Treasure International Privatization Has Been Passed Through For A More Thorough Pformation And Pformation.

With the full recovery of performance, Baozhuang PORTS, the parent of high-end fashion, is seeking a more radical pformation.

At five p.m. on July 28th, 00589.HK held a shareholder meeting in Hongkong, and more than 99.7% voted for privatization.

Some analysts say that this may be the highest voting rate of privatization in the global stock market, which indicates that the controlling shareholders have strong financial strength and are confident of the brand's sustainable development in the future.

The picture shows the revenue and profits of Bao Guo international in the past 5 years.

In May 28th, Pao international, which was suspended in May 28th, announced its privatization in June 7th. It also announced that the Bluestone Global, which was held by Chairman Kenneth Chan and his brother Chen Han Jie, put forward a cash cancellation price of 4.1 yuan per share, a cancellation price of 2.73 yuan before the suspension price and a premium of about 50.2%. At the same time, it has indicated that it will not increase, and the maximum amount of cash cost required for privatization proposals will be about $573 million.

The Group expects the final trading date on the stock exchange to be August 3rd of this year. If the agreement is to take effect in August 21st, the listing position on the stock exchange will be cancelled at four p.m. in August 23rd.

In 2003, Ports Design Ltd was listed in Hongkong, once known as "the first domestic women's wear". Since June 4, 2015, Ports Design Ltd has officially changed its name to Bao Guo International Holdings Limited.

As of yesterday, the group had a market value of HK $2 billion 196 million.

This year's new high-end Street brand PORTS V

According to public information, as of June 30, 2017, the group has three main shareholders, namely, CFS International Inc, Baozi international group and Vigna S, with a shareholding ratio of 45%, 29.35% and 7.21% respectively, of which Vigna S is a domestic A share listed clothing group.

Toronto, formerly known as Ports Design Ltd, was founded by Canadian Luke Tanabe in 1961 in the Canadian port city of Hongkong. It mainly designs, manufactures and retails fashion apparel for women and men, and sells accessories for shoes, handbags, scarves and perfume in the mainland and in China.

The market includes Toronto, New York, Tokyo, Dubai, Hongkong and Shanghai.

By 1989, PORTS had more than 60 stores in the world.

At that time, Kenneth Chan, the chairman of the board of directors of the group, set up a garment processing factory and worked for baozi for many years, and was deeply trusted by Luke Tanabe.

In 1989, when Luke Tanabe planned to retire, the Kenneth Chan family decided to buy the brand after deliberation, and finally achieved great success.

In 1993, he set up a processing factory in Xiamen, and opened the first batch of Chinese women's fashion shops in Shanghai Meimei department store and China World Trade Center, Beijing.

According to the pronunciation of PORTS, the brand is directly called baozi.

"This is actually a rather Sinicization name, and we did not deliberately take a so-called foreign name."

Kenneth Chan introduced the media earlier.

At present, the group's clothing brand, besides baozi, also has the sole authorization of BMW, and produces BMW brand clothing BMW Lifestyle, which has achieved 31% growth in 2017.

At the same time, the group is also an important partner of luxury brand ARMANI group in China. In 2017, its business revenue surged by 53%. At the same time, it further deepened cooperation and opened the flagship store of ARMANI's exclusive official agent in China's e-commerce platform.

It is noteworthy that this is not the first news of the privatization of Bao state international.

In 2015, it was rumoured that Bao International would sell fashion and fashion at 600 million yuan.

Business, then Bao International and the East Fuhai signed a cancellation agreement, the return of 180 million yuan to recover PORTS HK 6% equity proved to be optimistic about the company's future prospects.

In January 8, 2015, Kenneth Chan spent 119 million 600 thousand Hong Kong dollars to increase 40 million shares of the company's stock.

In October 2016, Bao International was fully taken over by Anthony Chan, the executive director and chief executive officer of Anthony Chan. Jenny Tan was appointed as executive director, authorized representative, President and chief operating officer of the company.

Some people in the industry pointed out that the 39 year old Anthony Chan as the second generation successor of the rich family indicates that baozi is giving full play to the power and replenish the fresh blood of executives.

Anthony Chan is very low-key and has little time to stand in the spotlight. His trend is only seen in fragmentary news. It is revealed that he has been in charge of the daily operation of the group for more than a year. Anthony Chan is currently the strategic planning director of PORTS Asia Holding (HongKong) Limited, and has over 15 years experience in strategy, operation, private investment and enterprise financing.

According to fashion headline data, in the 2017 fiscal year ending December, the total revenue of Bao International Group rose 21.5% to 2 billion 243 million yuan, gross profit margin was 77.6%, net profit rose 41.28% to 56 million 900 thousand yuan.

The group said that with the revival of the global luxury fashion industry, Baozi and other brands are gaining recognition and welcome in different target segment markets.

As an international high-end brand and a member of the Milan Institute of fashion, Baozi's design team has moved to Milan and London.

As part of the product pformation, the brand will no longer be restricted by the traditional fashion week cycle, and consumers will be able to get the new dress for the first time.

In addition, the group recently launched a new PORTS V for the millennial generation, which is designed by Milan Vukmirovic, which is the main street.

Actively layout multi brand strategy to establish a diversified product style combination, positioning differences complementary, and constantly cut into the market segments, so that baozi continuously enhance its popularity, and win more young consumers for it.

In fact, with the success of brand remolding, the performance of Bao Guo international in the first half of 2017 has begun to recover gradually. Besides the remarkable growth of 24.5% in the Chinese market, Po international is also in Japan and Korea.

The focus was on the growth of 4.2% last year compared with the fiscal year 2016.

There is a view that after a series of key efforts in Asia

With the pformation strategy of multi brand younger, PORTS's core brand performance will continue to consolidate the position of the group in the high-end apparel industry, and launch the next move.

Bao Guo international will become the second delisting garment retail enterprise of Hong Kong stock in the last year.

In July 27th last year, consortium led by Gao Ling group, CDH investment and executive director of BELLE international, announced that BELLE international was privatized and the total purchase price was HK $53 billion 100 million, setting the largest privatization deal in the history of HKEx.