Mining Online Gold Mine Jiangnan Cloth Yi Launched The First Costumes For Domestic Costumes.

Jiangnan Buyi group occupies the largest market share in the Chinese designer fashion industry, and its fans' loyalty is also higher than that of other domestic women's clothing brands.

As a leader in the field of clothing brands in China, Hong Kong's Buyi group, which is listed in Hong Kong, is accelerating the creation of a fan community to stimulate growth.

Jiangnan Buyi group launched a small program called "more than box" in the brand public number yesterday. After opening it, it was actually a subscription matching service project.

The small program is customized, fresh and imaginative, with the recommendation of Euro million, which aims to rebuild the relationship between people and clothing by providing professional collocation advice and digital operation for consumers.

It is worth noting that in the "box more than" box, consumers can pay 199 yuan for the euro to 6 euros. The collocation division of "more than a box" will also make tailor-made collocation for consumers by giving users complete questionnaires and one to one exchanges, and will be sent out in a special box package. Consumers will have 5 days to try them on and choose the clothes that are satisfied to buy them directly, and if they are not satisfied, they can be returned.

In the "no more box", consumers can pay 199 yuan for the euro to 6 times.

In addition to the core brand JNBY, the service also covers the 8 major brands of men's clothing CROQUIS sketches, SAMO, children's wear JNBY by JNBY, women's wear Less, Pomme de terre, JNBYHOME and the newly launched terre.

In fact, the online "pre test and buy" small program launched by Jiangnan Buyi is the first time to see it in the domestic apparel industry.

This mode has the characteristics of high pertinence, high efficiency and high quality, which enables users to receive a gift every time they receive the box. It is being loved by more and more brands and consumers.

Jiangnan cloth will not let go of this new opportunity to connect with consumers and try to communicate more with consumers.

Since its establishment in 1997, Jiangnan cloth has never asked celebrities to speak for itself. Instead, it has been designed to impress consumers, and gradually accumulated a large number of loyal fans to become the main and stable driving force for revenue growth.

According to the fashion headline data, in the 6 months ending last December, the sales of Jiangnan Buyi group increased 26.22% to 1 billion 654 million yuan compared with the same period last year, the retail channel grew by 10.3% compared with the same store, gross profit increased 22.75% to 1 billion 35 million yuan, and net profit rose 36.83% to 312 million yuan.

Jiangnan Buyi group said its sustained growth in performance is inseparable from the contributions of active members.

As of the end of the reporting period, the group has more than 2 million 400 thousand channel members, more than 1 million 900 thousand subscribers to WeChat accounts, more than 80 fans, and Tmall stores have more than 2 million 300 thousand fans.

Among them, over the past year, there were more than 290 thousand active member accounts consumed by 2 or more consumers in any 180 consecutive days. The total number of member accounts over 5000 yuan was more than 14 million, and its retail sales amounted to 1 billion 670 million yuan.

2018 in the first half of fiscal year, the retail sales contributed by members accounted for 67.4% of total sales, about 1 billion 100 million yuan.

It is noteworthy that Jiangnan Buyi's choice to publish this function in a small program has its own consideration.

According to the latest Tencent earnings report, as of the second quarter of this year, WeChat and WeChat combined monthly active accounts reached 1 billion 58 million, of which the total number of users accumulated by WeChat small program has exceeded 600 million, and the number of active users reached 200 million.

Consumption accounts for 29%.

Obviously, the small program is gradually coming to the stage from the launch of low-key, the future WeChat will continue to increase the code to promote vigorously, this is the main battle for Jiangnan cloth and so on.

The brand is undoubtedly an online gold mine.

The total number of users accumulated by WeChat applet has exceeded 600 million, the number of active users is as high as 200 million, and clothing consumption accounts for 29%.

Some analysts pointed out that the application potential of small programs has been excavated only a small part. Its greater potential is to get through the barriers under the online and offline lines, tie the social and commercial activities together, and let users take the "I" as the main factor instead of the passive reception method of the traditional public numbers.

At the same time, through the "small box" program, Jiangnan cloth clothing can more accurately promote the potential new designer brand, and more accurately touch the pain point of consumers.

With the gradual expansion of the international expansion plan of Jiangnan Buyi group, CFO Frank Zhu of Jiangnan Buyi group once said in its interview with fashion headlines that the future development focus of the group is mainly divided into two parts: one is to go out, expand the brand circle in the capital market, and the other is to attract new designers and become a designer platform.

According to the findings of CIC, a consultancy,

The scale increased from 11 billion 100 million yuan in 2011 to 44 billion 900 million yuan in 2017, with an annual growth rate of over 25%.

There are about three hundred major designer brands in China, while the top five accounts for 30% of the total market share, while the south of the Yangtze River ranked the first, accounting for 9.6% of the total.

Wu Jian, the founder, chairman and chief executive of Jiangnan Buyi group, revealed earlier that the group did not promote growth by opening stores, but promoted by designer brand.

Last year, sales of women's clothing, including two brands including JNBY and less, increased by 15.9% to 1 billion 530 million yuan over the same period last year, accounting for 65.6% of the total sales.

Benefiting from the upgrading of consumption, Jiangnan Buyi group is still confident of the future. It plans to further enhance the design capability and brand awareness of the group in the new financial year, expand and diversify its product and brand portfolio, and use Internet thinking and technology to further strengthen the retail network of its brand stores and optimize the all channel interactive platform, and enhance the fan experience to enhance the growth of comparable stores.

It is reported that in the 2018 fiscal year, Jiangnan cloth will set up 200 to 250 retail stores, most of which are located in the two or three tier cities in mainland China. Hongkong will also become one of the key markets for the group's future development. JNBY, sketch and JNBY by JNBY brands have opened 7 retail outlets in Hongkong.

At present, Jiangnan Buyi's business income accounts for 8%, an increase of 31.1% over the same period, and the gross profit margin increased by 9.7% to 48.3% from the same period last year. The main sales channels are Tmall, Jingdong and vip.com, and the small program will become a new growth point of the group's electricity supplier business.

In August 28th, it will publish its annual report on fiscal year 2018, and analysts expect its annual profit to expand 33% to 440 million yuan over the same period last year, and its net profit in the last fiscal year is 332 million yuan.

Since this year,

(3306.HK) the cumulative growth of stock price is 62% to HK $1 billion 472 million per share, and its market value is about HK $7 billion 500 million.