yang Cheng shop, Xi'an Bi Hu Wanda Plaza Shop, jinjinsha Yong Wang Dream City store, and WAN Wanda Plaza Shop.

　　 UNIQLO shops are booming. On the one hand, their demand in the local market is decreasing. In early July of this year, according to a notice released by UNIQLO parent fast Marketing Co. Ltd., UNIQLO was in Japan. Local market Sales growth has not been achieved for two consecutive months. The frequent cold weather in Japan has weakened the demand for commodities in summer, resulting in a 6.9% decline in the number of customers in May, then an increase of 7.5% in June and a decrease of 4% in the same store, a further increase in May than in May. And by the end of June, the total sales of all 789 direct outlets and online channels in Japan dropped by 3.6% year-on-year.

　 On the other hand, we see the benefits from overseas markets. According to UNIQLO parent company Fast Marketing Company Limited Released 2018 years ago Three quarter results According to the report, overseas UNIQLO business segments, driven by greater China, South Korea, Southeast Asia and Oceania, accumulated a total of 716 billion yen in the first three quarters, an increase of 27.5% compared with the same period last year, with an operating profit of 112 billion 400 million yen, an increase of 65% over the same period last year. It is worth noting that in the first quarter, UNIQLO overseas market revenues surpassed the Japanese market for the first time.

In view of the strong purchasing power of Chinese consumers, UNIQLO plans to increase its number to 1000 stores in China in 2020, which is expected to exceed Japan's. In addition to accelerating the opening of stores in the Chinese market, UNIQLO continues to set up large stores in major cities around the world. So far, including Japan, has opened more than 2000 stores in 19 markets, including Australia, Belgium, Germany, Canada, China, South Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines, the United Kingdom, France, Spain, Russia and the United States.