What Sports And Luxury Brands Did Russia Win In The World Cup?

Beijing time in the morning of July 16th, France beat Croatia 4 to 2 to win the Russia world cup.

The four year old world cup is a high-profile sports event attracting the attention and movement of the global audience.

And extravagant brands will naturally not miss the good opportunity for marketing.

As the main sponsor of FIFA in the past 20 years, adidas has obvious advantages in the field of football and Nike competition. The former has been responsible for the design and production of the world cup special soccer since 1970, and the brand advertisement is also spread around the stadium.

However, coincidentally, the two teams in the World Cup final were sponsored by Nike.

"3 of the 4 teams entering the semi-finals (France, Croatia and England) were sponsored by us, and we also provided 65% of the players in the field," said Elliott Hill, the head of Nike customer and market division.

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Nike's sponsorship contract with France will last until 2026, and the value of the contract will be as high as 50 million 500 thousand euros per year. Nike will benefit more from this contract.

This year, 12 of the 32 teams in the finals were sponsored by Adidas, and Nike sponsored 10 of them.

Surprisingly, Spain and Argentina, the old strong teams sponsored by Adidas, were out in the knockout stage, and the last champion Germany was in the group competition.

Despite the poor performance of the sponsors, Adidas told reporters at a news conference in June that the number of football sportswear will reach 8 million units during the world cup, exceeding the Brazil World Cup sales.

On the eve of the finals, the customized luggage of Louis Vuitton (LV), the flagship brand of luxury group LVMH, once again became the focus of public attention.

It was escorted under the escort of the last champion Germany captain Philipp Lahm with the ambassador of the Russian World Cup, the wife of the LVMH group's Antoine Arnault, and the supermodel Natalia Vodianova. The box contained the trophy of the world cup, the Hercules cup.

In the finals, as the German sports brand Puma ambassador, French team member Antoine Griezmann scored a goal by penalty kick.

Adidas signing star Paul Pogba expanded the score to 3:1 through a volley.

Croatia's two goal players, Mario Mandzukic and Ivan Perisic, are wearing Nike.

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Nike signing star and Croatia captain Luka Modric also won the Golden Globe Award in this world cup.

The best rookie winner and French player Mpape (Kylian Mbapp) became one of the biggest highlights of the world cup.

As a Nike signing star, he also served as a model for the joint series launched by Virgil Abloh, a street chaired Off-White and Nike.

After the match, Nike was wearing two embroidery stars (representing the two World Cup champion), and the French Jersey appeared in Nike's promotional film.

In the film wearing French team uniform as a model, and French designer Simon Porte Jacquemus.