Why Do Old And New Clothing Brands Replace Old National Brand Hai Lan's Home?

It has always been like sailing against the current, not to advance or retreat, but many of the national clothing brands have been less enthusiastic, even though the old brands have taken the road of pformation to save themselves.

However, it is still difficult to change its performance decline and frequent shop closes.

On the contrary, many new rising brands have gradually become the standard of business circle and occupy a significant sales port.

The so-called waves of the Yangtze River pushed the waves ahead. How did the waves die on the waves?

The contrast between the old national brand and the newly rising menswear brand KIKC shows that they are representing the relationship between the fittest and the fittest in the old and new clothing brands.

Blind pursuit of "younger" product positioning is bruising.

It is said that the pformation product positioning is bruising, in order to rob young people.

"Younger" is almost the focus of all the old clothing brands, brand to seek close to young people, launched a series of eye catching actions, but the flow is only temporary, precise positioning is the most critical, if blindly "younger" minutes into the empty flow does not buy the "flower shelf".

Advertising endorsement can not speak for the product instead of soup.

It is called Cheng Yi Xiao He and Xiao He. Advertising is the memory point that the brand conveys to the public. Taking the home of Hai Lan, though finding new spokesmen to shoot new advertisements, people shop around and see the styles of products are still zero update, or the familiar recipes of familiar recipes are unavoidable.

In any era, the essence of any industry is still "product is king".

What stars wear can wear a large sense, and ordinary people upper body, I am afraid the same hold, wearing a middle-aged soil flavor collection.

This is also the gap between the old and new national clothing brands: the old brand is forced to "younger", but its deep-rooted "local flavor" is difficult to change; the advantage of the new brand is rooted in the brand of the young fashion gene, more in line with the trend of today's development. KIKC shows the obvious advantages of this new trend brand.

Nowadays, clothing brands seize the market of young people, and brand positioning is the key.

The new brand positioning is different from the past. They will observe the lifestyle of young consumer groups to master their lifestyles, form a brand to consumer connection, and better cultivate customer stickiness, so to speak, precise positioning can really enable emerging brands to catch young people's needs.

Secondly, product design closely following the international trend is the key to retaining young people.

Many new brands have abandoned the tedious design of the past and launched the concept of simple fashion clothes, which is relative to the domestic market.

More emphasis on personalized details, highlighting the distinctive characteristics of young people.

Of course, in order to cater to the young consumer groups, the brand tries to set the price within the scope acceptable to the group, and has better price performance and more "grounding".

The old and new national brands all want to carry the "younger" train, and there are obvious differences from location, design to cost performance.

Alternation of times

Who will kill the enemy in war?

To be answered by the market, the so-called "ebb tide" is the scum and everything left behind is the essence.